Are you trying to stay legit with your Etsy business? Then you need to open up a business bank account! In this guide to the best bank account for Etsy businesses we look at my top pick, how to choose the right bank account, and options for Etsy sellers.
Short on time? Let’s look at my pick for the best bank account for Etsy sellers and then go more in depth.
Best Bank Account For Etsy Businesses
The best business bank account for Etsy sellers is currently Novo. With no minimum balance, powerful apps, and a direct integration with Etsy it is the ideal solution.
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Why is Novo my number one choice for Etsy sellers?
It’s because it’s ideal for starting small as a side hustle or solo business owner but has the flexibility to scale with you as your business grows.
Here are some of the benefits Novo offers:
direct integration with Etsy!
quick and easy account setup
can start with just $1 transferred into your account
no minimum balance required
immediate access to funds
reserves in the account for budgeting & sinking funds
send and receive payments directly
invoicing inside your account
The Etsy integration means you’ll be able to see your Etsy sales immediately and keep up to date with additional financial insight. Instead of switching back and forth between apps you’ll be able to have it all in one place for a level of convenience other banks don’t offer. The integration also gives useful monthly data about sales, taxes, shipping and more.
You can see some of the functions that work well for Etsy sellers in the video below where I share some of the features inside my own account.
This is all ideal for Etsy business owners and the reason why Novo tops my list for the best bank account for Etsy business owners. You can see the full list of potential bank accounts further down in this article.
Those things are critical but you also need to consider the legal and financial aspects behind your business.
As soon as possible you need to open up a bank account for your Etsy business. It’s one thing many sellers ignore but I recommend doing immediately.
When running a business you should not be blending your business and personal finances in your checking account. The IRS frowns on this and wants you to have clear separation.
Your business income and expenses need to be in a separate bank account.
This also makes things much, much easier for YOU!
When you have a separate business checking account it is much easier to see at a glance if you’re profitable. It’s less confusing when you need to sort out financial statements. It’s also easier to handle your business accounting and taxes when you keep things separate.
When you start your Etsy shop you might not have a lot of expenses or income for a while. Opening up an account at Novo where you can start with $1 or $100 will allow you to start small and grow over time.
If you are new to running a business then you might not know anything about business bank accounts.
A business checking account is a checking account dedicated solely to your business: it’s the primary place where all your finances go. You use it to receive income, pay expenses, withdraw money, and more.
You might be asking, how is that different than a personal checking account?
With a business checking account the main difference is the purpose of the account. Personal checking accounts are not set up for running a business and may have limitations on what you can do with them. Personal accounts can also be shut down by the bank when they see “suspicious” business activity (it has happened to my friends).
Also with your business bank account you will only handle money for the business, allowing your money to stay separated for easier budgeting and accounting. Business checking accounts also sometimes have additional perks and features that help you run your business.
How To Choose A Business Bank Account
Choosing a bank account for your Etsy business can feel overwhelming at first. There are many different features to compare. If it’s your first time opening a bank account for business then you might not know what to look for among your many options.
The first step in choosing a bank account for your business is to understand your needs. You’ll compare that with what the different banks are offering. Do you desire local branches? Online apps and features? Deciding on your most necessary features will help you make the right choice.
Here are a few of the things you should consider when choosing a business bank account:
Bank Account Costs
Not all business checking account are free. Many actually have higher fees than personal accounts or higher balance requirements to bypass those fees.
Free business bank accounts do exist but they may be missing features you find necessary. It’s important to look at the monthly fees, transactional fees, and hidden fees to determine how much a business checking account will cost you monthly.
Business checking accounts often have limits on the number of transactions you can do per month. It can range widely depending on which bank account you choose. Transactions may include deposits, withdrawals, transfers, and more so you’ll want to consider how much you will be moving money around.
When choosing the right account for your business you need to learn how many transactions you can make per month without hitting the limit. You’ll also want to understand what happens and what charges will occur if you do hit that limit of transactions.
Bank Account Balance
Some bank’s require you to have a minimum bank account balance every day in order to avoid fees. Others do not have minimum balance requirements.
Consider whether you want to worry about keeping a certain amount in your bank account or not. Many large banks offering business checking accounts will require a minimum balance while other new options like Novo do not require a minimum balance.
Location & Convenience
Do you need a bank that is local to you? Some banks may not have branches near you. Others may conduct business entirely online. If you prefer human interaction or convenience of a local branch then you’ll need to consider that when choosing a bank.
If you run an entirely online business for Etsy then you may not care about locations. As long as the bank offers digital support you’ll be happy with any option.
Tools & Perks
The tools that a business bank account offers can vary but include things like invoicing inside the account or complex integrations to business software. You’ll want to consider any software you use to run your business and if your bank account will easily integrate with that tool.
Another thing some business bank accounts offer is special perks like discounts or credits for a business service like advertising. Depending on the perks offered this could be worth thousands of dollars and something to consider when choosing a bank.
Top Business Bank Accounts For Etsy Businesses
Not sure if Novo is the right account for you? Totally understandable! It’s the right fit for my digital products Etsy business but it might not fit all Etsy sellers.
Here are a few other top business bank accounts for Etsy sellers:
Novo Business Checking
Hands down Novo is my preferred bank account for online businesses and it’s the one I personally use. It’s ideal for new Etsy sellers because there is no minimum balance required, has no hidden fees, refunds atm fees, offers exclusive perks, and more. The website and mobile app make it easy to transfer money and the reserves system makes it simple to budget and save for your business expenses.
BlueVine is a business bank solution that appeals to many sole proprietors with lots of clients. While this is not how an Etsy business operates, BlueVine has a lot of great perks for others too. There is no minimum deposit, balance requirement, or monthly service fee. You can also access ATMs without additional fees and earn interest on your balances up to $100,000.
Chase Business Checking
Chase offers business checking for small businesses that can be incredible convenient at higher volumes. This won’t be the right solution for everyone but if you plan to keep at least a $2,000 minimum balance in your account you won’t pay fees but will have access to many features.
Ally is a fantastic place to open up a personal checking account. While they don’t offer strictly business bank accounts, you can open an account in your name to separate your Etsy business income. Since most sellers are sole proprietors operating under their own name this is a valid solution until you grow.
Another great solution is local credit unions! Some credit unions have amazing business bank accounts. There are often lower fees and free checking options for members. You’ll have to check your eligibility for these credit unions. Sometimes employment or residency can qualify you to open accounts.
Choosing The Right Bank Account
Picking the right business bank account for your Etsy business will depend on what you prioritize.
Whichever account you choose to go with, open it as soon as you can. It will help your business thrive by keeping things separate and professional.
Also remember that no choice is forever! You can always choose an account now and change later. I’m now on my third business bank account since starting my online business but I’ve finally found the right fit for me. Sometimes your needs will change and that’s ok.
When it comes to making money online, there are a lot of different business models from content creation to e-commerce. Selling on Etsy is great online business model for beginners that can also lead to huge success. In this post we will be answering one of the most common questions I get from new sellers: how much money can you make on Etsy… really?
In this article, we’ll take a look at how much money people typically make in their first year of selling on Etsy, as well as some of the pros and cons of selling on the platform.
By the end, you should have a good idea of whether or not Etsy is right for you!
Want to get to earning as soon as possible? Skip the research and join my friend Sharon’s course that lays out a solid game plan for earning $1,000 per month on Etsy.
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What Is Etsy?
If you’re looking to start selling your products online, you may be wondering: is Etsy the right platform for me? What is Etsy and what benefits does it offer sellers?
Etsy is an online marketplace that specializes in selling handmade, vintage, digital and unique items.
It’s a popular platform for people who make their own products, as well as for people who sell vintage finds or antiques.
Since it launched in 2005, Etsy has become a go-to platform for people looking to start their own creative businesses. In fact, there are currently over 4 million active sellers on the site and even more buyers!
How Does Etsy Work?
If you’re thinking about selling on Etsy, it’s important to understand how the platform works. When you set up an Etsy shop, you’ll create listings for your products.
Each listing will include a product photo, description, price, and shipping information. When a customer finds a listing they’re interested in and makes a purchase, you’ll receive an email notification from Etsy.
You’ll then package and ship the item to the customer’s address. Once the buyer receives their purchase and is happy with it, they’ll leave a review on your listing.
It’s also important to note that Etsy charges fees for every transaction that takes place on the site. For example, there is a $0.20 fee for each listing that you create and a 6.5% transaction fee for each item that you sell.
Additionally, if you use Etsy Payments to process credit card payments, there is a 3% + $0.25 fee for each transaction.
Now that we’ve gone over the basics of how Etsy works, let’s talk about how much money you can make by selling on the platform.
The amount of money you can make on Etsy will depend on a few different factors:
the price of your products
expenses to create your products
the number of items you sell
the fees associated with each transaction
The amount of money you can make on Etsy will vary widely depending on your niche and these factors.
Let’s take a look at some real-life examples to give you an idea of how much money people typically make in their first year of selling on Etsy. You probably want to know: how much does the average Etsy seller make?
According to this article from Sale Samurai, the average successful Etsy seller brings in between $43,000 and $46,000 in their first year, while top sellers can make over $65,000!
Of course, it’s important to keep in mind that these are just averages. Some people make less money, while others make much more.
There are some sellers who make almost a million dollars a year selling on Etsy. There are also many, many more that make less than $10,000. Personally, selling on Etsy I only made $5,400 that first year!
In general, a good estimate is that you can comfortable make anywhere between $5,000 and $50,000 in your first year selling on Etsy.
These Etsy income examples show you how much you could potentially make by selling products on Etsy.
How Much Can You Make on Etsy a Month?
The amount of money you can make on Etsy in a month will depend on the same factors as your annual earnings.
To get an idea of how much money people typically make in a month, let’s take a look at the average annual salary example above and break it down.
If we assume that the average Etsy seller brings in $45,000 in their first year, that means they’re making around $3,750 per month.
But, of course, this is just an estimate. Some people make more, while others make less.
It is also important to keep in mind that not all months are created equal when it comes to sales. For example, you may find that you sell more items during the holiday season than at any other time of year.
How Much Money Can You Make on Etsy in a Day?
The amount of money you can make on Etsy in a day will also depend on the same factors as your annual and monthly earnings.
Let’s again take the average annual salary example above and break it down to get an idea of how much money people typically make in a day.
If we assume that the average Etsy seller brings in $45,000 in their first year, that means they’re making around $125 per day.
Is It Easy to Sell on Etsy?
Selling on Etsy is relatively easy to get started, and the platform is user-friendly.
However, it can be tough to stand out from the crowd and make a consistent profit, especially if you’re selling low-priced items.
If you’re thinking about selling on Etsy, be sure to do your research and create unique, high-quality listings.
You’ll also need to be prepared to put in some time and effort into promoting your shop and marketing your products.
Not only will you need to be creative and product good products, but you’ll need to make sure you handle all the legal aspects of selling items. This will include things like choosing a bank account for your Etsy shop, creating legal policies, and other related tasks.
How To Make 6 Figures on Etsy
It is possible to make six figures on Etsy, but it isn’t easy.
If it was, every Etsy seller would be consistently making six figures per year.
There’s no one-size-fits-all answer to this question, as the amount of money you can make on Etsy will depend on a number of factors, from the types of products you’re selling, your pricing strategy, and your marketing efforts.
That being said, if you want to make six figures on Etsy, you’ll need to focus on selling high-priced items and attracting a steady stream of customers to your shop.
To hit the $100,000 mark in revenue you will need to sell at least $274 per day for 365 days.
Or you can set the goal for month sales of $8,334 per month.
Breaking down your revenue goals into smaller targets makes it easier. You can also likely plan for higher numbers in months like November and December when people are purchasing holiday gifts.
If you’re willing to put in the work, it is possible to make a significant income by selling on Etsy.
However, it’s important to keep in mind that success is not guaranteed. There’s no guarantee that you’ll make six figures in your first year of selling. If you keep working and improving your shop you could hit that goal in time.
If you’re thinking about selling on Etsy, there’s a good chance that you’ll be able to find success on the platform. However, it’s important to keep in mind that the amount of money you make will depend on a variety of factors, including the price of your products and the fees associated with each transaction.
Before you get started, be sure to do your research and understand how the platform works. This will help you set realistic expectations for your earnings and avoid any surprises down the road.
What Products Sell Best On Etsy?
If you want to make a lot of money on Etsy then you probably want to sell products that buyers love.
First, you’ll need to decide if you want to sell handmade items, vintage items, or both. If you choose to sell handmade items, you’ll need to create high quality and unique products. You’ll also be limited by your time and physical capacity.
You’ll also need to think about what types of products are popular on Etsy. Some popular categories include jewelry, clothing, home decor, and art. Selling something that is constantly trending can lead to many more sales.
Finally, you’ll need to consider the price of your products. In general, items that are priced between $20 and $50 tend to do well on Etsy. This price point is easy for buyers to impulse purchase and it’s also high enough to give you a decent profit margin on many products.
Product Ideas To Sell On Etsy
If you’re not sure what types of products to sell, take some time to browse the site and see what other sellers are offering. This will give you a good idea of what’s popular on Etsy and what types of products are selling well.
Personally I’ve always sold digital products on Etsy. It’s my favorite product because Etsy makes selling them very easy and passive! Not sure what digital products are or what to sell? Check out these lists for ideas:
Another way to find products to sell on Etsy is do keyword and niche research with a tool like Sale Samurai. You can look up products that are actually selling and determine if you should add those to your shop as well.
If you’re interested in selling on Etsy, the first step is to create a shop. We’ve got a full guide on how to start an Etsy shop but the process is very simple.
You can do this by going to Etsy.com and clicking “Sell on Etsy.”
From there, you’ll be prompted to select your shop language, country, and currency, and then you’ll need to choose a shop name.
Once you’ve done that, you’ll be able to start creating listings for your products. Be sure to take some time to fill out the listing details thoroughly and add high-quality photos.
You’ll also need to set up a payment method so that buyers can purchase your products. Once you’ve done all of that, you’ll be ready to start selling on Etsy!
When it comes to making money on Etsy, there’s no one-size-fits-all answer. There are sellers making $100 a year and sellers making $1,000,000 a year.
Instead, the amount of money you make will depend on a variety of factors. The good news is that you control those factors, from the types of products you’re selling to your pricing strategy to your marketing efforts.
If you want to make six figures on Etsy, you’ll need to focus on selling high-priced items and attracting a steady stream of customers to your shop.
However, if you’re willing to put in the work, it is possible to make a significant income by selling on Etsy!
Etsy Tips & Tutorials
Need a little help getting your Etsy shop up and making money each month? We’ve got ya covered!
Here are a few useful Etsy tutorials on Pennies Not Perfection:
If you’re thinking about starting an Etsy shop, you’ll want to know how much it costs. I often have Etsy newbies ask me things like how much does it cost to have an Etsy shop versus other e-commerce options.
In this article, we’ll discuss the different costs involved in running an Etsy shop, from the cost of having a shop to payment processing fees.
We’ll also provide tips for keeping your costs down, so you can start and run your Etsy shop on a budget. Read on to learn more about the cost of having an Etsy shop.
Etsy listings are created when you add a product to your Etsy shop. You must pay listing fees in order to list goods for sale on Etsy. You will be charged a listing fee for each individual listing you post.
A fixed cost of $0.20 USD is charged for each listing.
This fee will still apply whether or not the item you list sells. The fee is automatically added to your payment account when you publish an item.
