Using Etsy sales and coupons can help you make more sales and earn more money on Etsy. Learning how to run a sale on Etsy could increase your shop profits instantly.

In this tutorial I’m going over all the things you need to know about sales and coupons on Etsy so you can start running sales and make more money with your Etsy shop.

This video tutorial will definitely help you use these sales and coupon features in order to increase your sales. It covers:

  • the different sales and coupons you can create on Etsy
  • the targeted offers you can use to make more sales on Etsy
  • how to create a coupon code for more sales on Etsy

In my Etsy shop for digital products I’ve made more money by running percentage off sales each month and think it’s an exceptional way to make more sales especially for digital products.

How To Run A Sale On Etsy

Setting up a sale on Etsy is simple and it can definitely increase your shop sales and income.

When you run a sale on Etsy you can offer free shipping or take a percentage off the total or listing price. Shoppers see your items on sale in searches and in your shop.

Here’s how to run a sale on Etsy:

  1. Sign in to Etsy and click the Your Account icon.
  2. Click Shop Manager and go to your shop backend.
  3. Click the Marketing link in the left side menu.
  4. Select the Sales and Coupons link that pops up in the secondary menu.
  5. Click the Run Sale button in the pop up screen.
  6. In the new screen you’ll select all your Discount Details.
  7. Choose a discount – for free shipping you can select to only offer free domestic shipping.
  8. Choose a discount – you can offer anywhere from 10% to 70% off the price of items in your shop.
  9. Select where it’s valid – you can select whether the sale is available in all countries or just one specific country.
  10. Choose minimum order to qualify – select whether there is a minimum number of items to buy (quantity), a minimum amount to spend (order total) or no minimum to qualify for the sale.
  11. Choose duration – you can select the duration of the sale beginning with the start date and the end date up to 30 days later.
  12. Write your terms and conditions – in this optional step you can inform your shoppers or any restrictions, limitations or others. terms that apply to the sale you are running.
  13. Name your sale – you can create a unique name for the sale that shoppers won’t see but will allow you to track sales performance.

If you do not set a minimum order to qualify for a. sale then you will be able to select specific listings for your sale. In this situation you can edit the sale to include new listings later.

If you do select a minimum order to qualify, then your sale will include your entire shop and you can not select items to exclude. If you have items you don’t want to go on sale then you should not select this option.

How To Run Etsy Sales With Coupon Codes

Creating an Etsy coupon code also follows a similar method. When you create a coupon for your Etsy shop you can share it with specific shoppers or with your email list or social media accounts to drive sales.

Here’s how to set up an Etsy coupon code:

  1. Sign in to Etsy and click the Your Account icon.
  2. Click Shop Manager and go to your shop backend.
  3. Click the Marketing link in the left side menu.
  4. Select the Sales and Coupons link that pops up in the secondary menu.
  5. Click the Create coupon button in the pop up screen.
  6. Select the coupon type you’d like to offer shoppers: free standard shipping, percentage off, or fixed amount off.
  7. For percentage off you can offer any percentage off the price of items in your shop.
  8. To do a fixed amount off you can offer a fixed dollar amount off the price of items in your shop.
  9. For free standard shipping, you can offer free shipping so the buyer won’t pay a shipping fee. This type of coupon is shop wide automatically but you can choose to offer it only on domestic orders.
  10. Choose minimum order to qualify – select whether there is a minimum number of items to buy (quantity), a minimum amount to spend (order total) or no minimum to qualify for the sale.
  11. Select whether the coupon will be sent as a thank you to existing buyers or not once orders are complete.
  12. Choose duration – you can select the duration of the coupon code beginning with the start date and this type of sale does not require an end date.
  13. Customize your coupon code – give your coupon code a name that shoppers can use to enter to get the discount. You’ll also get a URL with this code name included that you can share to automatically apply the discount.

How to Create Targeted Offers On Etsy

You can also created targeted offers that will send discounts to very specific Etsy users who have taken an action. These offers go out to interested shoppers who have either added your item to their cart but have not purchased or who have favorited an item from your shop.

Here’s how to run a sale on Etsy with a targeted offer:

  1. Sign in to Etsy and click the Your Account icon.
  2. Click Shop Manager and go to your shop backend.
  3. Click the Marketing link in the left side menu.
  4. Choose the Sales and Coupons link that pops up in the secondary menu.
  5. Click the Set up offer button in the pop up screen.
  6. Select who you would like to send the offer to:
    Abandoned cart shoppers —people who‘ve left items from your shop in their cart
    Recently favorited shoppers —people who‘ve favorited something from your shop
  7. Choose coupon type – select the type of discount from percentage off the price of items in your shop, fixed amount off the price of items in your shop, or free standard shipping.
  8. Choose a coupon code – enter a coupon code that will be sent to customers that they can enter at checkout to get the discount. This code will also be used to generate a URL for customers to use.

Targeted offers on Etsy used to cost $0.10 to send to each individual but they removed that fee and they are now free to use. It’s highly recommended you use these types of sales to reach out to already interested buyers.

How Sales Can Create More Etsy Income

Creating your Etsy sales and coupons is the first step of increasing your Etsy sales. Once you have your sales and coupons running you need to monitor their success and then adjust as necessary.

You can track the performance and success of your sales offers in the Sales and Coupons sections of your Shop Manager.

In this area yoou will be able to see:

  • how long your sales and offers have been running
  • number of orders per offer
  • items sold per offer
  • average order value per offer
  • revenue per offer

Seeing these numbers for each offer will allow you to determine whether or not your offer is effective. If you are growing sales then stick with it but it. nothing is happening then play around with the offers you put out there until things start working.

How To Start An Etsy Shop

If you’re not on Etsy yet, it’s a great platform to start on and learn how to sell digital products.

If you want to start an Etsy shop in order to earn part time or full time income then this tutorial for beginners will help you get started! I know a lot of people who have never sold online before can feel intimidated which is why I created this tutorial on how to set up an Etsy shop step by step. It is very easy and seeing someone else do it makes it feel much easier!

You can start your shop with this link for 40 free listings to jumpstart your shop without having to waste money on those first listings.

Additionally, here are some posts about starting and growing an Etsy shop that may help you:

How To Get More Sales On Etsy

If you have tried out sales or don’t want to sacrifice any profits, you can do other things to get more sales on Etsy.

This video shares many lessons about getting more sales on Etsy that can help you grow your sales especially as a new seller.

For more posts about growing your sales on Etsy try out these posts: