Online Business

  • YouTube Automation: Scam Or Cash Cow Business?

    Have you heard of YouTube cash cow channels and YouTube automation? It’s one of those things that sounds too good to be true: completely passive income from YouTube month after month. Let’s look at what YouTube actually means and wether it’s a business worth pursuing or a huge scam.

    What Is YouTube Automation?

    YouTube automation most often refers to a YouTube channel that’s completely outsourced.

    You pay creative people to script, edit, and publish YouTube videos on a channel that you own. Then you sit back and collect the income from that channel as the videos earn money every month.

    Many YouTube creators hire freelancers to help produce content. In fact, I’m a full time YouTube creator who pays editors to help me most months. There is nothing unusual about hiring professionals to help produce content on YouTube.

    YouTube automation takes that a step further. You hire freelancers to create every part of your video.

    You are not on screen or even involved in the video at all. The team (or individual) you hire does it all for you with your direction.

    The goal of YouTube Automation is to creative a monthly passive income stream from YouTube after you’ve invested in the content creation.

    Is YouTube Automation A Scam?

    In theory, YouTube automation is a business model that can and does work.

    You can hire freelancers to create every part of a video for YouTube.

    The dream of completely passive income from YouTube automation is a bit more complicated however.

    Many of the “gurus” selling courses on how to create cash cow channels are selling a dream that feels much more like a scam.

    Why does it feel so scammy?

    It feels like a scam because creating YouTube content that earns money is difficult!

    Beginners who’ve never created videos are very unlikely to put together a team that creates content worth watching. If your videos aren’t amazing they won’t get views and you won’t earn money.

    The poorly paid freelancers you hire when you’re starting out also will need a lot of direction. Undoubtedly without your valid input you’ll be wasting money on hiring people.

    Many YouTube automation articles and courses sell the dream but it’s much more complicated to put into practice. These courses are selling a dream of passive income without being realistic about the effort involved.

    For veteran video creators this is a valid business model but finding reliable and professional freelancers is difficult. Directing content that’s worth views is difficult even with a good team. Like any online business method this is not a quick or easy method to earn passive income.

    YouTube Automation Steps

    Still interested in using this model to create income from YouTube? Let’s look at how to put YouTube automation into practice.

    Here are the steps to creating a cash cow style channel with YouTube Automation:

    1. Choose a niche for your videos.
    2. Pick one of the higher paying or higher view niches.
    3. Find freelancers onsites like Fiverr or Online Jobs PH for the following steps
    4. Hire someone to create video ideas or do keyword research
    5. Pick someone to write a script for your video
    6. Hire someone to record the voiceover or on camera speaking
    7. Choose an editor to put together free or paid video clips and effects
    8. Hire a freelancers to upload and optimize your video
    9. Bonus: hire someone to promote your videos off YouTube too

    That’s it! You can hire as many freelancers as needed to hit all of these elements of a YouTube video.

    You can see how this could get difficult since multiple people will be working on one video. Sometimes you can usually find people to do more than one step. Often the best freelancers are ones that specialize in one thing only.

    If someone promises to do it all you will have to wonder why they aren’t doing it for their own channel.

    In addition to the actual video creation you’ll need to either manage these freelancers or hire someone to manage them. Making sure you have a strong workflow and resolve any issues they have will be an important part of the business. If you can find someone you trust to manage this process you can continue to stand back and consider it “automated”.

    There are other methods of YouTube automation where you can use technology to put together scraped videos. This method can be complicated for beginners and is not the method most commonly discussed under this term.

    For an example using python to accomplish an automated channel you can read this article.

    How to Make Money With YouTube Automation

    Making money with YouTube automation is the same as any creator making money on YouTube.

    There are 5 main ways most YouTubers make money:

    1. Ad revenue
    2. Affiliate marketing
    3. Brand deals: Sponsored videos / Partnerships
    4. Community: Memberships / Patreon
    5. Sales: Product sales / merch

    With YouTube automation the emphasis is often on earning money just via ads. This means you’ll focus on getting as many views as possible to earn the most passive form on income (ads).

    In order to make more on YouTube from ads you need to get more people to watch more ads. It’s really that simple.

    Here are a few ways to make money with ads on YouTube:

    • Choose a niche that earns decent money from ads (check out Most Profitable Niches On YouTube)
    • Add more ads to your videos including before the video, after the video and mid-roll ads.
    • Create longer videos so you can get to the 10 minute mark which enables mid-roll ads.
    • Make your content binge worthy so the viewer goes from one video to the next.
    • Create evergreen content that people will be able to watch again and again or find useful any time they find it in the future.
    • Make videos on popular or trending topics to ride waves of interest and large viewership increases.
    • Finally, make good videos people want to watch!

    Those are a few of the best tips for growing your ad revenue on YouTube!

    Want to learn more? Check out these related articles:

    How Does This Method Fail?

    There are many, many ways for channels to fail while implementing YouTube automation.

    Here are some of the ways I’ve seen people fail while attempting this business model.

    • Failure to hit monetization requirements. You need 1,000 subscribers and 4,000 watch hours to earn money via ads. Many people give up before hitting this.
    • Inability to manage a team of freelancers. Using multiple people to create work is difficult and requires a project manager. Most people struggle with managing this effectively.
    • Poor quality work produced on the cheap. It’s tempting to hire the cheapest possible freelancer but this leads to poor quality videos that no one watches.

    Any and all of these failure points are ways this method falls apart for people.

    While it’s not technically a scam, this method of earning money on YouTube is much more difficult than you would expect!

    Frequently Asked Questions

    Here are some of the common questions I’ve seen about YouTube automation.

    What is the meaning of YouTube automation?

    YouTube automation is where you outsource the entire creation of YouTube videos to put on your channel. You earn money from the videos getting views on those videos without doing any of the work.

    What else is YouTube automation called?

    Something this method is also talked about as cash cow channels, YTA, copy and paste, and more.

    How do you automate a YouTube channel?

    You can automate your YouTube channel by planning out a video content creation plan. You choose topics in your niche and then hire freelancers to create the actual videos.

    Where can you hire freelancers to YouTube videos?

    You can hire freelancers for YouTube videos in a number of places:

    Is it hard to make money on YouTube with automation?

    Honestly, it’s hard to make money on YouTube at all!

    This is a valid way to earn income online and many of us make a full time living on YouTube. But it took me a couple years and lots of work to earn enough money on YouTube to live on.

    Most creators give up early on because it’s difficult to earn sustainable money on YouTube.

    More YouTube Tips & Tutorials

    YouTube Tutorials

    Here are a few useful YouTube tutorials on Pennies Not Perfection:

    YouTube Tutorials

    Faceless YouTube Videos

    Youtube Tips & Tricks

    Check out more YouTube tutorials or request a new tutorial by reaching out on Instagram!

    If you want to say thank you, you can Buy Me A Coffee.

    YouTube Resources

    Here are some YouTube resources that can help you start, run, and grow your YouTube channel:

    YouTube Success Planner

    Get organized and succeed on YouTube! Streamline your processes and hit your goals by getting organized with this YouTube planner with multiple sections on content planning, channel analytics, monetization, and more.


