Etsy Seller Resources

Selling on Etsy can change your life. These Etsy seller resources are tools will help you succeed on Etsy and sell more. Join the email list for Etsy seller tips and discounts for these resources.

Why Should I Sell On Etsy?

Etsy is an unique e-commerce platform that allows anyone to sign up and sell via their global marketplace.

Etsy is made up of independent creators and sellers that control their own shops. Etsy acts as the in-between by connecting sellers and buyers. While it began as a handmade marketplace it has expanded beyond that and now allows you to sell many more things including digital products.

There are many reasons to sell on Etsy:

  • Etsy is a trusted brand among buyers.
  • There is a huge built in audience ready to buy your products.
  • Etsy offers powerful tools to sellers at no additional cost.
  • You don’t pay a monthly fee – you only pay when you actually make sales.
  • You can start and stop working on your shop when you want.
  • There is no need to build your own audience.
  • It’s simple to use the Etsy platform as a seller.

This is only a small list of reasons why you might want to sell on Etsy if you are not already.

If you are selling on Etsy and want to grow your shop, keep reading for helpful Etsy seller resources for each aspect of running an Etsy shop!

Creating Etsy Listing Photos

There are a number of ways to create digital products online these days. It’s possible to make digital products to sell for free with a number of programs!

Adobe Creative

Adobe Creative Cloud

Adobe Creative Cloud gives you the world’s best creative apps and services so you can make anything you can imagine, wherever you’re inspired.

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Adobe Creative Suite – Using the Adobe tools like PhotoShop, Illustrator and InDesign can help you take your Etsy listing photos to the next level.

These tools are the leading options for working with photos. There is a steeper learning curve but you can do much more than any other program. The result is Etsy photos that look great and grab attention.

Try creating with a free trial. 


Canva - An Online Graphic Design Tool

Canva makes it easy to create professional designs quickly. They include tons of free templates, photos and fonts to make your design perfect.

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Canva – Canva is one of the best free editing programs out there. The paid version gives you even more tools for creating beautiful Etsy photos that will wow potential buyers.

You can also use Canva to create useful listing graphics for products that have color variations or multiple options. With powerful photo editing and super easy graphic creation this should be a tool every Etsy seller uses.

Try creating with Canva for FREE!

Etsy SEO

SEO is one of the best ways to get customers since buyers use Etsy as a search engine. There are several useful tools that you can use to research keywords and improve your Etsy listings.


eRank - FREE Etsy SEO, Keyword Research Tool

Get helpful tips on how to improve your Etsy listings and how your shop measures up to the competition.

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eRank – eRank is one of the most popular tools Etsy sellers use to grow their shops. Within eRank there are several powerful Etsy SEO tools and research options.

eRank is great because it has free and paid tools. The free tools are helpful if you are on a shoestring budget but want to get decent keyword research done for Etsy.

Try eRank for free.



Marmalead uses machine learning to help you get found on Etsy. Use it to research, analyze, and implement keywords in your Etsy listings.

Marmalead – Using Marmalead you can research and analyze keywords as well as learn how to best implement the keywords in your listings.

Marmalead heavily uses machine learning to help you decide if keywords are worth using in your situation. It can help you anticipate things like seasonality and engagement in the future which many tools don’t do.

Try Marmalead with a free trial.

Sale Samurai

Sale Samurai - Etsy SEO, Analytics, & Keyword Research Software

Sale Samurai's powerful AI driven keyword tools help you find and implement long tail keywords that bring in Etsy traffic and generate more sales.

For a 20% discount on Sale Samurai use my code penniesnotperfection

I earn a commission if you make a purchase, at no additional cost to you.

Sale Samurai – This tool makes implementing SEO easy. The powerful AI driven keyword tools help you find long tail keywords that actually bring in traffic.

The BEST part of Sale Samurai is the useful Chrome extension so you can get all the information you need while you browse Etsy. It’s the best tool to use when researching your competition’s keywords, best sellers, shipping info and more.

Try Sale Samurai and get 20% off with code penniesnotperfection.

Marketing Beyond Etsy

Once you’ve created your Etsy listings you need to market your products to make sales!

People won’t know your products exist without marketing them to an interested audience. Etsy SEO can bring you traffic but ultimately to continue growing you should promote your items.

The following items are what I’ve found work best for promoting digital products to your audience outside of Etsy.

Convert Kit 

ConvertKit: Email Marketing For Income Creators

Grow, nurture, and monetize your audience on ConvertKit.

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Convert Kit – Convert Kit is a leader in email marketing for creators. It’s a great email marketing platform for Etsy sellers to nurture an audience over time.

You can create very detailed sequences with tags based on your audience’s actions and then promote your products to a very niche audience. This will increase your conversions because you know exactly who you are selling to via email. You can also use ConvertKit to sell products directly!

Try Convert Kit for free.


Tailwind Social Media Management Tool

With Tailwind you can create, schedule, and optimize social media content for Instagram and Pinterest.

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Tailwind – This tool helps you manage and grow Instagram and Pinterest accounts.

It’s a social media scheduling tool that gets growth results in less time.

Tailwind lets you schedule photos and videos on Instagram, gives hashtag suggestions and more. It also automatically pins at the best time for engagement and reach for major traffic growth. Pinterest is one of the best tools Etsy sellers can use since the audience overlaps greatly.

Marketing on social media is necessary so adding Tailwind to your toolkit can help skyrocket your success.

Get a free trial of Tailwind here.

Etsy Seller Courses

I love sharing tips and tricks for Etsy sellers here and on Youtube, but sometimes the best way to learn is taking a dedicated course.

These courses designed to help Etsy sellers succeed are ones I’m happy to recommend. I’ve seen the course creators succeed with their own shops and coach others to much success.

Etsy Entrepreneur

The Etsy Entrepreneur Course

Learn how to make an extra $1,000 per month in passive income by selling digital downloads in Etsy.

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Etsy Entrepreneur – My friend Sharon created this course to help people make an extra $1,000 per month on Etsy. It primarily focuses on passive income products like digital downloads because that’s her strategy.

Sharon is an expert at creating passive income and was able to quit her job thanks to passive income from Etsy. She walks you through everything you need to do in order to become a successful Etsy Entrepreneur.

Learn more about the Etsy Entrepreneur course.


E-Printables Course

Learn everything you need to know to create and sell printables online as a side hustle. Includes lessons, templates, and 24/7 support.

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E-Printables Side Hustle Course – This course from Julie and Cody teaches you how to create, market, and sell printables on Etsy. The course is focused on selling digital downloads but it can help you better understand Etsy no matter what you sell.

The course includes:

  • Video tutorials for making beautiful printables
  • ​12 ‘done for you’ templates so you can make printables faster
  • ​Lessons on how to drive traffic and sales to your Etsy shop
  • ​4 weeks in our VIP Facebook membership free with purchase
  • ​24/7 support for questions if you need help

Get on the waitlist for the new open enrollment period.