When it comes to making money online, there are a lot of different business models from content creation to e-commerce. Selling on Etsy is great online business model for beginners that can also lead to huge success. In this post we will be answering one of the most common questions I get from new sellers: how much money can you make on Etsy… really?

Etsy Incomes: How Much Money Can You Make on Etsy?

In this article, we’ll take a look at how much money people typically make in their first year of selling on Etsy, as well as some of the pros and cons of selling on the platform.

By the end, you should have a good idea of whether or not Etsy is right for you!

Want to get to earning as soon as possible? Skip the research and join my friend Sharon’s course that lays out a solid game plan for earning $1,000 per month on Etsy.

The Etsy Entrepreneur Course

Learn how to make an extra $1,000 per month in passive income by selling digital downloads in Etsy.

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What Is Etsy?

If you’re looking to start selling your products online, you may be wondering: is Etsy the right platform for me? What is Etsy and what benefits does it offer sellers?

Etsy is an online marketplace that specializes in selling handmade, vintage, digital and unique items.

It’s a popular platform for people who make their own products, as well as for people who sell vintage finds or antiques.

Since it launched in 2005, Etsy has become a go-to platform for people looking to start their own creative businesses. In fact, there are currently over 4 million active sellers on the site and even more buyers!

How Does Etsy Work?

If you’re thinking about selling on Etsy, it’s important to understand how the platform works. When you set up an Etsy shop, you’ll create listings for your products.

Each listing will include a product photo, description, price, and shipping information. When a customer finds a listing they’re interested in and makes a purchase, you’ll receive an email notification from Etsy.

You’ll then package and ship the item to the customer’s address. Once the buyer receives their purchase and is happy with it, they’ll leave a review on your listing.

It’s also important to note that Etsy charges fees for every transaction that takes place on the site. For example, there is a $0.20 fee for each listing that you create and a 6.5% transaction fee for each item that you sell.

Additionally, if you use Etsy Payments to process credit card payments, there is a 3% + $0.25 fee for each transaction.

Learn More: How Much Does It Cost To Have An Etsy Shop?

How Much Money Can You Make on Etsy?

Now that we’ve gone over the basics of how Etsy works, let’s talk about how much money you can make by selling on the platform.

The amount of money you can make on Etsy will depend on a few different factors:

  • the price of your products
  • expenses to create your products
  • the number of items you sell
  • the fees associated with each transaction

The amount of money you can make on Etsy will vary widely depending on your niche and these factors.

Let’s take a look at some real-life examples to give you an idea of how much money people typically make in their first year of selling on Etsy. You probably want to know: how much does the average Etsy seller make?

According to this article from Sale Samurai, the average successful Etsy seller brings in between $43,000 and $46,000 in their first year, while top sellers can make over $65,000!

Of course, it’s important to keep in mind that these are just averages. Some people make less money, while others make much more.

There are some sellers who make almost a million dollars a year selling on Etsy. There are also many, many more that make less than $10,000. Personally, selling on Etsy I only made $5,400 that first year!

In general, a good estimate is that you can comfortable make anywhere between $5,000 and $50,000 in your first year selling on Etsy.

Related: How To Get Sales On Etsy

Etsy Seller Income Examples

Let’s look at some specific examples of how much Etsy sellers have made on the platform.

These Etsy sellers have shared how much they make on Etsy but remember they are at varying levels of knowledge and success.

  • My Wealth Diary sells on Etsy and reports her earnings as $4,000 her first year, $75,600 her second year, and $83,600 the next year from selling digital products.
  • Etsy Seller Liberty Island Farm reported earning $53,526.29 in her first year with a profit of $37,000 before taxes. 
  • Jenni at Fuzzy and Birch’s story includes making -$37 her first month and working up to consistent $4,000 per month selling on Etsy.
  • Jamie shared a blog post that her shop Handmade Journey made $53,000 in her first year with a profit margin of 70%.
  • Erin of Urban Wood Goods had a revenue of $35,000 her first year and $635,000 her second year, the majority of it from Etsy she told HuffPost.

These Etsy income examples show you how much you could potentially make by selling products on Etsy.

How Much Can You Make on Etsy a Month?

The amount of money you can make on Etsy in a month will depend on the same factors as your annual earnings.

To get an idea of how much money people typically make in a month, let’s take a look at the average annual salary example above and break it down.

If we assume that the average Etsy seller brings in $45,000 in their first year, that means they’re making around $3,750 per month.

But, of course, this is just an estimate. Some people make more, while others make less.

It is also important to keep in mind that not all months are created equal when it comes to sales. For example, you may find that you sell more items during the holiday season than at any other time of year. 

How Much Money Can You Make on Etsy in a Day?

The amount of money you can make on Etsy in a day will also depend on the same factors as your annual and monthly earnings.

Let’s again take the average annual salary example above and break it down to get an idea of how much money people typically make in a day.

If we assume that the average Etsy seller brings in $45,000 in their first year, that means they’re making around $125 per day.

Is It Easy to Sell on Etsy?

Selling on Etsy is relatively easy to get started, and the platform is user-friendly.

However, it can be tough to stand out from the crowd and make a consistent profit, especially if you’re selling low-priced items.

If you’re thinking about selling on Etsy, be sure to do your research and create unique, high-quality listings.

You’ll also need to be prepared to put in some time and effort into promoting your shop and marketing your products.

Not only will you need to be creative and product good products, but you’ll need to make sure you handle all the legal aspects of selling items. This will include things like choosing a bank account for your Etsy shop, creating legal policies, and other related tasks.

How To Make 6 Figures on Etsy 

It is possible to make six figures on Etsy, but it isn’t easy.

If it was, every Etsy seller would be consistently making six figures per year.

There’s no one-size-fits-all answer to this question, as the amount of money you can make on Etsy will depend on a number of factors, from the types of products you’re selling, your pricing strategy, and your marketing efforts.

That being said, if you want to make six figures on Etsy, you’ll need to focus on selling high-priced items and attracting a steady stream of customers to your shop.

To hit the $100,000 mark in revenue you will need to sell at least $274 per day for 365 days.

Or you can set the goal for month sales of $8,334 per month.

Breaking down your revenue goals into smaller targets makes it easier. You can also likely plan for higher numbers in months like November and December when people are purchasing holiday gifts.

If you’re willing to put in the work, it is possible to make a significant income by selling on Etsy.

However, it’s important to keep in mind that success is not guaranteed. There’s no guarantee that you’ll make six figures in your first year of selling. If you keep working and improving your shop you could hit that goal in time.

Bottom Line

If you’re thinking about selling on Etsy, there’s a good chance that you’ll be able to find success on the platform. However, it’s important to keep in mind that the amount of money you make will depend on a variety of factors, including the price of your products and the fees associated with each transaction.

Before you get started, be sure to do your research and understand how the platform works. This will help you set realistic expectations for your earnings and avoid any surprises down the road.

What Products Sell Best On Etsy?

If you want to make a lot of money on Etsy then you probably want to sell products that buyers love.

Not sure what things to sell in your Etsy shop? There are a few different factors that you’ll need to consider when choosing what products to sell on Etsy.

Deciding What To Sell

First, you’ll need to decide if you want to sell handmade items, vintage items, or both. If you choose to sell handmade items, you’ll need to create high quality and unique products. You’ll also be limited by your time and physical capacity.

You’ll also need to think about what types of products are popular on Etsy. Some popular categories include jewelry, clothing, home decor, and art. Selling something that is constantly trending can lead to many more sales.

Finally, you’ll need to consider the price of your products. In general, items that are priced between $20 and $50 tend to do well on Etsy. This price point is easy for buyers to impulse purchase and it’s also high enough to give you a decent profit margin on many products.

Product Ideas To Sell On Etsy

If you’re not sure what types of products to sell, take some time to browse the site and see what other sellers are offering. This will give you a good idea of what’s popular on Etsy and what types of products are selling well.

Personally I’ve always sold digital products on Etsy. It’s my favorite product because Etsy makes selling them very easy and passive! Not sure what digital products are or what to sell? Check out these lists for ideas:

Another way to find products to sell on Etsy is do keyword and niche research with a tool like Sale Samurai. You can look up products that are actually selling and determine if you should add those to your shop as well.

Sale Samurai - Etsy SEO, Analytics, & Keyword Research Software

Sale Samurai's powerful AI driven keyword tools help you find and implement long tail keywords that bring in Etsy traffic and generate more sales.


For a 20% discount on Sale Samurai use my code penniesnotperfection

I earn a commission if you make a purchase, at no additional cost to you.

The Pros and Cons of Selling on Etsy

Now that we’ve gone over how much money you can make by selling on Etsy, let’s take a look at some of the pros and cons of using the platform.

Pros:

Here are some of the pros to selling on Etsy:

  • There is a lot of room for creativity and innovation in your product listings and marketing efforts.
  • Etsy is a very user-friendly platform, both for buyers and sellers. Creating listings and processing transactions is quick and easy.
  • Etsy is a well-established platform with a lot of name recognition, which can help you attract customers to your shop. 
  • Since Etsy focuses on selling handmade, vintage, and unique items, it’s easy to stand out from the crowd.
  • Etsy has a built-in audience of millions of potential buyers who are already interested in the types of products that you’re selling.

Cons:

There are some cons to selling on Etsy too:

  • There are a lot of creative people selling on Etsy, which means that there is a lot of competition.
  • The transaction fees associated with each sale can eat into your profits, especially if you’re selling low-priced items.
  • The competition on Etsy can be challenging, which means that it can be difficult to stand out from the crowd.
  • Since Etsy is focused on selling handmade, vintage, and unique items, it may not be the best platform for certain products.

Related: Alternatives To Etsy: Where To Sell Besides Etsy

How to Start an Etsy Shop

If you’re interested in selling on Etsy, the first step is to create a shop. We’ve got a full guide on how to start an Etsy shop but the process is very simple.

You can do this by going to Etsy.com and clicking “Sell on Etsy.”

From there, you’ll be prompted to select your shop language, country, and currency, and then you’ll need to choose a shop name.

Once you’ve done that, you’ll be able to start creating listings for your products. Be sure to take some time to fill out the listing details thoroughly and add high-quality photos.

You’ll also need to set up a payment method so that buyers can purchase your products. Once you’ve done all of that, you’ll be ready to start selling on Etsy!

Summary

When it comes to making money on Etsy, there’s no one-size-fits-all answer. There are sellers making $100 a year and sellers making $1,000,000 a year.

Instead, the amount of money you make will depend on a variety of factors. The good news is that you control those factors, from the types of products you’re selling to your pricing strategy to your marketing efforts.

If you want to make six figures on Etsy, you’ll need to focus on selling high-priced items and attracting a steady stream of customers to your shop.

However, if you’re willing to put in the work, it is possible to make a significant income by selling on Etsy!

Etsy Tips & Tutorials

Etsy Seller Tutorials

Need a little help getting your Etsy shop up and making money each month? We’ve got ya covered!

Here are a few useful Etsy tutorials on Pennies Not Perfection:

Check out more Etsy tutorials or request a new tutorial by reaching out on Instagram!

If you want to say thank you, you can Buy Me A Coffee.

Etsy Seller Resources

Here are some Etsy seller resources that can help you start, run, and grow your Etsy shop:

Adobe Creative Cloud

Adobe Creative Cloud gives you the world’s best creative apps and services so you can make anything you can imagine, wherever you’re inspired.

I earn a commission if you make a purchase, at no additional cost to you.
eRank - FREE Etsy SEO, Keyword Research Tool

Get helpful tips on how to improve your Etsy listings and how your shop measures up to the competition.

If you click this link and make a purchase, we earn a commission at no additional cost to you.
Canva - An Online Graphic Design Tool

Canva makes it easy to create professional designs quickly. They include tons of free templates, photos and fonts to make your design perfect.

I earn a commission if you make a purchase, at no additional cost to you.
Marmalead

Marmalead uses machine learning to help you get found on Etsy. Use it to research, analyze, and implement keywords in your Etsy listings.

Sale Samurai - Etsy SEO, Analytics, & Keyword Research Software

Sale Samurai's powerful AI driven keyword tools help you find and implement long tail keywords that bring in Etsy traffic and generate more sales.


For a 20% discount on Sale Samurai use my code penniesnotperfection

I earn a commission if you make a purchase, at no additional cost to you.
ConvertKit: Email Marketing For Income Creators

Grow, nurture, and monetize your audience on ConvertKit.

I earn a commission if you make a purchase, at no additional cost to you.
The Etsy Entrepreneur Course

Learn how to make an extra $1,000 per month in passive income by selling digital downloads in Etsy.

I earn a commission if you make a purchase, at no additional cost to you.
E-Printables Course

Learn everything you need to know to create and sell printables online as a side hustle. Includes lessons, templates, and 24/7 support.

I earn a commission if you make a purchase, at no additional cost to you.
Lasso Brag

Mary is the founder of Pennies Not Perfection where she shares her journey to build wealth through online income. She quit her day job in 2021 after she paid off her debt and doubled her 9-5 salary.

Mary's favorite free financial tool is Personal Capital. She uses their free tools to track net worth and work toward to financial freedom.

Her favorite investment platform is M1 Finance, where she built a custom portfolio for free with no fees. She shares her portfolio growth and savings progress every month on YouTube.