    TubeBuddy | The Premier YouTube Channel Management Toolkit

    Easily manage, optimize, edit, and GROW your YouTube channel with TubeBuddy's tools. Try now for FREE.


    I earn a commission if you make a purchase, at no additional cost to you.
    Adobe Creative Cloud

    Adobe Creative Cloud gives you the world’s best creative apps and services so you can make anything you can imagine, wherever you’re inspired.

    I earn a commission if you make a purchase, at no additional cost to you.
    Canva - An Online Graphic Design Tool

    Canva makes it easy to create professional designs quickly. They include tons of free templates, photos and fonts to make your design perfect.

    I earn a commission if you make a purchase, at no additional cost to you.
    ConvertKit: Email Marketing For Income Creators

    Grow, nurture, and monetize your audience on ConvertKit.

    I earn a commission if you make a purchase, at no additional cost to you.
    Online Jobs PH

    Hire the best virtual assistants and employees from the Philippines to help grow your online business.

    I earn a commission if you make a purchase, at no additional cost to you.
    Epidemic Sound

    Get music for your YouTube videos and other content without worrying about copyright issues.

    I earn a commission if you make a purchase, at no additional cost to you.
    Lasso Brag

    Read More

  • Online Income Report (An Average Month)

    Welcome to my monthly online income report! That’s right, income reports are back… sort of! I wanted to share an average month of online income so I took the average of the last three months. This hopefully will give an idea of what I’m earning each month during slower months (my best season is December/January when people are resetting their lives for the new year).

    I realized I would never have started my own side hustle without income reports. I never would have been inspired to quit my job. Income reports can be super inspiring to beginners building an online business.

    In these income reports I share how much I make from my online businesses, including:

    I will go into more detail about what I earned from all of the things including personal finance blogmy YouTube channel, and my Etsy shop.

    These things I started as a hobby continue to make me a full time income, even if I barely work on them. (Bless you, passive income!)

    Online Income Report Average Month

    Why Share Income Reports?

    I like sharing real numbers to inspire myself and others who want to earn money online. Income reports from others helped me learn

    I also value transparency which this report allows me to give my audience when they consume my content.

    Growing my online income has helped me achieve financial goals like: 

    It’s been a lot of work to grow all my income streams but they’ve given me more freedom than I ever expected. I’m writing this from a coffee shop after spending a leisurely morning with my kiddos!

    Online Income Report

    Here are the main income sources broken down by what I earned for the month.

    I’ve included referral links to each if you want to join and make money too! If you’re a blogger/YouTuber/TikToker wanting to earn money these programs can really help you!

    In the last income report on this blog I earned $3,783 in October 2020. I shared income reports after that on YouTube and shared October 2021 where I earned $7,809. In January 2022 I had my best month ever at just over $11,000.

    Now let’s look at the numbers for the last few months, a few months after having that best month ever!

    Advertising Income – $3,885

    Affiliate Marketing Income – $3,300

    Product Sales Income – $840

    • Etsy Sales
    • Website Sales

    Other Sources – $10.00

    Total Online Income: $8,035

    This is the amount earned for the month before any fees, expenses, or taxes.

    I also won’t be paid all of it in the month it is earned since each source pays out at different times. I do these reports based on what I earned in a month versus what was received because it inspires me most to grow the income created. Usually the amounts are very similar but this allows me to be consistent in my tracking.

    Expenses List

    As I mentioned, I don’t keep all of the money earned each month. Besides paying taxes on that income I also have expenses to run this online business. There are multiple expenses I’m now paying for each month:

    All of these are minimal but they do add up so I still keep an eye on reducing expenses so that my income will keep growing.

    Online Income Report Thoughts

    After hitting my highest months ever I’ve dropped back down to the $7,500 – $8,500 per month range. After looking at the last few months my average is right at $8,000 per month in online income.

    This could be disappointing because I’m not continually going up up and up in my income. It’s definitely stalled in this range. But in reality? This is still amazing! I earned more than my old job for 1-2 hours of work a week in the past month.

    I want to share the ups and downs of income reports. Sometimes you earn more money one month and less the next. It’s not always continually upwards!

    While much of my income is passive, I’m starting to see a need to increase my efforts. I’ve worked very little for the last couple of months due to health, burnout, and childcare issues. This lack of creation is starting to show in my income results.

    Am I amazed that I can earn $8,000 for minimal amounts of work each week? YES!

    Am I wanting to work more and double that income? ALSO YES!

    My Future Online Income Goals

    I previously used my online income to pay off debt faster and the increased income made that happen.

    I now want to use my online income for two goals:

    • buying our next home
    • pursuing financial freedom (not needing to work for money)

    With this in mind, more income will always be better.

    The plan is to save and invest 50% of my online income. This means we will have to live on the remainder so the more I make the faster and better we will be in both areas.

    With that in mind, I’ve set my next income goal:

    $15,000 per month

    I personally know many online business owners making $20,000 to $30,000 to even $100,000 per month. I know these numbers are possible.

    Even with minimal amounts of work I’ve still built a business that is halfway to that income goal!

    I recently wrote $15,000 per month on my whiteboard so I now see it daily.

    I’m inspired to work harder toward this goal.

    To do this I’ll be increasing income in a few different ways:

    • more YouTube content to increase ad revenue to $5,000 per month
    • increase sales of products and add new products
    • grow ad and affiliate revenue on this website
    • grow ad and affiliate revenue on my niche websites

    That’s it!

    NEW Content

    Obviously YouTube content is performing the best right now and since I like to look at what worked in terms of content each month, here are my NEW too!

    The new content I published included:

    Obviously I wrote a lot about YouTube this past month! Since YouTube is the bulk of my income I am technically a professional YouTuber.

    Personally I like to diversify online income with multiple income streams, but I can’t deny how much I love making money on YouTube!

    I do hope to increase the amount of content I’m producing in coming months by bringing on additional writers!

    Recommended Online Biz Resources

    As my income continues to grow I want to share some of the resources and products I use to make it happen. These will include affiliate links where applicable but I love recommending them because I personally use them all myself!

    TubeBuddy – Before using this tool I manually did so much work but now I’m able to bulk edit videos, research keywords for SEO and set up all my videos for long term success. TubeBuddy has been the best tool I’ve used for managing and growing my YouTube account. It’s got multiple price level plans so you can grow as your channel grows. Try out TubeBuddy for free.

    TubeBuddy | The Premier YouTube Channel Management Toolkit

    Easily manage, optimize, edit, and GROW your YouTube channel with TubeBuddy's tools. Try now for FREE.


    I earn a commission if you make a purchase, at no additional cost to you.

    Canva – Canva is one of the best free editing programs where you can create a digital products and the paid version is even better with bonus features that help take your work to the next level. I use it for creating all my Youtube thumbnails, my social media posts and my digital products! Try creating with Canva.

    Canva - An Online Graphic Design Tool

    Canva makes it easy to create professional designs quickly. They include tons of free templates, photos and fonts to make your design perfect.

    I earn a commission if you make a purchase, at no additional cost to you.

    LassoLasso is the affiliate marketing plugin I’m using on this website to increase my affiliate income. I use a lot of different products that I like to recommend and Lasso makes it very easy. In fact, I created the product displays you see here using Lasso!