Auto-Renew Sold Fees
Auto-renewed listings automatically repost listings that are purchased from your store and charges you the $0.20 USD listing fee again.
This is a great way to reduce the time required for manual product reposting. For digital product sellers it makes things even more passive.
When a listing is set up to renew automatically and is bought, you will be charged the regular $0.20 USD listing cost.
Multi-Quantity Listing Fees
You will additionally be charged the standard $0.20 USD listing fee for each subsequent item bought from the listing if you offer different versions of the same item for sale in a single listing and a consumer purchases more than one version. However, the extra fees won’t be applied until after a multi-quantity purchase.
Your payment account would show the first $0.20 USD listing charge plus an additional $0.20 USD for the additional item purchased, for instance, if you had more than one item in stock for a particular listing and a buyer bought two distinct varieties of that item.
Custom Listing Fees
When you wish to advertise a specific item for a private sale to a particular buyer, private listings can be helpful. The typical rate for private listing fees is $0.20 USD even if you’ve discussed the product off of Etsy.
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Etsy Transaction Fees
Beyond the listing fee just to have your product on Etsy, you will also have to pay fees whenever you make a sale. These transaction fees cover the price of using Etsy for your e-commerce platform.
Transaction fees are the fees that Etsy collects when someone buys something from your store. In contrast to listing fees, transaction fees only occur on listings that sell.
Right now transaction fees are 6.5% of the total order value.
Along with the shipping and gift-wrapping costs, this fee is added to the final item price. The costs will be listed separately on your payment account since Etsy keeps this 6.5%.
Your payment account will automatically be updated with the transaction charge amount.
Etsy Payment Processing Fees
Payment processing costs consist of a fixed rate plus a percentage of the item’s overall sale price.
Each nation has a different rate and percentage. The fees deducted from the final sale price of the item will include shipping costs and any relevant sales taxes.
For each transaction that makes use of Etsy Payments, there are fees for payment processing. These processing costs are added to your payment account and taken out before deposits. They are in addition to the transaction costs charged by Etsy.
If your customer lives in a state that requires sales tax, Etsy automatically charges sales tax to your customer. Legally you have to charge sales tax where applicable, but luckily Etsy makes this easy for shop owners.
Etsy determines the applicable state sales tax rate for the shipping address, bills the customer, and forwards the tax due to the appropriate state.
Since Etsy charges sales tax where applicable automatically, you do not need to count this as an extra fee for your business.
It is just something that you should be aware of when selling items since this is included on Etsy but would be something you must collect on your own website.
Etsy Shop Advertising Fees
In addition to the other fees, Etsy also has advertising programs that charges a fee when it leads to a sale for your shop. Etsy offers two different ways to advertise that will rack up advertising fees for your Etsy shop.
Etsy Ad Fees
The first option is the advertising program Etsy offers on their platform so they you can appear above other shops in search results.
You can purchase this paid advertising on Etsy through the Advertising Dashboard in Shop Manager.
With this advertising option you set a daily maximum budget and Etsy distributes your ads based on the bids. For more information on how this works you can read the om your current balance and reflected in your payment account. For more information, please see the Advertising & Marketing Policy on Etsy’s website.
Etsy Offsite Ad Fees
Etsy also operates an advertising program that shows ads on various social networks and search engines.
If these offsite ads show your listing, a buyer clicks it, and then purchases it, you pay an advertising fee.
The rates for offsite advertising fees varies based on your shop volume over the last year:
You pay 15% of the order amount as the standard fee
If you made less than $10,000 in sales in the last year you pay 15% on offsite ad orders
If you made more than $10,000 in sales in the last year you pay 12% on offsite orders
Yes, you have to pay 12-15% of the purchase to Etsy if they’ve advertised your item. Luckily small shops earning less than $10,000 can opt out of the offsite ads program until they hit $10,000 and then it is mandatory.
Calculating Your Etsy Fees
Those are the main fees you’ll have to deal with as a seller on Etsy. Unfortunately most new sellers are not aware of all the different fees.
Every week I see new sellers freak out over the amount they received from a sale after Etsy’s fees.
Etsy might have a lot of fees but they are very upfront about them. You should take some time to figure out all the fees required and how much it will cost you to run an Etsy shop.
You can use your own products and run they through Etsy fee calculators. Try a couple different Etsy cost calculators to make sure you are considering all fees and pricing your products appropriately.
You can enter the amount the customer pays and your costs to make the product. Then it automatically calculates the Etsy listing, transaction, and payment processing fees to give you the estimate profit.
This is something every seller needs to do on the products they sell on Etsy.
If you aren’t making a profit then you aren’t running a business.
I earn a commission if you make a purchase, at no additional cost to you.
Now let’s look at some of the other elements to consider as a seller looking at costs.
What is Etsy Payments?
With the help of Etsy Payments, you can offer your customers a variety of payment methods that allow them to pay in their own currency. All of it is deposited according to a timetable you designate into your bank account.
Customers have a wide range of alternatives through Etsy Payments, including PayPal, Apple Pay, and Etsy gift cards. Actual data shows that businesses with various payment alternatives generate 49% more revenue than those with only one.
No matter how customers pay, Etsy will deposit all sales into your bank account in your home currency. Daily, weekly, biweekly, or monthly payments are all possible. In addition, you can request further deposits whenever you like.
Etsy’s Seller Protection Policy applies to all transactions completed through Etsy Payments. To support and safeguard you, their payment experts and fraud-detection technologies are available round-the-clock.
Tips for Keeping Etsy Shop Costs Down
The amount Etsy takes per sale causes sticker shock for some sellers once they see the amount they’re left with. I’ve seen many people freak out in Facebook groups when they end up with much less than expected.
In order to keep your Etsy shop profitable, it is important to keep costs down in any way you can.
Fortunately, there are a few ways to reduce the amount you pay in expenses and Etsy fees.
Here are some ideas for keeping your Etsy fees low:
Lower Shipping Fees
You can reduce the amount you pay for shipping if you choose a less expensive courier and lower your shipping costs.
Even though the savings might not seem like much, they add up over time.
It’s also important to remember that Etsy takes their fees out of what the customer pays for shipping too. You need to make sure you cover your costs for shipping even after fees.
Reduce Shipping Countries
The reality is being a global shipper is expensive. Being picky about the nations you ship to can help you reduce the fees charged by Etsy as well as your delivery expenses, which in turn reduces the amount Etsy takes.
When shipping abroad as opposed to domestically, the Etsy Payments cost increases by 1% for Australia, Canada, and New Zealand. This is because Etsy makes more money when you have to charge more to ship an item.
Of course, one may contend that making a sale to a consumer in another nation and paying Etsy more money is preferable to not doing so. However, the more significant cut that Etsy takes might not be worthwhile for small businesses with modest profit margins.
Like most payment processors, the fees for Etsy Payments vary by country. Etsy deducts the complete sale price of the item, including shipping costs and any relevant sales tax or VAT, in order to cover payment processing costs.
Reduce The Amount of Items You Offer
Many Etsy business owners tend to offer a lot of products in order to reach more people. Some “Etsy gurus” tell people they won’t see any success until they have 100 listings for example.
However, just because you have the ability to create something doesn’t mean you should.
Having too many options might actually hurt sales because it could possibly decrease customer perception of your product’s value.
Furthermore, more listings will raise the Etsy fees without raising your take-home pay.
Naturally, you don’t want a simple store with just 1-2 listings. You need a range of options that customers can browse once they find your shop. However, you also don’t want to keep adding listings to your shop aimlessly and accruing Etsy listing costs without any guarantee that they will actually sell.
There will be some testing involved when you initially open a shop, and you’ll have listings that don’t sell. You gain a better understanding of what kinds of listings sell over time. You can decide which listing are more likely to be ignored as you make transactions and gather statistics.
You’ll limit the number of unneeded Etsy fees you pay when you figure out which items are your bestsellers and just include those that are essential.
Do Not Use Auto-Renew
You might wish to keep auto-renew enabled for some listings, such as bestsellers. But you should be picky about which listings earn a place in your shop if you want to lower your Etsy fees.
If an item hasn’t sold in 4 months, is it worth spending $0.20 over and over in hopes that it will?
Bundle listings are a great way to increase your average order amount and also save on fees. It’s one of the best things digital product sellers can do.
If your customers commonly purchase multiples of the same type of item, you can create bundle listings for the most popular items and quantities.
For instance, if your clients frequently purchase 3 candles at once, but you have a range of scents available, you might want to make a listing for a 3 candle pack and list the various scent combinations in the variation.
Again, this helps you spend less money on listing costs. These strategies won’t result in appreciable cost reductions for every purchase, but they might mount up over the course of a year.
Hopefully this look at the fees and related expenses has helped you get a better idea of how much it costs to have an Etsy shop.
There are several ways that you can reduce the amount of money you pay in fees to Etsy.
While some methods, like reducing the number of items you offer for sale, may not be ideal, others, like reducing shipping countries or using auto-renew sparingly, can help to keep your costs down so that you can run your Etsy shop on a budget.
Etsy is a great platform for selling handmade goods and digital products. However, it is important to know the costs associated with running a shop. This allows you to make informed decisions about how to run your business.
Etsy Tips & Tutorials
Etsy was a life changing side hustle for me. Selling digital products on Etsy allowed me to quit my job and grow a business to support my family. That is why I love sharing what I’ve learned as an Etsy seller.
Here are a few useful Etsy tutorials on Pennies Not Perfection:
Anyone with a creative flair can create digital downloads to sell on Etsy. In this article, you’ll learn how to make digital products to sell on Etsy and how to create digital downloads on Canva.
You’ll also learn about the best file types to use for Etsy digital downloads and how to copyright your work. Finally, you’ll find out how much you can make selling digital downloads on Etsy.
Basically, everything you need to know about how to make digital downloads for Etsy.
What is a Digital Download?
A digital download is a file that can be downloaded and used digitally.
This could be an image, audio clip, or even a piece of software.
For example, Etsy sellers often create digital downloads of their artwork or photography to sell to buyers.
I personally have an Etsy shop that sells printables. These digital downloads continually earn me a couple hundred dollars every month.
Etsy Digital Download File Types
These are the common digital file types supported by Etsy:
You can make and sell digital items in any of these file types.
What is the Best File Type for Etsy Digital Downloads?
The best file type for Etsy digital downloads depends on the product you are selling.
For images, JPG is common. This file type is small enough to be downloaded quickly but still maintains a high-quality image. However, if you are selling clip art you may need to use PNG or for SVGs you will obviously need the SVG file.
Many sellers of art use multiple file types and let their customer decide which they need.
For other files, PDF is the standard. This file type works best for things like printables and e-books.
Creating Digital Downloads for Etsy
To create digital downloads for Etsy, you’ll need to sign up for an Etsy account. Once you’ve created an account, you can start selling your digital products.
When selling a digital product on Etsy, you can choose to sell your item as “Instant Download” or Made to Order.”
If you offer a product for instant download, that means when you create the listing, you upload the file, and when a consumer makes a purchase, they instantly receive it.
When you sell a product as “Made to Order,” the customer will receive an email confirming the order but won’t receive the product immediately. However, as you work on the customization, the order will appear as an open order on your Orders & Shipping page so that you can keep track of it.
For completely “passive” sales you will want to create instant download type products. Without the need to customize products for customers you will allow Etsy to fully handle the sale and delivery of product.
Making Digital Downloads
All of this information sounds good, but sometimes you need to see it in action.
How do you actually create the products? What software do you use? How do you find or create the content inside the products?
The following videos walk through creating a couple different kinds of digital products.
After watching these tutorials you can create your own products to sell on Etsy by using variations.
Cheap or Affordable Software
If you want to create digital prints to sell on Etsy, you probably will use Canva.
Canva is a free online design platform that’s easy to use and doesn’t require any design experience.
With Canva, you can create professional-looking designs for your digital products. You can also use Canva to make digital downloads for other sites like Zazzle and Society6.
Canva has a wide range of elements and useful design functions you can use when you start from scratch and create your own design. Once you’re happy with your design, you can download it as a number of different file types like PDF, JPG, PNG, or more.
The great thing about Canva is that you can use it for other design functions too, from creating social media graphics to making money in other ways too!
If you’re looking for other affordable software options for creating digital downloads, you can also try GIMP or Inkscape.
Pricing Your Digital Downloads
When pricing your digital downloads, you’ll need to consider the cost of your software, time spent creating the files, Etsy seller fees and any additional fees.
It also helps to price your digital products based on what similar items sell for on Etsy.
To find out what other sellers are charging for digital downloads, search for items similar to yours and see what the average price is. You can also use an Etsy pricing calculator to help you determine a fair price for your product.
Let’s look at some of the more common Etsy digital downloads in depth with tips on how to create the best possible product.
If you want to sell digital prints on Etsy, you’ll need to create high-quality JPG or PNG files of your artwork. Once your files are ready, you can upload them to your Etsy shop and start selling.
To ensure your prints look their best, it’s important to use high-resolution images. You can increase the resolution of an image by using editing software like Photoshop or Lightroom.
When creating digital prints, you’ll also need to decide on the size and orientation of your artwork. Most art prints are either horizontal or vertical, but you can also offer square or panoramic prints.
Once you’ve decided on the size and orientation of your print, you may need to create a border around the image. This is called a bleed. A bleed is an extra 1/8 inch of space around the edge of your print that allows for slight variations in trimming.
If you don’t include a bleed, your prints may have white edges if they’re trimmed even slightly off-center. To avoid this, make sure to add a bleed when creating digital prints for Etsy.
Digital Clip Art
Digital clip art is a popular type of digital product that can be used for various purposes. For example, clip art can be used to create invitations, logos, website graphics, and much more.
When creating digital clip art, it’s important to use high-quality images and graphics. Once you have your clip art files ready, you can upload them to your Etsy shop and start selling.
SVGs or Cut Files
SVGs or cut files are digital files that can be used with cutting machines like the Cricut or Silhouette. These files can be used to create custom products like t-shirts, mugs, and more.
If you want to sell SVGs on Etsy, you’ll need to create high-quality vector files. You can use free software like Inkscape or Illustrator to create your SVGs.
Planner printables are a popular type of digital product that can be used to organize and decorate planners. These files can be used to create custom pages for any kind of planner.
High-quality photos and graphics should be used while making planner printables. Once your files are prepared, you can post them to your Etsy store and begin taking orders.
Checklists, Calendars, and Worksheets
Another popular type of digital product is checklists, calendars, and worksheets. These files can be used for various purposes like keeping track of goals, staying organized, etc.
PDFs are the best file types for checklists, calendars, and worksheets. This will ensure that your customers can easily print and use your files.
Spreadsheets and Templates
You can also sell spreadsheets and templates on Etsy. Spreadsheets are digital files that can be used to track data, create budgets, and more.
You’ll need to create high-quality Excel or Google Sheets files to sell spreadsheets on Etsy. These files should be well-designed and easy to use.
Another type of digital product you can sell on Etsy is templates. Templates can be used for various purposes like creating invitations, marketing materials, and more. When creating templates, it’s important to use high-quality images and graphics.
If you want to sell eBooks on Etsy, you’ll need to create high-quality PDF files. You can use free software like Adobe InDesign or Microsoft Word to create your eBook. You may also want to use an editor to ensure your work is error-free.
Once your eBook is complete, you can upload it to your Etsy shop and start selling. Be sure to include a description of your book and what customers can expect to learn from it.
