Welcome to my monthly online income report! And to the biggest income report so far! January 2020 was my best online income month yet. This little creative side project has turned into a side hustle with real legs.

Each month here on the blog I share what I earned from online endeavors like this personal finance blogmy YouTube channel, and my Etsy shop. I like sharing real numbers to inspire myself and others.

I know that earning more online income could stop me from working 45 hours each week so I’ve tried to squeeze as much work into online income generating activities as possible. Because I’m back to working full time hours for a season I’m unable to put more than a few hours each week into my online income activities, but the income this month has me hopeful that I can continue growing the income by being extremely helpful and reaching more people.

Growing my online income is so important to my current financial goals and that focus matters so much to my family right now! It also means that as my income grows, I’m helping more people.

Why Share An Online Income Report

I’m sharing my online income reports as a YouTuber (my main priority these days even though I started years ago as a blogger) to show people that it is possible to make money online. Lots of people want to know how much small youtubers make and if you can make money from a small YouTube channel.

I’m a small YouTuber that started just so I could share videos of my Alaska vacation, but it’s turned into so much more than that over the two years that I’ve been making videos on YouTube.

Once I realized I could also earn money with the videos, I decided to set a goal of making YouTube into a side hustle. My original goal with earning income on YouTube was to earn at least $600 dollars a month to help pay for the additional daycare expenses for my daughter.

Any amount of money would help our financial situation since we had increased expenses and I wanted to work less as well. Those two things don’t go together without added stress, so my plan was to increase my side hustle income!

I knew that earning money online was possible because I had done it once before as a blogger on a small scale and even though I’d let that income and blog life go, I had seen hundreds of others do the same and more by reading their online income reports. If people could earn tens of thousands a month online, surely I could earn $600 a month.

Income reports inspired me to try to work harder and do more while building my online income through my YouTube channel

While I’m not earning a full time income online currently, I am happy to show that I’ve grown my income to hit that original online income goal and I’ve been able to help a lot of people along the way. It’s amazing that we can earn money creating and sharing content online.

Previous Online Income Reports

If you’re interested in past income reports, you can see all of them here:

Online Income Reports – Pennies Not Perfection

As you can see from past income reports, my online income in 2019 has been trending much higher than my income last year. The growth is not viral or explosive but it is moving up every single month.

I’m consistently earning $1,000 a month now when I was only earning $300-500 last year when I started tracking my online income. That might not seem huge since it’s small numbers but that means I have doubled my monthly online income!

It’s amazing to think that I have earned over $1,000 a month with Pennies Not Perfection and other online activities these past few months.

I like sharing these numbers to show small YouTubers what is possible with a channel that isn’t huge or growing by hundreds of thousands of subscribers in a year. While that would be amazing, it is possible to still earn income as a small channel.

Seeing these numbers in this format helps me to see the growth I’ve already had and inspires me to keep growing.

I plan to grow this blog/website around my channel as well and hopefully these income report numbers inspire anyone looking to grow from humble beginnings online.

January 2020 Online Income Report

Here are the main income sources broken down by what I earned for the month of January. I’ve included referral links to each if you want to join too!

Advertising Income – $$774.05

  • YouTube Advertising Channel 1 – $652.84
  • YouTube Advertising Channel 2 – $103.21
  • Adsense & Sponsored – $18.00

Affiliate Marketing Income – $695.50

  • Amazon – $108.06
  • Awin – $101.07
  • Impact Radius – $60.00
  • Shareasale – $1.37
  • Rakuten – $25.00
  • Capital One – $400.00

Product Sales Income – $461.45

  • Etsy Products – $461.45

Total Income: $1,931.00

This is the amount earned in January 2020 before any fees, expenses, or taxes.

That means I don’t keep all of it it and at least 25% will be gone for taxes before it hits my bank account. I also won’t be paid all of it in the month it is earned since each source pays out at different times.

However, I must say with much excitement: I continue to stay above the $1,000 mark in income earned!

This makes me hopeful since the income has been consistent month after month being over $1,000 a month. Of course I know that this could change at any moment but I’m grateful for the continued earnings!

I hit the goal of earning $1,000 in a month from mostly YouTube generated activity which is insane and exciting and worth all the work that has gone into it. I’ve been making videos for over 2 years now and not a single one has gone viral.

What I Worked On In January 2020

In January I worked on a few different priorities both growing income sources I already had and creating new ones.

Made for videos for my YouTube channel.

I continued to make and post videos at least three times a week in January. A few of my videos did well because of all the people trying to get their finances in order in January. I was happy to see some take off!

My revenue for ads in January was higher than I expected, due to that increase in people watching. Typically January revenue is bad for YouTubers but I think it is a bit flipped for financial channels.

Made affiliate marketing improvements.

I continued with my implementation of tweaks I learned from taking the Making Sense of Affiliate Marketing course. Some of the older posts and videos I made focused on affiliate marketing are doing well even now, so I’m reaping the benefits of past work.

I also continued to make tweaks on my existing ones should help increase the affiliate revenue. I’m very happy with the Making Sense of Affiliate Marketing course so far because it’s helped me focus into a better direction.

I signed on to two new programs I want to promote as well. I was also contacted to join a third which I did but then I felt a bit of hesitation about signing up for their product so ultimately decided not to promote that company.

Added products to my Etsy shop.

I continued to add more products to my Etsy shop and increased the amount of higher priced products. Having multiple items listed at $8.50 has increased my overall order amount. It also works well for people purchasing because my printables are priced competitively and much less than many alternatives.

While I have a clean aesthetic for my budgeting printables and trackers, I also decided to offer colors and fun versions! This came about from wanting a colorful version for myself in February and I’m thrilled to also sell them!

January 2020 Online Income Wins

Time to celebrate some things that went right with online income in the month of January!

Income over $1,900.

My first big goal with online income was to get to earning at least $600 a month to help pay for daycare and debt payments. More recently I challenged myself to start hitting $1,000 a month. I managed to do that for several months in a row and then last month I earned over $1,900!

That number blew my mind. So much so that I had to count up everything multiple times and recount my numbers. It was incredibly exciting to see that I earned so much during the month.

This is the best side hustle by far of any I’ve ever done! It definitely took a lot of work to learn the skills needed and it’s take a long time to ramp up to this level of income, but I love being able to earn online income through making videos, writing blog posts, recommending and creating products that help other people. This allows me to be creative, supportive, and encouraging which is all the things I want to be in life.

Etsy revenue over $450.

Etsy was amazing in the month on January! I couldn’t even believe the amount that I sold because it was triple the amount sold in January.

Triple. Yes, triple the amount. That also blew my mind. That seems to be the theme for the income earned in January.

I’m thrilled that people are connecting and using and loving something I’ve made. I didn’t realize how awesome selling something could be. Before I started my Etsy shop I only felt fear over selling – what if no one bought anything? what if people hated it? what if I only got 1 star reviews? Now I realize that the upside of creating and selling is amazing. Not only do I receive an income but I help other people.

What I’m Working On Next

So what’s on tap for next month? I’ve got a few things planned:

Grow the products in my Etsy shop. I plan to create more items and also promote what is already there. I have a big goal of eventually getting to 100 items listed in 2020 so I’m hoping I can continue to add products and grow the amount of listing and sales.

It’s a huge goal and I have a long way to go but I want to at least add 4 new products in February. I have a list of over a hundred new items I’d like to make, but time considerations make it a little bit hard. Aiming for 1 per week is a good compromise that moves me closer to the goal.

Create more affiliate focused videos. I made a couple affiliate product focused videos and they did quite well for my channel based on the response and the income. Since I’ve determined I will never recommend things I won’t use myself, I’m happy to do affiliate based videos. I’ve turned down more lucrative offers because they felt sketchy and instead I’m focusing on things I use and love. This strategy might not be the fastest way to wealth, but it feels the best to me.

After taking Making Sense of Affiliate Marketing I have so many ideas to implement and just need to find the time to do so. I’m planning to create more affiliate focused videos by focusing on single products and being super helpful in the content. I honestly never want to create anything that isn’t helpful to at least one person.

Popular YouTube videos on my channel:

Thanks for reading/watching/following along with this online income journey! Stay tuned for more online income reports.

Mary is the founder of Pennies Not Perfection where she shares her journey to build wealth through online income. She quit her day job in 2021 after she paid off her debt and doubled her 9-5 salary.

Mary's favorite free financial tool is Personal Capital. She uses their free tools to track net worth and work toward to financial freedom.

Her favorite investment platform is M1 Finance, where she built a custom portfolio for free with no fees. She shares her portfolio growth and savings progress every month on YouTube.