    The All-In-One Affiliate Marketing Plugin for WordPress | Lasso

    Increase affiliate revenue by 30% with Lasso. Fix broken links, find new affiliate opportunities, and create product displays that convert to commissions.

    I earn a commission if you make a purchase, at no additional cost to you.

    Why Share An Online Income Report

    I’m sharing my online income reports as a YouTuber, digital product creator, and blogger to show people that it is possible to make money online in a non-sleazy way that helps people.

    Lots of people want to know how much small YouTube creators make with videos and if you can make money from a small audience online. Fellow YouTubers want to know how I make money with affiliate marketing and digital products not just ad revenue because they know it is hard to survive on YouTube ad income.

    Income reports allow me to share what I’m doing with Etsy and YouTube while building my online income so other creators can benefit and it lets me be fully transparent with my audience about how much I am making.

    It’s amazing that we can earn money creating and sharing content online!

    Read More

  • My Business Tech Stack

    Since I share a lot of the behind-the-scenes from my online business I get many questions about what software I use in my business tech stack.

    For every need in your business there are multiple options that will work.

    Which is best? The one you are most comfortable using. If you are already using something and it works then you likely have the right solution.

    My Business Tech Stack

    Below is the list of what I use to run my business.

    Here is my business tech stack (affiliate links included):

    You can also find my recommendations broken down by business category:

    I’ll keep this post updated as I use new softwares and change what works in my business.

    Remember that finding the right software isn’t as important as getting started and being consistent!

    Read More

  • Things To Sell On Etsy For Extra Money

    Selling on Etsy is an incredible side hustle that even becomes a full time income for some sellers. If you want to take advantage of this e-commerce platform keep reading for ideas of things to sell on Etsy for extra money.

    Things to sell on Etsy for extra money - PenniesNotPerfection.com

    What Is Etsy?

    Etsy is the top marketplace where people come together to make, sell, buy, and collect unique items. 

    It’s a gift giver’s dream and the most popular place to buy unique products in several categories like handmade items, printables, invitations and more.

    Since it launched in 2005 Etsy has grown and over 4 million sellers use the marketplace to reach over 30 million customers.

    Why Sell On Etsy?

    With so many options for e-commerce sellers, what makes Etsy special?

    Etsy is the go-to marketplace for unique items from custom to vintage to craft products. Unlike the mega-corporations Etsy is all about keeping the human touch in e-commerce.

    It focuses on bringing together customers and sellers who want an alternative to the cold practicality of normal e-commerce experiences.

    This means customers shopping on Etsy are looking for unique, personalized, custom items made by real people that are not mass products. The site draws customers who want a unique experience and product.

    This unique situation means to succeed on Etsy you have to understand the customer experience along with the best things to sell on Etsy.

    How To Find Products To Sell On Etsy

    How do people find products to sell on Etsy? For many, they do Etsy keyword research!

    Etsy SEO is the process of researching, selecting, and optimizing Etsy product listings based on keywords people use to search. This process also helps many sellers decide what they want to sell.

    In the video above we walk through how to find things to sell on Etsy using a research tool called Sale Samurai.

    With SaleSamurai you are able to discover new ideas, find keywords, and track your competition to see where you will rank for things you want to sell.

    Sale Samurai - Etsy SEO, Analytics, & Keyword Research Software

    Sale Samurai's powerful AI driven keyword tools help you find and implement long tail keywords that bring in Etsy traffic and generate more sales.


    For a 20% discount on Sale Samurai use my code penniesnotperfection

    I earn a commission if you make a purchase, at no additional cost to you.

    It allows you to:

    • Uncover keywords that shoppers are using to make their purchases so you select things that will actually sell
    • Brainstorm your next product idea based on sales of related products and niches
    • Learn the real search volume behind the keywords that are leading to sales of products
    • Spy on your competition and learn what they are doing to make sales and which products are selling enough for you to sell as well

    In this video about finding things to sell on Etsy we look at:

    • how to brainstorm Etsy product ideas
    • how to look up keywords for things to sell on Etsy
    • ways to track your competition on Etsy
    • how to generate ideas from the built in calendar
    • how to determine the profit of your products
    • ways to evaluate ROI on advertising on Etsy for your products

    Understanding how to evaluate product ideas and select the right things to sell will help you succeed as a seller on Etsy.

    Things To Sell On Etsy For Extra Money

    If you want a list of things to sell on Etsy then look no further than this list of ideas!

    1. Jewelry (handmade, personalized, etc.)
    2. Jewelry supplies
    3. Craft supplies
    4. Stickers
    5. Printables
    6. Wedding items
    7. Wedding clothing & accessories
    8. Party decorations
    9. Party supplies
    10. Invitations
    11. Personalized gifts
    12. Handmade clothes
    13. Vintage clothes
    14. Vintage items & decor
    15. Notebooks and Journals
    16. Homemade bath products
    17. Handmade beauty products
    18. Zero-waste products
    19. Ready made craft kits
    20. Food & gift baskets
    21. Wall decals
    22. Plants
    23. Baby accessories
    24. Children’s toys
    25. Mugs
    26. Candles
    27. Digital art
    28. Art prints
    29. Pet treats
    30. Pet accessories
    31. Greeting cards
    32. Enamel pins
    33. Seasonal gifts

    These are some of the popular things to sell on Etsy but there are hundreds of other categories and things you could sell successfully!

    My Experience With Selling On Etsy

    I’ve sold digital products on Etsy for several years and earned tens of thousands of dollars.

    What began with one small printable that earned $25 in the first month eventually became a side hustle of $1,000+ per month. It has been an incredible side hustle to sell things on Etsy.

    After selling on Etsy for a few years I’ve noticed a few keys to success:

    • Selling items that are well priced in your niche compared to competitors
    • Creating and selling items people are looking for based on keyword research
    • Giving customers good customer experiences with your shop
    • Cultivating great reviews from customers for your products

    Using these guiding principles has helped me make thousands of sales on Etsy.

    Pros & Cons Selling On Etsy

    As with any e-commerce platform, there are pros and cons to selling products on Etsy.

    You can sell all the details in the video above but there are many pros and cons to selling things on Etsy.

    Some pros to selling on Etsy:

    • traffic to your shop immediately from the marketplace
    • easy to get started and open your shop quickly
    • lots of built in tools and resources for sellers

    Some cons to selling on Etsy:

    • numerous fees from transaction fees, listing fees, etc.
    • fees increase over time without your input or control
    • no way to opt out of advertising if you sell $10,000 per year

    Etsy has been a great platform to learn and grow on even as I eventually transferred over to primarily selling on Shopify.

    More Etsy Tips & Tutorials

    Here are a few useful Etsy tutorials on Pennies Not Perfection:

    Etsy SEO

    Etsy Sales Tips

    Check out more Etsy tutorials or request a new tutorial by reaching out on Instagram!

    If you want to say thank you, you can Buy Me A Coffee.

    Etsy Seller Resources

    Here are some Etsy seller resources that can help you start, run, and grow your Etsy shop:

    Adobe Creative Cloud

    Adobe Creative Cloud gives you the world’s best creative apps and services so you can make anything you can imagine, wherever you’re inspired.

    I earn a commission if you make a purchase, at no additional cost to you.
    eRank - FREE Etsy SEO, Keyword Research Tool

    Get helpful tips on how to improve your Etsy listings and how your shop measures up to the competition.

