Do you want to earn money making YouTube videos? If so then you likely want to know the most profitable niches on YouTube.

I recently came across a few posts listing profitable YouTube niches that was obviously incorrect. For example, gaming has historically low CPMs that mean you must have millions of views to make any amount of living wage income. This list clearly confused most popular and most profitable niches.

In this guide we will look at both the most popular niches and the most profitable niches on YouTube.

Most Profitable Niches On YouTube

There are many profitable niches on YouTube that are relatively unknown but make creators a lot of money.

These niches are the most profitable for a variety of reasons:

  • high advertising rates
  • high value affiliate programs
  • brands willing to pay more

Below are some of the most profitable niches on YouTube:

  • Investing
  • Luxury
  • Personal Finance
  • Insurance
  • Real Estate
  • Mortgages
  • Loans
  • Credit Cards
  • Cryptocurrency
  • Business
  • Make Money Online
  • Social Media Marketing
  • Affiliate Marketing
  • Email Marketing
  • Software As A Service
  • E-commerce
  • Drop Shipping
  • Educational Videos

Many of these profitable niches could also be considered “high cpm niches” since they all tend to earn multiple times the standard ad rates on YouTube.

Most Popular Niches On YouTube

The most popular niches on YouTube can be very hard to monetize.

Because they are popular it’s harder to standout and grow an audience. Without an audience in these niches you won’t be able to get brand deals or community support which are the main ways to monetize these topics.

Here are some of the most popular niches on YouTube:

  • Gaming
  • ASMR
  • Music
  • Tech & Gadgets
  • Cars
  • Food & Cooking Tutorials
  • Beauty
  • Fashion
  • Healthy Living & Fitness
  • Weight Loss
  • Travel
  • Animals
  • Pranks
  • Reactions
  • Vlogs & Lifestyle

Of course this list is not extensive and there are other popular niche ideas you may want to consider.

This also doesn’t mean you can’t make a profit or a large income in these popular niches. It’s just harder.

These topics can be harder to break into but if you rise to the top you can earn a lot of money in a popular niche as well!

The Reality Of Profitable YouTube Niches

So what’s the real deal with these niches?

There is no definitive way to say which YouTube niche will make you the most money.

Every niche on YouTube has creators making a lot of money. There are even more in each niche making no money.

The amount of money you make on YouTube will depend on a variety of factors including:

  • niche / video topics
  • length of your videos and audience retention
  • ad rates and number of ads shown
  • channel quality for ads
  • audience location and demographics
  • potential for brand sponsorships
  • ability to promote affiliate offers and products
  • community strength for support

There are many different ways to make money with your YouTube channel, from ads to affiliate marketing to sponsorships and more.

More YouTube Tips & Tutorials

YouTube Tutorials

Here are a few useful YouTube tutorials on Pennies Not Perfection:

YouTube Tutorials

Faceless YouTube Videos

Youtube Tips & Tricks

Check out more YouTube tutorials or request a new tutorial by reaching out on Instagram!

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YouTube Resources

Here are some YouTube resources that can help you start, run, and grow your YouTube channel:

YouTube Success Planner

Get organized and succeed on YouTube! Streamline your processes and hit your goals by getting organized with this YouTube planner with multiple sections on content planning, channel analytics, monetization, and more.


TubeBuddy: YouTube Channel Growth Toolkit

Easily manage, optimize, edit, and GROW your YouTube channel with TubeBuddy's tools. Want to grow on YouTube? You need TubeBuddy. Try now for FREE.


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Adobe Creative Cloud

Adobe Creative Cloud gives you the world’s best creative apps and services so you can make anything you can imagine, wherever you’re inspired.

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Canva - An Online Graphic Design Tool

Canva makes it easy to create professional designs quickly. They include tons of free templates, photos and fonts to make your design perfect.

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ConvertKit: Email Marketing For Income Creators

Grow, nurture, and monetize your audience on ConvertKit.

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Online Jobs PH

Hire the best virtual assistants and employees from the Philippines to help grow your online business.

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Epidemic Sound

Get music for your YouTube videos and other content without worrying about copyright issues.

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vidIQ: Grow Your YouTube Channel

Free tool that gives you insights and guidance to grow your YouTube channel. Use vidIQ to audit performance, research topics, and grow your views.

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Mastering YouTube For The Busy Professional Course

Learn how to grow a profitable YouTube channel while still working full-time. This course from lawyer Erika Kullberg teaches you everything you need to know.


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Lasso Brag

Mary is the founder of Pennies Not Perfection where she shares her journey to build wealth through online income. She quit her day job in 2021 after she paid off her debt and doubled her 9-5 salary.

Mary's favorite free financial tool is Personal Capital. She uses their free tools to track net worth and work toward to financial freedom.

Her favorite investment platform is M1 Finance, where she built a custom portfolio for free with no fees. She shares her portfolio growth and savings progress every month on YouTube.