Curious how much YouTube pays in various niches on YouTube? In this video I’m sharing how much YouTube paid me for 2 million views in the DIY niche.

I’m not YouTube Rich yet but YouTube is a fantastic side hustle for anyone that enjoys creating content. Let’s look at how much you could make for millions of views.

How Much YouTube Paid Me For 2 Million Views

I’ve had a lot of my YouTube subscribers ask questions about how YouTube ads work. Hopefully this sheds a little bit of light on how YouTubers generate income with ads on their videos.

The video in question is on my other DIY related channel about how to make paper flowers. The DIY niche pays less per 1,000 views than niches like finance, insurance, or marketing.

How Much YouTube Pays For 1 Million Views

How Much YouTube Pays For 1 Million Views

This video was inspired by Shelby Church’s video about 1 million views which you can watch here.

I made this video because I found Shelby’s and others like it insanely inspirational. They motivated me to realize earning money on Youtube was possible.

Hopefully this can motivate you as well.

Knowing how much YouTube paid me can motivate you to get paid as well.

If you’re a small YouTuber, I hope you realize it’s possible to get millions of views on videos and it’s possible to earn money on this platform. If you’re just curious how much a youtube channel can make or how much a million views pays, that’s in there too.

I also wanted to clear up some things about ad rates and some of the factors that go into different ad rates for channels.

YouTube pays creators a split of the ad revenue on each video.

Ad revenue is determined by factors like:

  • audience location
  • audience interaction with the ad
  • audience demographics
  • CPM
  • number of ads in a video

You can learn about YouTube’s monetization policy and adjust your videos to earn the most possible via ads.

Clearly there are a lot of factors you can’t control and depend entirely on your audience. YouTube makes sure ads are served up that benefit both the viewer. As a creator the main things that you can control is making good content and making sure you turn on a couple ads per video.

There are many, many factors and I didn’t even cover some in the video like number of ads you include in your video!

How to Make Money On YouTube

I’m not a famous YouTuber, but creating videos on YouTube is my job.

I earn a decent middle class income every year now thanks to my YouTube channels. What began as a side hustle to pay off debt truly turned into a career for me. Thanks to YouTube I’m debt free and was able to quit my 9 to 5 job.

I’ve shared a lot of content about earning money on YouTube. Here are some of the best posts about earning on YouTube:

My channels earn money from a variety of sources. How much YouTube paid me via ads is just one income source. All these income streams are driven by videos I made weeks, months, or even years ago.

The income sources for my channel include:

If you’re curious, here is an average income month for my YouTube focused business.

I’ve shared other online income reports on the blog as well so you can always find those and watch how the income grew over time.

The Truth About Making Money On YouTube

Making money on YouTube is not a fast process.

Even after consistently making videos for two years I was only making $400ish a month on ads.

That isn’t to discourage anyone trying to make money on YouTube, but be aware that it isn’t fast and it does involve a lot of work!

It took me another year to multiple that $400 on ads to $4,000 in all revenue streams. Then it took another few months to double that again.

The time and effort put into YouTube is often cumulative. Your videos and skills get better and you learn how to better monetize your videos.

Learning about how to grow on YouTube and improve your monetization is critical to making an actual living!

YouTube Tips & Tutorials

YouTube Tutorials

Here are a few useful YouTube tutorials on Pennies Not Perfection:

YouTube Tutorials

Faceless YouTube Videos

Check out more YouTube tutorials or request a new tutorial by reaching out on Instagram!

If you want to say thank you, you can Buy Me A Coffee.

YouTube Resources

Here are a few useful YouTube resources that can help you start, run, and grow your channel:

YouTube Success Planner

Get organized and succeed on YouTube! Streamline your processes and hit your goals by getting organized with this YouTube planner with multiple sections on content planning, channel analytics, monetization, and more.


TubeBuddy: YouTube Channel Growth Toolkit

Easily manage, optimize, edit, and GROW your YouTube channel with TubeBuddy's tools. Want to grow on YouTube? You need TubeBuddy. Try now for FREE.


I earn a commission if you make a purchase, at no additional cost to you.
Adobe Creative Cloud

Adobe Creative Cloud gives you the world’s best creative apps and services so you can make anything you can imagine, wherever you’re inspired.

I earn a commission if you make a purchase, at no additional cost to you.
Canva - An Online Graphic Design Tool

Canva makes it easy to create professional designs quickly. They include tons of free templates, photos and fonts to make your design perfect.

I earn a commission if you make a purchase, at no additional cost to you.
ConvertKit: Email Marketing For Income Creators

Grow, nurture, and monetize your audience on ConvertKit.

I earn a commission if you make a purchase, at no additional cost to you.
Online Jobs PH

Hire the best virtual assistants and employees from the Philippines to help grow your online business.

I earn a commission if you make a purchase, at no additional cost to you.
Epidemic Sound

Get music for your YouTube videos and other content without worrying about copyright issues.

I earn a commission if you make a purchase, at no additional cost to you.
vidIQ: Grow Your YouTube Channel

Free tool that gives you insights and guidance to grow your YouTube channel. Use vidIQ to audit performance, research topics, and grow your views.

I earn a commission if you make a purchase, at no additional cost to you.
Mastering YouTube For The Busy Professional Course

Learn how to grow a profitable YouTube channel while still working full-time. This course from lawyer Erika Kullberg teaches you everything you need to know.


I earn a commission if you make a purchase, at no additional cost to you.
Lasso Brag

Mary is the founder of Pennies Not Perfection where she shares her journey to build wealth through online income. She quit her day job in 2021 after she paid off her debt and doubled her 9-5 salary.

Mary's favorite free financial tool is Personal Capital. She uses their free tools to track net worth and work toward to financial freedom.

Her favorite investment platform is M1 Finance, where she built a custom portfolio for free with no fees. She shares her portfolio growth and savings progress every month on YouTube.