    If you click this link and make a purchase, we earn a commission at no additional cost to you.
    Canva - An Online Graphic Design Tool

    Canva makes it easy to create professional designs quickly. They include tons of free templates, photos and fonts to make your design perfect.

    I earn a commission if you make a purchase, at no additional cost to you.
    Marmalead

    Marmalead uses machine learning to help you get found on Etsy. Use it to research, analyze, and implement keywords in your Etsy listings.

    Sale Samurai - Etsy SEO, Analytics, & Keyword Research Software

    Sale Samurai's powerful AI driven keyword tools help you find and implement long tail keywords that bring in Etsy traffic and generate more sales.


    For a 20% discount on Sale Samurai use my code penniesnotperfection

    I earn a commission if you make a purchase, at no additional cost to you.
    ConvertKit: Email Marketing For Income Creators

    Grow, nurture, and monetize your audience on ConvertKit.

    I earn a commission if you make a purchase, at no additional cost to you.
    The Etsy Entrepreneur Course

    Learn how to make an extra $1,000 per month in passive income by selling digital downloads in Etsy.

    I earn a commission if you make a purchase, at no additional cost to you.
    E-Printables Course

    Learn everything you need to know to create and sell printables online as a side hustle. Includes lessons, templates, and 24/7 support.

    I earn a commission if you make a purchase, at no additional cost to you.
    Lasso Brag

    Read More

  • What Is A Cash Cow YouTube Channel?

    After quitting my job to create content full time on YouTube I have received a lot of questions about the decision. One of my favorites to answer is what is a cash cow YouTube channel?

    Cash-Cow-Channel-Ideas-For-YouTube

    Since my YouTube income is a mix of personality based content along with cash cow type videos this is one of my favorite topics to talk about!

    What is a cash cow YouTube channel?

    Cash cow channels on YouTube are channels designed entirely to make money.

    These channels do not rely on a personality and the entire content can be outsourced to a team of freelancers or employees.

    The videos are often designed to get as many views as possible in higher paying niches. The focus is on getting views to generate revenue rather than building community or other possible purposes.

    Cash cow channels are all about making money on YouTube without being a personality in front of the camera. This allows you to pay others to make the content that then earns money. It removes you from the content creation grind and instead creates an asset that earns money each month without your work.

    They can be successful but it takes a lot of work to find success with your ideas and content team.

    Cash cow channels on YouTube have risen in popularity over the last few years as people have sold courses and shared income stats from the platform.

    Related: 6 Online Income Streams (How I Doubled My Income)

    How do cash cow YouTube channels work? 

    Cash cow channel owners pay people to write scripts, gather b-roll videos, create voiceovers, and edit the videos. Then the finished video is uploaded to their YouTube channel.

    Videos are created around popular topics that drive lots of views and can generate large amounts of ad revenue.

    Cash cow channels are mainly monetized by ad revenue on YouTube.

    They can also successfully use affiliate marketing to drive up income. Many channels also use Amazon affiliate links and other affiliate programs to generate additional revenue.

    Related: How To Make Money With A YouTube Channel

    Cash Cow Channel Ideas

    Cash cow channels on YouTube are nothing new. There are already hundreds or thousands of successful cash cow channels earning owners money every single month.

    If you aren’t sure what kind of cash cow YouTube channel to make, check out these channel ideas.

    This will give you a few ideas of topics you can build a channel around.

    However, it’s just a starting point! People build channels in this style in almost every niche. If there is a topic that interests you then you can probably build a YouTube channel around it.

    Related: Cash Cow Channel Ideas For YouTube.

    More Cash Cow YouTube Video Ideas

    Building a cash cow YouTube channel will vary in difficulty depending on the niche you select. Certain topics are easier to grow channels around on YouTube.

    Depending on your topic you’ll have to generate video ideas that you hope will generate massive views (and revenue).

    Want to know how to get started with generating ideas for your YouTube channel?

    Check out these 40 Faceless YouTube Video Ideas:

    Since the majority of cash cow type channels are created without a personality showing their face, these video ideas will inspire you.

    Faceless, cash cow channels are a great model on YouTube that continues to grow in popularity. This means new video types will be created giving you even more opportunities.

    Related: YouTube Channel Ideas Without Showing Face And Voice

    Cash Cow YouTube Channel Resources

    After reading these cash cow channel ideas you’re probably ready to start your own channel and rake in money. Here are a few tips and resources that can help you save time and earn money faster.

    Here are some resources that you can use to create these videos and grow your channel.

    Outsourcing Video Work

    These sites help you find freelancers and virtual assistants to create your YouTube content and run your cash cow channel.

    Fiverr – Hire freelancers to help edit your videos, create voiceovers, film footage, and more. You can create an entire channel using Fiverr freelancers and several specialize in creating these types of faceless, voiceless channels.

    Online Jobs PH

    Hire the best virtual assistants and employees from the Philippines to help grow your online business.

    I earn a commission if you make a purchase, at no additional cost to you.

    OnlineJobs PH – Hire freelancers in The Philippines to help you run your channel. You can find professional video creators and editors looking for work at very reasonable prices. I personally use video editors that I found on this site and it has been an amazing working relationship.

    YouTube Tools

    These tools help you create content that will actually reach an audience on YouTube, from finding the right topics to creating thumbnails that capture attention.

    TubeBuddy | The Premier YouTube Channel Management Toolkit

    Easily manage, optimize, edit, and GROW your YouTube channel with TubeBuddy's tools. Try now for FREE.


    I earn a commission if you make a purchase, at no additional cost to you.

    TubeBuddy – TubeBuddy is an all around tool helpful especially for SEO research and creating optimized videos that rank in search. It’s the ideal tool to use for video channels that will be faceless and not rely on a personality to build them.

    Epidemic Sound

    Get music for your YouTube videos and other content without worrying about copyright issues.

    I earn a commission if you make a purchase, at no additional cost to you.

    Epidemic Sound – Get music for your videos without worrying about future copyright issues. You can try to get “copyright free” or “royalty free” music from other sites but those can come back to claim. your ad revenue years downthe road (I speak from experience). Avoid issues and pay for access to music you can use legally.

    YouTube Channel Organization

    These resources will help you plan and organize your ideas for your cash cow YouTube channel.

    YouTube Success Planner

    Get organized and succeed on YouTube! Streamline your processes and hit your goals by getting organized with this YouTube planner with multiple sections on content planning, channel analytics, monetization, and more.


    YouTube Success Planner – This YouTube planner includes everything in the video planner and goes more in depth on how to grow your channel, how to monetize your videos, and how to track your success.

    Read More

  • Blog Monetization Challenge – Update 2

    In 2022 my goal is to monetize this blog via advertising and I’m tracking the progress as a Blog Monetization Challenge.

    This will give me the opportunity to share what I’ve learned as I discover if it’s possible to still grow a blog/website in 2022. This is the second update of the year.

    Previous Blog Monetization Updates

    When I started this blog in March 2020 is was meant to go along with my personal finance and creator tutorial YouTube channels. Not everyone likes learning via video so I wanted to create written content as well.

    After starting the blog I let it sit for the rest of 2020. I started publishing more in 2021 and saw the number of visits grow.

    In 2021 I published 88 blog posts and grew the pageviews to 10,329 in December 2021. This is where I finally started to see the work payoff and decided to double down on growing the blog.

    I did not do anything to monetize the content but instead just allowed it to help others naturally alongside my videos.

    In the beginning of 2022 I decided to take the site more seriously and publish new posts more consistently in order to grow and monetize.

    Here are the previous updates:

    Blog Monetization Goals

    When we started this challenge I was at 10,000 pageviews. That’s not insignificant but it’s a long way from my goals.

    The goals for this challenge are:

    • grow to 50,000 sessions (roughly 60,000 pageviews) per month
    • apply for and get accepted into MediaVine ad network
    • grow to $1,000 per month in blog only revenue

    I will be monetizing the content mainly by advertising income since it is the method I prefer for a more passive endeavor. While I do sell digital products like budgeting printables, I don’t want to add another level of customer service to my plate. Ads allow for passive income creation with digital platforms.

    Blog Monetization Challenge Content Plan

    In 2022 I’ll be creating content based around a few different topics where I have expertise and already create videos. I’ll be using the blog as a hub for the main areas I already create content on with my multiple YouTube channels.

    Blog content topics for Pennies Not Perfection:

    And more!

    Anything about saving money or making money is fair game since Pennies Not Perfection is all about making and using money to help you live the life you want.

    Blog Content February 2022

    In the month of February 2022 I created several new posts.

    I hit my goal to create more posts and but did add 10 new posts. This was the exact number of useful posts I wanted to create but I also spent less time working on this goal.

    This happened because of multiple trips I took during the month to visit friends across the country. Thank goodness for passive income allowing me to skip working to go have fun!

    New blog posts created in February 2022:

    This month’s posts were a combination of all my favorite topics: making money, Etsy, YouTube, and saving money!

    These are the topics that people ask me about the most based on the fact that I make a full time income from YouTube and Etsy.

    Blog Traffic Results February 2022

    Since this blog is mainly about personal finance topics like saving money and budgeting, there is a bump in interest in January. This is followed by a slump in Feburary.

    I expected less visits for the month because of this and because it is a shorter month as well.

    In February 2022 I had 11,380 pageviews.

    This was a decrease from the 13,600 pageviews the blog received in January’s update.

    While there was a decrease it was not as drastic as I was expecting! I expected a much steeper decline in numbers.

    I’m thrilled to still be above 10,000 pageviews and believe that the growth the blog has seen so far will continue to steady out and grow as I create new content.

    Lessons Learned

    The biggest lesson learned in February were not about creating content at all.

    Time For Creation

    Since I spent a lot of time traveling this month I didn’t put as much time into creating new blog content. I also still have to balance creating new YouTube videos and working on my shop since those are my actual income generating activities.

    This blog is a fun challenge for me but it’s often pushed to the back of the list and given minimal time for growth.

    Finding time to create written content will be an ongoing process for me in coming months. I’ll be updating my schedule and attempting to time block my work to find the right fit.

    March 2022 Blog Goals

    he biggest lesson learned this month is that I need to create more content.

    I’m happy that I added 5 posts to the site this month but I need to add a lot more for the growth I want.

    In February my goal will be to at least double this amount and create 10 posts at minimum.

    Featured Tool

    Each update I want to share tools I’m using to help achieve this progress. This month’s featured tool is Keysearch: SEO & Keyword Research Tool.

    Keysearch: SEO & Keyword Research Tool

    Find relevant, low competition keywords to grow your blog, YouTube channel or Etsy shop. Easy to use keyword research tool with full analysis and useful suggestions.

    I earn a commission if you make a purchase, at no additional cost to you.

    Keysearch is the SEO research tool I’m currently using to help grow this blog via organic search.

    This is one of the top methods I’m using to grow the blog beyond also sharing on social media (Twitter, Facebook, YouTube).

    With Keysearch I’m able to look up keywords and discover the number of people searching that keyword. This gives me an idea on if anyone will actually be looking for the content or not.

    Keysearch also shows the level of competition that exists for keywords already. This has been helpful for me because finance is a very, very competitive niche for blogging and I’ve decided not to create certain content because there is no way anyone will find my site in the mix.

    Personally I chose Keysearch as my SEO research tool because of the pricing. It’s a mid-tier option that’s not free but is much cheaper than competitors that charge $100 a month. I pay just over $11 with the discount I used during purchase and it’s been worth the expense.

    Want to try it out? Check out Keysearch: SEO & Keyword Research Tool

    Read More

  • How To Edit Etsy Shop Titles

    Your Etsy shop title is the small bit of text where you can briefly describe your shop. It’s useful for the customer experience and SEO so this tutorial shows you how to edit Etsy shop titles so you can take advantage.

    How To Edit Etsy Shop Titles

    How to Edit Etsy Shop Titles Video

    Editing your Etsy shop title is actually quite simple.

    Here’s how to edit your shop title:

    • go to Shop Manager
    • in the left menu under “Sales Channels” click the pencil icon next to your shop name
    • click Edit or the pencil icon next to the text under your shop name
    • type in the text you want to use
    • click the black Save button

    Changing your shop title can help you improve your shop’s overall ability to be found via search.

    It’s also one of the first things visitors read in your shop which means you can use it to confirm buyers are in the right place.

    What Is Your Etsy Shop Title?

    Your shop title on etsy is the little bit of text that shows up under your shop name. It can be up to 55 characters and can be filled with a relevant description of your shop.

    Your shop title becomes the page title for your shop page and this is what shows up in search engines like Google.

    If you use this space to be descriptive with good keywords for your niche then more people can find you via search.

    You can also use the space for additional branding if you have a strong tagline.

    Why Are Etsy Shop Titles Important?

    Your shop title on Etsy plays a part in your shop’s SEO. Etsy search engine optimization (SEO) is a strong traffic source that can send thousands of interested buyers to your shop.

    Your shop title is one of the elements you can optimize on your shop to improve your SEO. Improved SEO can lead to your shop being ranked higher in relevant search results.

    This means the words you choose to use in your shop title contribute to how search engines see your shop and who they send to your listings.

    Your shop title can help you build more relevancy by using the right keywords.

    It’s also a great way to give customers a quick 3 second snapshot of what your shop is all about when they first visit. This is especially helpful if your Etsy shop name does not include descriptive words.

    Finding Keywords For Your Shop

    While editing your Etsy shop title is easy, it’s more difficult to decide how to use that limited space.

    Which keywords should you use? What best describes your Etsy shop? How do you find keywords people are actually using?

    There are a few ways to find keywords to use for your shop:

    • think like your customer: what would they type into the search bar?
    • type relevant words into the search bar and see what auto populates as suggestions
    • use a tool like SaleSamurai to do research on potential keywords
    Sale Samurai - Etsy SEO, Analytics, & Keyword Research Software

    Sale Samurai's powerful AI driven keyword tools help you find and implement long tail keywords that bring in Etsy traffic and generate more sales.


    For a 20% discount on Sale Samurai use my code penniesnotperfection

    I earn a commission if you make a purchase, at no additional cost to you.

    You can use a number of Etsy keyword tools to discover potential keywords that will apply to your Etsy shop.

    Since your shop title is limited in characters you will want to select 1 to 2 good keywords that are the best fit to represent your store and weave them into a description.

    etsy shop titles 101 - how to edit etsy shop title in your shop

    More Etsy Tips & Tutorials

    Etsy has been an amazing side hustle for me. Selling digital products on Etsy gave me the income stability to quit my 9-5 job. That is why I love sharing what I’ve learned as an Etsy seller.

    Here are a few useful Etsy tutorials on Pennies Not Perfection:

    Etsy Basics:

    Etsy SEO:

    Etsy Tutorials:

    Read More

  • Sale Samurai Review

    Sale Samurai is a data analytics and keyword research tool for Etsy sellers. It helps you to skyrocket your Etsy sales with useful data and tools. In this Sale Samurai review we look at what it is, what it does, and who should use it.

    Sale Samurai - Etsy SEO, Analytics, & Keyword Research Software

    Sale Samurai's powerful AI driven keyword tools help you find and implement long tail keywords that bring in Etsy traffic and generate more sales.


    For a 20% discount on Sale Samurai use my code penniesnotperfection

    I earn a commission if you make a purchase, at no additional cost to you.

    What Is Sale Samurai?

    Sale Samurai is a data analytics and keyword research tool for Etsy sellers that shows you how to skyrocket your Etsy sales.

    Over 1,000 eCommerce sellers use it with more signing up every day.

    Sale Samurai gives you the insights and analytics needed to skyrocket your sales on Etsy. It does this by giving you a clear overview of what’s working in your shop, where to find more customers, and how to boost revenue.

    The powerful tools included allow you to discover long tail keywords that Etsy shoppers are using to make their purchases. You will discover the search volume behind the keywords that are leading to sales in other shops.

    Armed with this keyword research data along with average shipping days, price distribution, and long tail keyword ideas, you can optimize your Etsy listings to increase your sales success.

    If you choose to use Sale Samurai you can click my affiliate link to support this review.

    What Sale Samurai Does

    Sale Samurai does the following things for Etsy sellers:

    1. It analyzes all of your products and tells you which ones are profitable and which aren’t.
    2. Sale Samurai tells you what keywords people are searching for that your products aren’t ranking for (but should be).
    3. It shows what best sellers are doing with regards to pricing, views per products, and likes to their Etsy shop.
    4. Sale Samurai gives you ideas for new products to create and sell based on what is selling well in your niche.
    5. The tools provided give you the ability to edit your Etsy listings for improved SEO success.
    6. Sale Samurai uploader tools allows sellers to upload and connect with Print On Demand services to increase their listings and make more sales.
    7. The chrome extension provides immediate data while you are browsing Etsy.

    All of this information provided gives your shop an edge.

    With these things you’ll find the results grow your Etsy shop via search traffic and increased profitability.

    Who Should Use Sale Samurai?

    Sale Samurai is a great tool for Etsy sellers who want to increase their sales.

    SaleSamurai is for you if:

    • You want to find out which of your products are selling the best and which ones aren’t worth your time. Sale Samurai shows you exactly what’s working in your Etsy shop. Then you can focus on promoting those winning items and stop wasting time with underperforming products.
    • You want more customers but don’t know where to find them. Sale Samurai’s “Keyword Research” tool tells you exactly which keywords people are searching for on Etsy that your products aren’t ranking for, so you can fill in the gaps and start getting traffic from those searches.
    • You want to increase your revenue but don’t know how. Sale Samurai gives you ideas for new products to create and sell as well. With Sale Samurai, you’ll never run out of ideas for new products to test and sell.

    Using the tools provided inside SaleSamurai you can gather insights that will help you reach the right people and increase your sales.

    How Can I Use Sale Samurai?

    Now that we know a little bit about Sale Samurai, let’s look at how you can use it.

    Here are a few of the things you can do with Sale Samurai:

    • research long tail keywords for your Etsy listings
    • analyze volume and conversion data behind keywords
    • apply keywords to your listings with Etsy SEO guidance
    • connect with uploading tools to speed up your process on additional listings

    These are the main ways you can use Sale Samurai but there are additional tools and ways as well. They also continue to add new tools and features that can help your Etsy shop.

    Sale Samurai In Action

    Let’s look at Sale Samurai in action and see how it can be used to find keywords and even brainstorm new product ideas.

    How To Find Etsy Keywords & Product Ideas With Sale Samurai

    Let’s take an example from the Sale samurai dashboard: Sale samurai tells us which products are getting sales and what keywords people are searching for each month.

    With this data you can adjust your keywords on listings to bring in more traffic.

    Sale samurai gives you ideas for new products to create and sell based on what is selling well in your niche. You can check what shops in your niche are making lots of sales and which products are the top sellers.

    Pricing Plans

    With any product you have to consider the pricing to determine if it is worth using or not.

    Remember that no software is worth paying for if you won’t use it enough to get the value out of it!

    Sale Samurai Review: Pricing plan options

    SaleSamurai has two pricing plans:

    1. $9.99 per month
    2. $99.99 per year

    With my discount code penniesnotperfection you are able to get 20% off for the life of your account.

    Each option comes with a 3 day trial so you are able to cancel within three days and not waste any money if you’re unable to get value out of Sale Samurai.

    Most people choose the monthly plan so they can also choose to cancel at any time. You may only need to use Sale Samurai for a couple months while you are researching product keywords, setting up your shop, or brainstorming ideas. You could use it for those purposes and always cancel later!

    Use this link or discount code penniesnotperfection for 20% off either plan!

    Sale Samurai Reviews

    I’ve used Sale Samurai and found it beneficial but I’m always curious about what other people have to say about their experience.

    Here are a few reviews and comments about SaleSamurai from around the web:

    • “Yep, I started using Sale Samurai last month, and it has helped a lot. Not that my sales increased dramatically because of it, but I sure as hell have been selling more more I ever did before. Lol. So, if we’re looking at % of increment in sales alone, I’d say that it’s been very helpful for me.” via reddit
    • “I like Sale Samurai the most. It shows me the search volume next to the keywords in the Etsy search and I don’t need to go to another site, it’s so fast and helpful.” via reddit

    Surprisingly there were not a ton of reviews for Sale Samurai online but I’m hoping people continue to add more. If you’d like to contribute, feel free to leave a comment on this post with your experience.

    Sale Samurai Reveiw

    Sale Samurai Pros & Cons

    Sale Samurai has pros and cons just like any other software you choose to use for your business.

    Sale Samura Pros

    Here are a few of the pros to using Sale Samurai:

    • Simple to use. Of all the Etsy keywords research tools I’ve tried, this is one of the simplest. This doesn’t mean it is not powerful but it gives sellers the chance to benefit from the very first day of use.
    • Provides actionable insights. With any tool you use you want to make sure you are able to take action and create changes (the main change being more sales). The data you gather from using Sale Samurai provides data you can take action on and improve your Etsy shop listings.
    • Dedicated to Etsy sellers. One huge pro for this tool is that it is focused only on Etsy. Many other keyword research tools include Google, YouTube, etc. and act as an all in one SEO tool. Sale Samurai’s focus on Etsy gives it an edge as the tool to use for Etsy sellers.

    No review is complete without acknowledging the imperfections of a product. This Sale Samurai review would be remiss to skip over the downfalls of the product.

    Sale Samurai Cons

    I believe Sale Samurai can be a helpful tool in assisting Etsy sellers but it does have some downsides as well.

    Here are a few cons to using Sale Samurai:

    • Keywords volume is estimated. Etsy API does not release it’s search data to third party sources so the actual keyword volume is an estimate. Sale Samurai can accurately track and compile things like number or sales and shipping days but the keyword volume is not directly from Etsy.
    • There is no free plan. With no free option, the cost could be prohibitive to new sellers. If you haven’t made a sale yet it is hard to invest in a monthly expense. You can try it for a couple months and quit but even $20 or $30 can feel like a lot when you have no revenue.
    • Only works with keywords. Keywords are incredibly important to Etsy SEO, but it’s not the only thing sellers should improve. Sale Samurai currently does not optimize photos or other listing elements.

    Sale Samurai Review Recap

    The Sale Samurai tool is an extremely valuable resource for any Etsy seller wanting to increase their sales.

    This Sale Samurai review is a positive one because it’s a tool I’ve personally used to improve Etsy listings. I also enjoyed the product so much that I joined the affiliate program and earn commissions for referrals.

    Not only does it give you a clear overview of what’s working in your shop, but it also tells you where to find more customers and how to boost revenue.

    With Sale Samurai, you’ll have all the data you need to make informed decisions about your Etsy shop and take it to the next level.

    If you are ready to try out Sale Samurai, click this link and use code penniesnotperfection for 20% off!

    Read More

  • 5 Best Etsy Keyword Tools To Grow Sales

    What are the best Etsy keyword tools? I want to tell you about the best ones so you can grow your sales to new levels.

    With these tools you can effortlessly find popular keywords people use to search for products to buy on Etsy. These keyword tools show you how many results keywords get per month, what percentage of searches result in a sale or interaction, and how your competitors use keywords.

    Some of the best Etsy keyword tools are:

    1. Sale Samurai
    2. Marmalead
    3. KeySearch
    4. eRank
    5. Etsy’s search bar

    We will cover each of these Etsy keyword tools in depth below. We will also look at some of the things you need to know about Etsy SEO.

    If you want to skip all the learning on your own, you can check out this course that teaches you all about Etsy SEO along with how to make money selling printables.

    E-Printables Course

    Learn everything you need to know to create and sell printables online as a side hustle. Includes lessons, templates, and 24/7 support.

    I earn a commission if you make a purchase, at no additional cost to you.

    Why Keywords Matter On Etsy

    One of the best ways to increase your sales on Etsy is by using marketing strategies that will help you reach more potential customers. This includes improving your shop’s SEO so you can be found via search.

    Every time someone types related keywords into Etsy’s search bar is an opportunity to get in front of a buyer.

    However, Etsy is a crowded platform with millions of sellers. You are fighting with other store owners to get in front of the buyer in the first position.

    Finding the right keywords to match your listings perfectly improves your ability to show up for the right buyer in the right position.

    When you use the correct keywords in your listings Etsy will send you a steady stream of customers looking to buy your product.

    Selecting the right keywords to match buyer’s is part of Etsy search engine optimization. When you optimize your shop for this you are more likely to make sales from that search traffic.

    What Is An Etsy Keyword Tool?

    An Etsy keyword tool can help you find the best words and phrases to describe your product so that it matches what people are searching.

    Keyword tools help you find and select the best possible words to use on your listinga.

    Etsy keyword tools do this by providing you important information like:

    • The search volume of keywords (how many people are looking for that item)
    • Whether there is high competition or low competition (how many other shops are using those keywords)
    • Related keywords that might also work (giving you ideas for listings and additonal products)

    Etsy keyword tools compile all of this information and offer you feedback on choosing the right keywords for your products.

    Having all of this information in one spot allows you to make better informed decisions about which terms to use for your listings.

    You can then use those keywords to optimize your Etsy listings with good content matching buyer search intent.

    The Best Etsy Keyword Tools

    There are many ways to research keywords for your product listings on Etsy. These are some of the best tools to assist you in making the best keyword selections.

    Let’s look at the pricing, features and reasons why you might want to consider each of these Etsy keywrod research tools.

    SaleSamurai

    Sale Samurai - Etsy SEO, Analytics, & Keyword Research Software

    Sale Samurai's powerful AI driven keyword tools help you find and implement long tail keywords that bring in Etsy traffic and generate more sales.


    For a 20% discount on Sale Samurai use my code penniesnotperfection

    I earn a commission if you make a purchase, at no additional cost to you.

    Details: Sale Samurai is a great tool for sellers who want to be the best at what they do.

    The data they provide on Etsy keywords and other information comes from actual customer searches and sales data.

    Plus with information on price, shipping days, and views per product, you’ll be able to stay ahead of your competitors. The insights allow you to position yourself with the most favorable offerings that will guarantee sales.

    This is one of the best options for keyword research because of how powerful the AI is with this tool as well as the detailed analysis it provides.

    Pricing: $9.99 per month but you can use my discount code penniesnotperfection to get 20% off forever.

    Marmalead

    Marmalead

    Marmalead uses machine learning to help you get found on Etsy. Use it to research, analyze, and implement keywords in your Etsy listings.

    Details: Marmalead grows your sales with real shopper keywords. They use advanced machine learning to take the guesswork out of getting found on Etsy.

    There are multiple tools inside Marmalead that allow you to brainstorm and then analyze potential keywords for your Etsy shop. They also offer tools to grade your listings so you know if your SEO work will pay off or not.

    An additional feature that might make it work the price is access to their Entrepreneur Course library. This covers various aspects of running an Etsy business and can help a ton if you are a new shop owner.

    Pricing: $19 per month

    Keysearch

    Keysearch: SEO & Keyword Research Tool

    Find relevant, low competition keywords to grow your blog, YouTube channel or Etsy shop. Easy to use keyword research tool with full analysis and useful suggestions.

    I earn a commission if you make a purchase, at no additional cost to you.

    Details: Keysearch is powerful but it provides information in a simple way that allows you to make good choices quickly.

    You can run searches quickly and each search provides estimated volume, competition, and suggested additional keywords ideas.

    The platform also includes additional SEO tools. You can analyze competitors and track keywords you’ve researched so you can continue to try new things with your SEO.

    Keysearch is actually my preferred keyword research tool because I use it for everything: blog SEO, YouTube SEO and Etsy SEO. I use the keyword information to make content for all of these platforms!

    Pricing: $17 per month Starter, $34 per month Pro

    eRank

    eRank - FREE Etsy SEO, Keyword Research Tool

    Get helpful tips on how to improve your Etsy listings and how your shop measures up to the competition.

    If you click this link and make a purchase, we earn a commission at no additional cost to you.

    Details: eRank is one of the first keyword tools you will hear about because it’s one of the best free options.

    Even the paid plan on eRank is very affordable making it a good keyword research tool for any beginners who want to keep their expenses low.

    e-Rank contains multiple tools for Etsy sellers that give you all the information needed to optimize your listings and increase sales.

    The Keyword Tool will generate keywordsto use for your listings. Then their Listing Audit shows how often shoppers use these same words when browsing through products similar to yours.

    These tools and others on eRank will give you an idea about what type of changes you may need to make in order to stay on top of your competition.

    Pricing: $5.99 a month or FREE for a plan with limited features

    Etsy’s search bar

    Best Etsy Keyword Tools - The Etsy Search bar

    Details: The final keyword research tool is actually built into Etsy itself: the search bar.

    Every time you search on Etsy the search bar shows a drop-down of suggested searches. These are suggested because they are things that people are actually typing to find products.

    You can use these auto-populated keyword suggestions as the keywords for your product listings.

    You won’t know any estimated volume these searches get but you will be guaranteed someone is searching for that term.

    This is a great way to get started with keyword research on Etsy or a way to continue without spending money each month. You can gather useful keywords just from testing out your keyword ideas in the Etsy search bar.

    This isn’t the most detailed method nor does it give you much analysis but it can help you if you aren’t able to invest in a keyword tool right away.

    Pricing: FREE

    Reasons to Use A Keyword Research Tool

    If you can just look up keywords on Etsy’s search bar, why would you use any Etsy keyword tool? Especially a paid one?

    These tools help you cultivate your research and make better decisions than just guessing which auto-populated keyword will be best.

    While Etsy does not release it’s exact search data to any company, these keyword tools are able to still give good estimates and actual sales data from competitors. This is more than you’ll find with the Etsy search bar and it can give you an edge on your competition.

    These tools are also helpful for beginners who need more guidance with things like listing grades and other features.

    After you’ve sold on Etsy for years you’ll be able to recognize the best keywords naturally. But when you first start? It might as well be another language and a whole new job to figure out. The keyword tools help making it easier by providing an easy-to-understand framework when choosing keywords.

    Basically, you’ll save hours of time and lots of headaches when you use a keyword tool for assistance.

    Etsy Keywords 101

    If you are researching the best Etsy keyword tools then you likely know how keywords work.

    But if you don’t, let’s consider why keywords are important and how they actually work on Etsy.

    When someone searches for a product on Etsy, Etsy search gathers all the listings that could match that shopper’s request. Then Etsy search filters them by multiple factors to provide a ranking of which they think matches the best.

    Here’s where you can use the keywords in your listing:

    • titles
    • tags
    • categories
    • attributes
    • description

    Optimizing your listing with keywords in these places will help make your listing more relevant and show up higher in search.

    If you want to learn more about keywords and how they work on Etsy, check out this seller handbook guide: Keywords 101: Everything You Need to Know

    While there are many other SEO factors to consider, using good keywords is the foundation. Improving your shop’s SEO can lead to more sales on auto-pilot as people search and find your shop thanks to Etsy’s rankings.

    More Etsy Tips & Tutorials

    Etsy has been a life changing side hustle for me.

    Selling digital products on Etsy allowed me to quit my job and grow a business which is why I love sharing what I’ve learned as an Etsy seller.

    Here are a few useful Etsy tutorials on Pennies Not Perfection:

    Selling on Etsy can be a life changing if you learn how to grow your sales and get steady traffic.

    It’s something that I’ve seen change multiple people’s lives. I wish that for you and hope this resource can help you make it happen!

    Read More

  • What Does Etsy SEO Mean?

    Etsy SEO can be a powerful way to bring in customers and generate sales. But too often I find Etsy sellers completely unaware or confused about SEO. What does Etsy SEO mean? How can SEO help a shop?

    What is SEO? What is Etsy SEO?

    SEO stands for search engine optimization.

    SEO on Etsy is the process of optimizing your shop and listings to show up more often and higher in search results. This process helps your shop earn more traffic from both on Etsy and on sites like Google.

    By optimizing your Etsy listings with good keywords and content you make it easier for buyers to find you when they search for things.

    SEO is just the process of making it easier for people searching to find the thing they wanted. This applies to any website that is based around a search engine, including Etsy.

    Search algorithms want to connect users with what they are looking for when they type in keywords. SEO is the process of optimizing your content to match what people are searching for so the algorithm shows your product during a search.

    SEO can be complicated which is why so many people tend to be confused. Even with some knowledge of SEO I see sellers explaining it wrong or sharing incorrect information.

    SEO is also something that is always changing because search engine algorithms are changing as well.

    Why Etsy SEO Matters

    Etsy SEO is important because Etsy is primarily a search engine.

    Every day millions of people type product words into the Etsy search bar while looking for things to buy. Etsy shows them a variety of options in response to their query.

    With SEO, you could be one of the shops shown to people looking to buy.

    The whole site is built around the concept of customers searching the marketplace to find the product they want. Your shop shows up along with millions of others whenever a person searches for something.

    The main reason why people sell on Etsy is because there is already a customer base on the platform. SEO is the way that you reach that customer base and show up in front of them.

    Without SEO you have to actively drive traffic to your shop via social media, email or other methods. If you aren’t utilizing Etsy SEO then you might as well sell on your own website because you aren’t utilizing the benefit of Etsy’s customer base.

    Etsy SEO Factors

    There are many factors that search engines consider in order to create results for users.

    Etsy does not share all of the factors they consider for rankings. However, they’ve shared a lot of info about the important ones so sellers know how to improve their shops.

    These are all potential factors in how your listings are ranked in Etsy search:

    • Quality of your listing (all fields filled out, how users interact with the listing, etc.)
    • Keywords used in the listing (the words used in the listing content)
    • Matching results (search term match your listing titles, tags, categories, and attributes)
    • Shop reputation (customer replies, shop policies, reviews, refunds, etc.)
    • Recency (new and renewed listings get a small temporary boost)
    • Shipping prices (free shipping is prioritized in search results)
    • Shopper habits (Etsy technology shows buyers customized results you won’t see)

    These factors all contribute to where your products show up in search results.

    In order to improve your search traffic you need to improve as many of these items as possible.

    How Does Etsy SEO Work?

    By now you probably understand how important Etsy SEO is to your shop.

    Let’s look at how you implement search engine optimization and the steps it includes.

    Etsy SEO as a process will include the following steps:

    1. Finding the best keywords people are searching for to match your products
    2. Optimizing important elements of your product listings to include these keywords
    3. Improving the content of your product listing to better serve the customer
    4. Providing excellent customer service to keep your scoring high on factors beyond keywords
    5. Get links to your shop and product listings from other websites

    These are practical steps that can then be broken down even further as you work on each one.

    Etsy SEO is one that combines optimizing the improvement of listings along with being a good seller who provides an excellent experience.

    Moving through these steps and improving your shop and listings can help you rank higher on Etsy searches.

    More Etsy SEO Tips

    If you’re interested in learning more tips to improve your SEO on Etsy, check out this list of Etsy SEO tips.

    If you want to keep learning there are many articles and guides inside the Etsy seller handbook. The Etsy seller handbook is where Etsy provides useful information for sellers to improve their shops and make more sales.

    Here are some useful SEO related articles in the seller handbook:

    These guides along with others in the seller handbook will give you a solid foundation in understanding and implementing SEO on Etsy.

    You can also find useful Etsy tips tutorials here on Pennies Not Perfection:

    Using SEO to improve your shop and get more sales is worth doing. You’ll find it’s the most passive way to drive traffic and earn more money from your Etsy shop. Good luck improving your Etsy SEO!

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