Digital Download FAQs
Got a question about selling digital products on Etsy? Here we answer some of the common ones we are asked on our content!
Do Digital Downloads Sell Well on Etsy?
Digital downloads are a popular type of product on Etsy and can be very profitable.
However, it’s essential to create high-quality products that will appeal to buyers. Be sure to use quality images and graphics, and offer a variety of file types (such as PDFs, JPEGs, and PNGs).
It’s also important to make sure you are creating products with popular appeal. Are other shops making sales with similar products? Is it trendy right now? Do some research before creating your products.
How Much Can You Make With Digital Downloads on Etsy?
The amount of money you make from selling digital downloads on Etsy will depend on the price you charge for your products multiplied by the sales you make.
If you sell a lot of digital downloads, you can make a decent income from your sales.
Consider offering bundles or discounts on multiple digital download purchases to maximize your earnings. You can also run promotions and offer coupon codes for your Etsy shop to encourage buyers to purchase your products.
How Can I Get More Sales?
Obviously more sales of your digital products lead to more income. Everyone wants more sales!
There are many ways to increase your sales. You can improve your Etsy SEO, grow a social media following, have influencers promote your shop, and more.
If you need some ideas on increasing sales, check out these articles:
Do you need to know how to increase sales on Etsy?
Etsy can be an incredible side hustle or even a full time business. It’s got unlimited potential with millions of customers just waiting to buy from your shop. Established shops can have hundreds of thousands or millions of sales.
Yet many new Etsy sellers struggle to get any sales at all. What can these sellers do to take advantage of the amazing marketplace? In this Etsy guide we will look at various tips for how to get sales on Etsy.
I earn a commission if you make a purchase, at no additional cost to you.
How To Increase Sales On Etsy
Maybe you are one of those struggling sellers. You’ve set up your Etsy shop, added new listings, told your friends, but you’ve heard crickets.
I’ve found this is the more common Etsy experience instead of the quick success stories. Most new sellers are not flooded with orders. Even established Etsy shops can struggle with low sales and how to increase Etsy sales.
Don’t worry though – there are ways to turn your shop around and get more Etsy sales!
After getting thousands of sales in my public facing Etsy shop and helping many other sellers I’m happy to share some tips and tricks on how to get sales on Etsy.
These tips will cover a variety of situations:
if you are just thinking of a shop but want to make sure you get sales from the start
when you’ve got zero sales and need to make your first sale on Etsy
if you’ve been selling for a while but hit a dip and need to increase Etsy sales
No matter where you are on your Etsy shop journey you’ll be able to walk away with some useful and actionable tips to implement. You’ll never again have to wonder how to increase sales on Etsy.
Here’s a list of some of the ways you can increase sales on Etsy:
Use Etsy SEO strategies
Create a memorable brand around your Etsy shop
Drive traffic to Etsy from Pinterest
Promote your Etsy store on social media
Pay for more visitors with Etsy Ads
Get reviews from customers
Create a blog in your Etsy niche
Refresh your Etsy product listings
Use beautiful pictures
Create videos for your products
Reward your loyal customers
Run sales on your Etsy products
Create an email list to sell products to
Create searchable videos for YouTube
Pay influencers to promote your products
Cross link and upsell your products
Focus on your target audience
Research Etsy top sellers
Provide amazing customer service
Now let’s dive deeper into each method of getting sales on Etsy.
Use Etsy SEO Strategies
Etsy SEO is one of the most important tools you have to increase sales on Etsy.
SEO stands for search engine optimization. This is incredibly important for your shop since Etsy relies heavily on the search function to connect customers with products.
Etsy SEO is the process of making sure the keywords and phrases used in your product listing match what people are searching for on Etsy. When you do this correctly you get a lot of buyers arriving in your shop just from what they type into the Etsy search bar.
To use Etsy SEO in the best way possible you want to use accurate, descriptive keywords in your listing that people are actually searching for on Etsy.
How do you do this? Finding the right keywords requires you do keyword research. This helps you understand how many people are typing in certain words per month into the search bar. This process is done through using an Etsy keyword research tool like Sale Samurai.
With Sale Samurai you can research different keywords and find out how many people are using that keyword. This is one of the best keyword research tools I’ve found for Etsy. It’s affordable, easy to use, and gives you all the data necessary to make sure you create SEO optimized Etsy listings.
I earn a commission if you make a purchase, at no additional cost to you.
For a 20% discount on Sale Samurai use my code penniesnotperfection.
You can use other Etsy keyword tools as well. A quick and dirty method is to just type in related keywords to the Etsy search bar and see what auto populates. If it shows up in the automated suggestions then you know people are searching for it on Etsy. You won’t know many details but this a quick way to rule out or add new keywords too.
Branding is critical for most businesses but many Etsy shops skip over this process in favor of other quick wins.
Creating a strong brand for your Etsy business will help you increase sales on Etsy. The process might feel slower at first but pays off in the long run.
This happens because it makes you look more professional and trustworthy and it also helps generate repeat buyers who remember you.
Building a brand on Etsy is difficult. Many shoppers don’t take time to look at individual shops and they only remember they bought something “on Etsy.” This can make it hard to stand out in a customer’s memory but it also makes the need for branding even stronger.
Creating a recognizable and trustworthy brand makes visitors more likely to convert into sales.
Pinterest is incredibly powerful when it comes to Etsy sales. In fact, it can send thousands of potential buyers to your shop every single day.
Pinterest is one of the best social media platforms to get sales on Etsy. This is because pins can generate traffic for longer periods than most other social media sites and many use Pinterest for purchase planning.
When you create pins linking to your Etsy products those pins can be shared over and over as they are pinned to people’s boards. Since Pinterest is also a search engine with an algorithm you can also be found by search. The audience you reach on Pinterest is likely an entirely different audience than you are reaching on Etsy via search.
On Pinterest you can also link your business account directly to your Etsy store. This will give your listings some authority and make it easier to share on your account.
When creating pins promoting products make sure you include as much detail as possible: eye-catching photos, detailed descriptions, price, and anything that might encourage someone to click through.
Promote Your Shop On Social Media
Increasing your sales on Etsy can be done well by using social media promotion.
There are many different social media platforms now and each one has a large unique audience. Creating content for your products showcasing them or showing them in use is a great way to promote them on Instagram, Facebook, or TikTok.
These social sites all have hashtags and communities dedicated to promoting small business and Etsy shops on all social media sites. Many users love to see small shop owners succeed.
In the past year or two many Etsy sellers have blown up by sharing videos of their products or packaging on TikTok. Customers love to see videos showcasing behind the scenes shots, order packaging,
Social media promotion can help you get sales on Etsy because it more closely connects you to customers. Instead of just being another listing on Etsy you are someone customers can relate to and connect with. These relationships can help because people want to see you succeed.
Pay For Etsy Ads
Etsy has an internal advertising system that allows you to pay to promote your products.
Lots of new sellers throw shade at Etsy ads because they don’t understand how they work or the power behind them. But when they are done effectively? Etsy ads can print money for your shop.
Etsy ads can boost your sales but it is important to take time to understand how they work and how to best use them.
Not sure how it works? Etsy ads are purchased in an auction system meaning there is not a set amount paid for each listing promotion. When you when a bid with your ad dollars Etsy shows your listing above all others in the Etsy search results. This gives you the first and best impression with a buyer and can lead to more sales. You pay for the ad when someone clicks on your listing photo and visits your shop.
However, when you are using Etsy ads you are also competing with other advertisers and all of the listings showing up via Etsy SEO. There is no guarantee you’ll get the attention of a buyer if your listing photos and title are not on point.
Crafting an Etsy ad strategy can be a great higher-level strategy. When you have a working ad strategy you know that you can pay $1 in ads to generate $3 in revenue. This allows you to confidently increase your budget until you max it out.
If you are new to Etsy ads then you should start small. It’s ok to dip a toe in and start slow. Set a small budget and work with a few listings to better understand how to use Etsy ads to get more sales.
Get Customer Reviews
Getting customer reviews can be difficult but it’s a great way to increase sales. Potential buyers trust shops that have multiple positive reviews over a new shop with no reviews.
The more reviews you generate for your Etsy shop the more likely your store will be featured in search results. It also increases the odds that a potential buyer will click on your listing.
Asking customers for reviews can help improve your shop overall. To say thank you for the review you can entice customers with a discount on future purchases when they leave a review.
Blogging is a ton of work just like running an Etsy shop. If you enjoy writing it can be an effect way to generate more traffic and sales.
Creating a blog around the niche you sell can generate additional traffic but also authority too. By blogging you will demonstrate superior knowledge and expertise with whatever product type you are selling.
You can also use a blog to share more of the stories behind your particular shop. You could share the details behind products, how they are made, where you source materials from, or the special meaning behind items. A blog gives you a chance to share more details and stories that won’t fit into your listing descriptions.
It also gives you yet another chance to reach more visitors beyond Etsy and bring them to your shop.
Running a blog can feel overwhelming but it is actually very easy to get started. You can sign up and create a blog in under 15 minutes.
Refresh Your Etsy Listings
Your product description space is very important and often neglected by Etsy sellers. I see many shops asking why they don’t have sales but they have products with very little in the product descriptions.
With the product description you can craft a store that resonates with buyers and helps sell your product. This can be difficult but you will benefit greatly by learning how to improve your copywriting.
Product descriptions that tap into what buyers actually need is how to increase your conversions and get more sales.
Learning how to write a good product description that is both descriptive and unique will help you get more sales.
And Etsy now includes the product description in their SEO factors. This makes the product description even more important! It contributes to user experience, satisfaction and SEO.
You’ll want to make sure your listings are built around descriptive keywords that people are actually searching for daily. If you describe something with a name you made up then no one will ever be able to find it. You have to describe it with words people use to search.
An easy way to find keywords people are searching without special software is to just start typing in the Etsy search bar. It will auto-populate ideas that are keywords people are using to search. Copy these phrases and use them in your listing title, description, and tags.
Look at your favorite websites and see how they describe their products. Good listings will include descriptive items like size, dimensions, etc., and they will also have a bit of copy that make you aspire to own the item. This is the kind of product descriptions you need to be aiming for with your products.
Use Beautiful Product Photos
Etsy is a very visual platform. Your main listing photo is competing against others for customers. Your additional listing photos are helping close the sale.
Photos are incredibly important!
This means you need take better photos to increase your Etsy sales.
Your customers can’t physically touch your items so your listing photos are the best information they have. Descriptions are helpful but nothing beats a beautiful product photos. You need to make sure your photos show your products in the best way possible.
Customers should be able to see:
what the product looks like from multiple angles
the colors of the product
the size in comparison to another item
the product in use if possible
Photos should be all of the following:
well lit with good lighting
focused on the product without busy backgrounds
They need to serve as marketing to get customers to click on your listing and they also need to be descriptive so customers understand the product and don’t feel tricked after buying it.
You should use up all the slots for photos so your customers have as many good photos of your products as possible.
Create Videos For Your Products
What’s even better than product photos? Videos!
Videos are a great way to give your customers an incredibly realistic idea of the product in use. They can and do sell products. (As a video creator I promise this is true!)
When you add short videos to your product listings it can drastically increase sales.
You will get higher conversions from visitors that see your product listings. You’ll also get more visitors because Etsy has said they prioritize listings with videos. They like to share products with the best customer experience and videos help with this.
Videos for your products should be:
5 – 15 seconds long
no audio (if included it is removed when uploaded to the listing)
at least 1080px in resolution
100 mb maximum file size
video format options: MP4, MOV, FLV, AAC, AVI, 3GP, MPEG
one video per listing
If you want to increase your Etsy sales then you should try adding videos to your product listings.
Reward Loyal Customers
Customer loyalty can be a strong way to increase sales on Etsy.
Many shoppers that buy on Etsy buy again and again. When you treat those customers well you are likely to capture their future sales instead of losing them to a competitor.
What are some ways to reward your customers? Try these:
give them a discount on future sales
provide freebies in their order
offer ways to stay in touch after the sale
Whichever way you decide to reward loyal customers, you can be sure that it will pay off in the end with more sales!
Run Sales For Your Products
Running Etsy sales and creating discount codes is a great way to get more sales on Etsy.
With the built in Etsy marketing tools you can do a lot of different sales:
run a sale offering a percentage off the whole store
create a coupon code you give users on a certain platform
send a coupon code to people who favorite your items
give a discount code as a thank you after purchases
And more! There are many ways to do automated sales or create manual sales every month.
You can often get more sales from running a sale or giving a coupon even if you haven’t lost anything in profits. You should always adjust prices to make sure any sales you run still leave you with enough profit.
Depending on your margins you can set this up for any amount to try and encourage the buyer to finish checking out.
These coupons can be very effective to get sales but make sure you are still making your desired profit per sale.
Create An Email List Of Customers
Creating an email list of customers is a great way to create additional sales over time. Keeping in touch with customers allows you to build relationships and earn more sales.
This can be tricky on Etsy since you can’t just take customer emails and add them to your list.
Before you add customers to your email list you have to get the buyer’s consent to add them to the list and message them. There are local marketing laws that you have to comply with as someone sending emails and selling products!
Once you have customers on your email list you are able to reach out and make sales without relying totally on Etsy. This is the best way to build a business that earns sales on and OFF Etsy.
Need a place to create your email list? I use and recommend ConvertKit!
Not sure you want to create your own content to make sales? Then pay an influencer to do it for you!
You can find and pay influencers to promote your Etsy products. Like any business you can tap into the hugely successful influencer marketing world.
You can find related influences on any of these platforms:
There are lots of ways to find people that can reach the audience you want. Once you’ve nailed down your target audience and know who will buy your product then you can find influencers already reaching that audience.
You can also try sending products for free and hoping for an unboxing and promotional video but this is often less effective than reaching out to sponsor content. Free promotional items are often ignored and if you want to utilize this option successfully you should be prepared to pay just like paying for Etsy ads.
Cross Link & Upsell Your Products
Once you have a customer buying 1 product, an easy way to increase your sales is to get that customer to buy more products.
You can do this by cross-linking and upselling your products on etsy.
To cross link products you can do this in the description of products where you add the links to related or complimentary products and bundles. Etsy also does this for you since they show your related product listings on the page as well.
There are also ways to encourage upsells for additional sales. Creating a sale where you offer 20% off 2 or more items or 25% off 3 or more items allows you to upsell products.
Many customers will add more products to their cart to get the discount. If they haven’t, Etsy will prompt the customer during checkout to add more to get the discount. this is a huge benefit and great way to upsell. In fact, this is one of my favorite strategies for digital product sellers on Etsy.
Focus On Your Target Audience
Another way to increase your sales on Etsy is to really focus in on your target audience.
You can have a shop with thousands of unrelated products where you hope SEO works in your favor. This isn’t the best strategy though. Instead you want to nail down your target audience and focus in on that niche.
Focus in on what your target audience needs:
What does your audience really need?
What products would they want to buy together?
Who are they already purchasing from online?
Then you focus in on where your target audience is online:
Where do they hangout online?
Where do they research purchases?
How to they figure out what to buy?
Who do they listen to for advice in their niche?
When you go really deep into a niche and specific target audience you are going to make more sales. This is because understanding your audience allows you to create better products and sell them more easily.
Research Top Selling Etsy Shops
One way to get more sales is to study what the people getting sales do. What are the top Etsy sellers doing? What are the shops with tens of thousands or hundreds of thousands of sales doing?
While it’s great to learn from online educators, it’s even better to learn from the people actually succeeding.
Find a popular shop with lots of sales that is similar to you or in a niche that you can learn from.
Look at what they are doing with their shop. Do they have lots of listings? Do they use certain keyword phrases for SEO in their listings? Are their listing photos bright and eye-catching?
Make a list of all the things you see successful best-selling Etsy shops doing. Use this list to compare with your shop and find the areas where you are doing the wrong things. Don’t copy the other shop but use it as a benchmark to improve.
Provide Amazing Customer Service
If you want to make more sales on Etsy then you need to provide amazing customer service.
Nothing else matters if the customers you do have hate the experience and rate you poorly.
Etsy has focused again and again on making sure customers are happy and well taken care of on the site. They emphasize excellent customer service from the beginning to the end of the sales experience.
Here are some ways to provide great customer service:
respond to messages quickly (within 24 hours)
communicate with buyers professionally and kindly
make sure listings are clear, specific, and descriptive
set reasonable timelines and expectations on delivery
resolve customer service issues quickly and fairly
build relationships with customers on Etsy and off
These are a few ways you can improve your Etsy customer service and make more sales.
Keep Improving Your Etsy Shop
Too often I see Etsy sellers start and quit discouraged within a month because they haven’t achieved success quickly.
This is a mistake! For most Etsy sellers you need to put in more work and improve your shop through multiple methods over a longer period in order to succeed.
To increase your sales on Etsy you need to keep improving your Etsy shop. You’ll never stop truly because even the best shops continue to evolve and improve over time.
Keep the mindset of always improving your Etsy shop and you’ll get continue to grow and get more sales!
More Etsy Tips & Tutorials
Here are a few useful Etsy tutorials on Pennies Not Perfection:
There are many Etsy SEO tools to choose from and they all claim the best features at the lowest price. You know that your shop needs Etsy SEO to succeed, but which Etsy SEO tools should you use?
It’s easy to waste lots of time researching and trying all of these SEO tools.
In this guide we go over the top Etsy SEO tools and look at:
pros and cons
These Etsy SEO tools are the ones that will most likely help you improve SEO for your Etsy shop.
(Not even sure what SEO on Etsy means? Check out this Etsy SEO explained post to learn more.)
How To Pick An Etsy SEO Tool
All of the SEO tools for Etsy on this page are excellent and can help you improve your shop. So how do you pick just one?
Not every Etsy seller operates the same way so ultimately you’ll want to just pick one and try it out.
The best tool is the one that you will actually use consistently!
Pick one of the Etsy SEO tools on this page and sign up. Use it for a while and see if you like the workflow to improve your shop’s SEO. After a little bit of time you will be able to tell if you like the actual tool from the look of it to the information it gives you.
Turns out you didn’t like that first SEO tool?
Not every seller wants or needs the same thing which is why there are a variety of tools to help.
As a business owner it will be up to you to find the right one for your business needs. All of the SEO tools on this page are ones I’ve looked at and sellers have proven effective. You can’t go wrong with any of these!
The Top Etsy SEO Tools
In this section we will look at each SEO tool and break down reasons why it might be the right option for you.
Remember, these are the **TOP** tools for SEO on Etsy not the only ones. There are many others and I get emails from new businesses all the time wanting to be included. I keep this list tight to companies that I know have helped others and will likely be around in the next few years. Unknown tools can be amazing and I test out a lot of them but this list is full of proven tools that can help you succeed!
Now let’s look at the best SEO tools for Etsy and see how the features and prices differ.
Sale Samurai is a newer SEO tool but it’s actually the one I personally have used the most.
This SEO tool was created by e-commerce veterans who previously automated Amazon ads for large sellers and have huge insight into AI, analytics, and how to use data to make big moves.
Sale Samurai comes in at a lower price point and provides all the analytics, keyword data, and comparison tools you need to scale your Etsy shop. They focus on long-tail keywords and the AI driven tools provide robust information you can implement immediately.
Another thing Sale Samurai does is help scale print-on-demand products. If you want to sell digital products that create passive income then this tool is perfect. You can integrate directly with multiple print-on-demand partners to put your designs directly on hundreds of products.
eRank tends to make it on all the top lists for Etsy SEO tools because it has the most affordable options. In fact, it’s one of the only ones with a free plan!
eRank packs in a lot of features you can access for free. Many new sellers start with eRank and migrate to other SEO tools if they end up not liking the busy interface. It can be hard to navigate and overwhelming to use at first but you can’t beat the price to start!
For any Etsy sellers just starting our eRank is an SEO tool worth trying. You can always upgrade to another plan or try another tool as your income grows.
Keysearch is powerful SEO tools that provides information in a simple way that allows you to make good choices quickly. While it is not marketed as an Etsy only tool, I’ve found using a larger SEO tool is very helpful for advanced sellers.
You can run searches quickly and each search provides estimated volume, competition, and suggested additional keywords ideas. Since Etsy SEO now includes listing descriptions I like to use the data from Keysearch because I know it will improve my Etsy listing on Etsy and other websites and search engines.
The platform also includes additional SEO tools. You can analyze competitors and track keywords you’ve researched so you can continue to try new things with your SEO.
Keysearch is actually my preferred keyword research tool because I use it for everything: blog SEO, YouTube SEO and Etsy SEO. I use the keyword information to make content for all of these platforms! If you are using these other platforms to promote your products then you should likely use an SEO tool that helps with them all.
There are some of the best Etsy SEO tools! They’ve all helped sellers I know grow their shops via SEO.
Each of these tools has their own unique spin on using the data to improve SEO on Etsy. Many of the features overlap and some tools have tools special to just their platform. You’ll need to examine your shop to see which features fit best with your situation.
If you are desperate to get started then you likely should start with the free eRank plan. You can make some changes, try some new keywords and tags, and get more comfortable with using any SEO tool at all. Starting with a FREE tool is often the best plan before you invest with money and time.
How Much Do Etsy SEO Tools Cost?
We looked at the pricing of each SEO tool above but let’s do a little comparison.
Creating an abandoned cart coupon on Etsy is simple and can help you recover sales for your shop. It’s an easy automated process that can run for your shop in the background to help increase your sales.
Here is how to create an abandoned cart coupon on Etsy:
To set up an Etsy abandoned cart campaign, follow these steps:
Review on the next page then click Launch campaign black button
Your abandoned cart discount will start running and be sent to relevant customers from this point as long as the campaign is active.
What is an abandoned cart coupon on Etsy?
The abandoned cart coupon campaign on Etsy is a message you send to potential customers who started the check-out process on your shop but did not finish.
When products are placed in a shopping cart online but not purchased the card is considered “abandoned” by the customer.The abandoned cart coupon campaign sends an email to these potential customers. Shoppers may then click through to return to your store and complete their purchase at a discount.
Trying to recapture these customers is a vital part of increasing your shop’s conversions to sales.
Sending a discount code to these abandoned cart customers can help you recover those sales.
Etsy Abandoned Cart Coupon FAQ
The abandoned cart coupon is an often ignored tool so below we are answering some common questions about this tool.
How long will my targeted offer last?
An abandoned cart campaign will run until you decide to stop it. To stop your campaign you can do so by choosing Details under the specific targeted offer on your Sales and discounts page.
Why didn’t someone receive my discount code?
Etsy sends out the abandoned cart discount code as much as possible, but not all shoppers will receive it.
Some Etsy shoppers have opted out of receiving this type of discount and it will not be sent to them. You do not have any control over this since Etsy runs all of this.
What is an average abandoned cart rate?
This topic has been widely studied and those studies place abandonment as high as 80% AND as low as 55%. The averages you will find from most sources places it around 75&-77%
That means 3/4 of shoppers on average will choose to leave instead of making a purchase.
That is why creating an abandoned cart campaign is so helpful.
More Etsy Tips & Tutorials
Here are a few useful Etsy tutorials on Pennies Not Perfection:
Did you purchase a product on Etsy and want to leave a review? This tutorial will show you how to leave a review on Etsy to share your experience with the seller and other customers.
How To Leave A Review On Etsy
After you purchase a product Etsy gives you multiple chances to write a review and they remind you to leave a review for your purchase in multiple locations. This quick tutorial on how to write a review on Etsy shows you how to locate and leave a review for your Etsy purchases!
Find the item you want to review in your list of purchases
Next to Review this item select the star rating you want to give in your review
Fill in the description for your review – there is a five word minimum for your review on Etsy.com but no word minimum on the Etsy app
You may also upload a photo to accompany your review but this is optional
Top finish leaving your review, click Post Your Review on Etsy.com or click Submit on the Etsy app
That is all you need to do in order to leave a review on Etsy!
If you purchased multiple items from the same shop, you can leave a review for each item that you purchase. Every item can be reviewed individually.
What Etsy Items Can Be Reviewed?
When you purchase an item eligible for review you will see “Review this item” next to your order in Purchase and reviews. If you don’t see this next to an item then it is not eligible for review.
Here are some reasons you might not be able to leave a review in your account:
You purchased as a guest and have to go through a different process to leave a review.
The order is older than the 100 day review window and can not be reviewed any longer.
The item was purchased in person through Square instead of on Etsy.com.
There is an open case on the order. You can’t review an item until the case is closed.
If any of these occur then you won’t be able to review an item on Etsy.
How To Leave A Review On Etsy As A Guest
What do you do if you purchased an item on Etsy as a guest? How do you leave a review as a guest? This is a common question especially when something goes wrong with your first Etsy order.
Etsy only allows you to leave reviews with an Etsy account, but you can claim an order you made as a guest on a newly created Etsy account. This allows you to leave reviews for products you purchased as a guest.
NOTE: The account you link your guest order to must have the same email address that you used for your guest order. Your order is automatically connected to your Etsy account.
Once you’ve claimed an order you made as a guest you can then leave a review using the instructions above
Etsy’s Five Star Review System
When leaving reviews on Etsy you can select 1 to 5 stars for a product. One star is the lowest and five is the highest review in Etsy’s five star review system.
Choosing a star for your review is very helpful to let people know at a glance what your experience was.
Leaving a more detailed written review will provide additional context and meaning to your review. More detailed reviews can be helpful to other shoppers especially with products that are difficult to evaluate online only.
For anyone using the Buy on Etsy app for iOS you can also give a five star rating for additional features:
Seller Customer service
These additional ratings don’t appear publicly but appear to be something Etsy is testing out with small segments.
Your five star rating review for a product will appear on the product listing along with your profile information.
Why Review Products On Etsy
Etsy LOVES reviews on products so writing a review is highly encouraged.
Etsy operates with a five-star rating system for products. The sum of reviews for a product are averaged to get the overall rating for the product.
This rating out of five stars helps other buyers decide whether or not to purchase an item.
Reviews also help out sellers. If you’ve had an amazing experience purchasing a product on Etsy then leaving a review is a great way to thank the seller and help out their shop. The more positive reviews a seller accumulates the more likely they are to continue making sales.
Fill in a temporary vacation mode shop announcement and Message auto-reply
This is all you need to do to turn on vacation mode!
However, using vacation mode for your Etsy shop is a hotly debated strategy among Etsy sellers. Using it should be strategic and you should make to use it in a way that does not hurt your shop.
What Happens On Etsy Shop Vacation Mode?
So what actually happens to your Etsy shop when you put in on vacation mode?
It’s slightly more complicated than just turning off your shop. Here are the things that will change for your shop once it is on vacation mode:
Your Etsy shop on Vacation Mode:
An announcement notice will appear at the top of your shop page saying that you’re taking a short break. The Add to cart button will be grayed out so customers can not add anything to purchase.
Your shop will still appear if someone searches for your exact shop name. Your shop will not show up in search as an auto-suggestion or for any other search based shopping tools.
Your items also won’t appear in Search. Vacation mode essentially removes all traces of you from the search algorithm while it is on.
People signed in to Etsy who visit your shop can sign up to be notified by email of your return when you take your shop off of vacation mode.
Your backend/admin section still works and you have access to your orders, cases, and messages.
You can still work on current and past orders. This means you can still issue refunds, cancel orders, and print Etsy shipping labels. You can’t take new orders but you still need to fulfill outstanding orders and provide customer service and deal with open cases.
Your Etsy shop listings on Vacation Mode:
During vacation mode you can make edits to current listings. This works just the same way as it does when your shop is not on vacation.
You can also list new items and save them as drafts. You can’t publish new listings but you can use vacation mode to get the listings ready for your return. You will not be charged any listing fees until the listing is actually published after you return from vacation mode.
Per Etsy’s website, “If you have auto-renew turned on for listings in your shop, these listings set to auto-renew will continue to be charged a renewal fee when they expire.”
Additional Etsy features on Vacation Mode:
Vacation Mode does not impact Etsy Plus subscription billing. Your subscription fees will continue during vacation mode unless you cancel your Etsy plus subscription.
Star Seller eligibility is determined regardless of vacation mode. They review the last 3 months of your shop’s performance on Etsy. If you come back from vacation and you reach the Star Seller criteria for the current review period, then you’ll be eligible for a Star Seller badge.
Those are the most important things that are affected in your shop when you turn on vacation mode.
It’s important to understand what will be affected and how these changes will impact what you do during the time you have vacation mode turned on.
Etsy Vacation Mode Message Examples
If you are going to put your Etsy shop on Vacation Mode for the first time you might not know how to handle your away message or dealing with customers during this time.
Your Vacation Mode message should accomplish a few things:
make it clear why you are on vacation
give dates when your vacation will begin and end
be authentic and natural but also professional
free of any promises for customers
You want to be clear, firm, and professional.
Here are some Etsy vacation mode message examples:
Thank you for visiting my Etsy shop (name of your shop). I’m currently taking a short break so I can work on creating all of your beautiful items. During this time I will not be accepting new orders but I will be answering conversations and will get back to you as soon as I can.
I expect to be back from this break the first week of May.
Welcome to my Etsy shop (name of your shop)! I’m currently taking a break while I’m out of the country but will be returning the last week of July. You can sign up to be notified when I return and products are restocked! Until then I am available to answer any messages and will get back to you within 24 hours.
Does Vacation Mode Hurt Your Shop?
“Does vacation mode hurt your Etsy shop?”
This is a common question I see on my videos and in Etsy groups online. There is concern that Etsy vacation mode can cause a drop in sales and views.
There are varying opinions on this topic and it’s caused a lot of controversy. Some people are convinced vacation mode tanks our Etsy search rankings and share horror stories of never recovering.
But for each horror story there are many other Etsy sellers who report no negative effects before and after vacation mode.
Etsy itself says that vacation mode does not affect your listing quality score which is one of the main ranking factors for Etsy search.
You will always be able to find people on both sides of this argument but ultimately what Etsy says about vacation mode is the truth. It’s also clear they prefer you use vacation mode instead of being unable to fulfill orders on time an angering customers.
Etsy Vacation Mode Alternatives
What if you need a bit of a break but don’t want to use vacation mode?
Here are a few alternatives to enabling vacation mode:
extend the time to fulfill and ship in your Shop’s policies
hire someone to help you fulfill your orders
put up a “late to ship” or “delayed orders” message with a discount
There are ways to avoid using vacation mode if it works out the best for you and your customers.
How To Turn Off Vacation Mode
After using Vacation Mode you will eventually be ready to return to your Etsy shop. When this happens it is time to turn off Vacation Mode.
Here’s how to turn off Vacation Mode for your Etsy shop: