Selling digital products on Etsy is a great way to make passive income! You may have heard this before but what exactly can you sell? What are digital products?

Today I’m talking about A LOT of digital product ideas you can create and sell on Etsy or any online platform in order to make passive income. If you don’t know what to create to sell on Etsy this will give you a great starting off point on digital items you can make.

63 Digital Product Ideas

The digital product ideas in this video range from the standard items you can make like SVG files to ones you might not have thought about selling like Instagram story highlights.

Here are 50 digital product ideas you can create and sell for passive income:

  1. Art prints
  2. Birthday cards
  3. Birthday invitations
  4. Build plans
  5. Bullet journals
  6. Business cards
  7. Business logos
  8. Business planners
  9. Cash envelopes
  10. Checklists & trackers
  11. Clip art
  12. Coloring pages
  13. Craft patterns
  14. Crochet patterns
  15. Digital papers
  16. Ebooks
  17. Embroidery patterns
  18. Etsy banners
  19. Excel templates
  20. Facebook templates
  21. Flash cards
  22. Fonts
  23. Funny cards
  24. Gift tags
  25. Graduation invitations
  26. Greeting cards
  27. Holiday cards
  28. Instagram story highlights
  29. Instagram templates
  30. Invitation templates
  31. Knitting patterns
  32. Leather making patterns
  33. Lightroom presets
  34. Meal plans
  35. Party banners
  36. Party decor
  37. Party invitation
  38. Party signs
  39. Phone wallpaper
  40. Pinterest templates
  41. Planner inserts
  42. Printable backdrop
  43. Printable envelopes
  44. Printable photo props
  45. Printable stationary
  46. Printable stickers
  47. Quilt patterns
  48. Quote prints
  49. Resume templates
  50. Selfie frames
  51. Sewing patterns
  52. Shower invitations
  53. Snapchat filters
  54. Social media templates
  55. Stock photos
  56. SVG cut files
  57. Sympathy cards
  58. Thank you cards
  59. Website themes
  60. Web store themes (Shopify themes)
  61. Wedding invitations
  62. Wedding signs
  63. Workbooks

This is a huge list of digital products and even this list is not comprehensive. I left plenty of digital products off the list! Since this list mainly focused on items you can create to sell on Etsy I didn’t even include things like courses!

How To Decide What To Sell

If you have been trying to decide what to sell then this will definitely help get you started! Most of these ideas can be created in free programs like Canva.

You don’t have to have design skills or a background in digital marketing in order to create and sell digital downloads. You don’t need a formal education or design background to create digital products and earn money selling them – you just have to be curious and willing to learn!

When deciding what type of digital product to sell I would recommend picking an area where you have a passion in life and then deciding the types of products. For example, maybe you think you should make SVG files because they are popular, but you really love making spreadsheets to keep your life and business organized. I’d focus on that instead!

Or maybe you like planning parties so you think you need to create party invitations. But I wouldn’t limit myself to one digital product. I’d think about what types of products would complement each other in a shop that helps my target audience. You can create listings that complement and link back to each other like related party invitations, party signs, party photo booth backdrops, photo booth props, and more.

Creating Digital Products Online

There are a number of ways to create digital products online these days. It’s possible to make digital products to sell for free with a number of programs!

Adobe InDesign

Adobe InDesign – I personally use Adobe InDesign for creating all my printables because it’s the best, most reliable and has the most flexibility. There is a learning curve because it’s a professional program but it’s worth it for the hassles it removes. Try creating with Adobe InDesign’s free trial.

Adobe Illustrator

Adobe Illustrator – This program is a must have for all graphics creators! It allows you to do so much and the only limit will be your creativity. It’s perfect for creating wall art, clip arts, designs for SVGs, etc. Try creating with Adobe Illustrator’s free trial.

Canva

Canva – Canva is one of the best free editing programs where you can create a digital products and the paid version is even better with bonus features that help take your work to the next level. Try creating with Canva.

PicMonkey

PicMonkey – This might be a photo editing heavy program but you can also create digital downloads through PicMonkey and edit photos for stock photos sales as well. Try creating with PicMonkey.

Selling Digital Products Online

You will want an e-commerce platform that will allow you to both take payments and deliver your digital products to your customers. There are many different e-commerce platforms that make this possible so let’s look at the best ones for selling digital products specifically.

Etsy

Etsy – I love selling on Etsy because you don’t have to find people to buy your digital products – they are already on the platform and Etsy is bringing them to you! It’s easy for beginners to start and Etsy shop and you can get 40 free listings through this link.

Podia

Podia –  Podia is a more robust platform that will allow you to not only sell digital downloads but also offer memberships and online courses. If you have plans to grow a full online business it’s the ideal platform to use to keep everything in one place and is cheaper than most other platforms. Get a 14 day free trial of Podia here

SendOwl 

SendOwl – This platform is specifically designed for selling digital products. You upload the digital products and start selling immediately. This platform is just $9 per month with no additional fees taken our from sales you make. Get a free trial of SendOwl here.   

Shopify

Shopify – One of the most popular platforms to use for selling goods online. Shopify has emerged at the top of many seller’s lists for the ease of use, beautiful designs, set pricing, and powerful backend. It offers everything you need to sell digital or physical products and scale your business too. Get a free trial of Shopify here.

WooCommerce

WooCommerce – WooCommerce integrates easily with existing WordPress websites to sell digital downloads. WooCommerce is not specifically for digital downloads but they have made the process super simple for sellers and do not take additional fees from sales. I currently use WooCommerce to sell my digital downloads on my website. Get started with WooCommerce.

Marketing Digital Products Online

Once you’ve created your digital downloadable products and have them ready to be sold, you have to market them! People won’t know your products exist without a little effort on your part. While Etsy makes this the simplest (you just need a little SEO to go!), you should still work to promote your items in oder to make sales. The following items are what I’ve found work best for promoting digital products to the right audience.

MailChimp – Email marketing sells more products than anything else and should be at the top of your list when you are planning to create and sell digital products. MailChimp makes it easy and cheap to get started and can scale with your business growth. Try MailChimp for free.

Grow Your Passive Income With Digital Products

Digital products are amazing because these are things that you can create once and sell online over and over creating passive income and freedom in your life. This benefits you but it also benefits the end user who gets something they need at a lower price point and quicker. Not everyone has the budget to pay top dollar for custom designed work so digital products have revolutionized how consumers are able to get what they need. It is truly a win win for us all.

If you have been wanting to sell some type of digital products in order to earn passive income I highly recommend it! I started my Etsy shop to share what I had made for myself during my own budgeting journey. I definitely did not know everything about Etsy and have figured it out along the way while also selling thousands of dollars worth of products.

If you want to grow on Etsy I recommend my friend Sharon’s Etsy Entrepreneur course where she walks you through the process of setting up an Etsy shop and growing it to make $1,000 a month or more. She grew her Etsy store of digital downloads to more than $1,000 a month and has inspired many people to do the same.

Regardless of whether you continue to learn on your own or pay for education, I hope you keep going and keep creating products for the world to use and enjoy. You are capable of creating the products that can change your life while also helping others.