Welcome to my monthly online income report! And to the biggest income report so far! December 2019 was my best online income month yet.

Each month here on the blog I share what I earned from online endeavors like this personal finance blogmy YouTube channel, and my Etsy shop. I like sharing real numbers to inspire myself and others.

online income report celebrate money

I know that earning more online income could stop me from working 45 hours each week so I’ve tried to squeeze as much work into online income generating activities as possible. Because I’m back to working full time hours for a season I’m unable to put more than a few hours each week into my online income activities, but the income this month has me hopeful that I can continue growing the income by being extremely helpful and reaching more people.

Growing my online income is so important to my current financial goals and that focus matters so much to my family right now! It also means that as my income grows, I’m helping more people.

Why Share An Online Income Report

I’m sharing my online income reports as a YouTuber (my main priority these days even though I started years ago as a blogger) to show people that it is possible to make money online. Lots of people want to know how much small youtubers make and if you can make money from a small YouTube channel.

I’m a small YouTuber that started just so I could share videos of my Alaska vacation, but it’s turned into so much more than that over the two years that I’ve been making videos on YouTube.

Once I realized I could also earn money with the videos, I decided to set a goal of making YouTube into a side hustle. My original goal with earning income on YouTube was to earn at least $600 dollars a month to help pay for the additional daycare expenses for my daughter.

Any amount of money would help our financial situation since we had increased expenses and I wanted to work less as well. Those two things don’t go together without added stress, so my plan was to increase my side hustle income!

I knew that earning money online was possible because I had done it once before as a blogger on a small scale and even though I’d let that income and blog life go, I had seen hundreds of others do the same and more by reading their online income reports. If people could earn tens of thousands a month online, surely I could earn $600 a month.

Income reports inspired me to try to work harder and do more while building my online income through my YouTube channel

While I’m not earning a full time income online currently, I am happy to show that I’ve grown my income to hit that original online income goal and I’ve been able to help a lot of people along the way. It’s amazing that we can earn money creating and sharing content online.

Previous Online Income Reports

If you’re interested in past income reports, you can see all of them here:

Online Income Reports – Pennies Not Perfection

As you can see from past income reports, my online income in 2019 has been trending much higher than my income last year. The growth is not viral or explosive but it is moving up every single month.

I’m consistently earning $1,000 a month now when I was only earning $300-500 last year when I started tracking my online income. That might not seem huge since it’s small numbers but that means I have doubled my monthly online income!

It’s amazing to think that I have earned over $1,000 a month with Pennies Not Perfection and other online activities these past few months.

I like sharing these numbers to show small YouTubers what is possible with a channel that isn’t huge or growing by hundreds of thousands of subscribers in a year. While that would be amazing, it is possible to still earn income as a small channel.

Seeing these numbers in this format helps me to see the growth I’ve already had and inspires me to keep growing.

I plan to grow this blog/website around my channel as well and hopefully these income report numbers inspire anyone looking to grow from humble beginnings online.

December 2019 Online Income Report

Here are the main income sources broken down by what I earned for the month of December. I’ve included referral links to each if you want to join too!

Advertising Income – $802.75

  • YouTube Advertising Channel 1 – $621.35
  • YouTube Advertising Channel 2 – $119.29
  • Adsense & Sponsored

Affiliate Marketing Income – $418.19

  • Amazon – $214.26
  • Awin – $117.73
  • Capital One – $80.00
  • Impact Radius – $6.00
  • Shareasale – $0.20

Product Sales Income – $151.88

  • Etsy Products – $151.88

Total Income: $1,372.82

This is the amount earned in December 2019, before any fees, expenses, or taxes.

That means I don’t keep all of it it and at least 25% will be gone for taxes before it hits my bank account. I also won’t be paid all of it in the month it is earned since each source pays out at different times.

However, I must say with much excitement: I continue to stay above the $1,000 mark in income earned!

This makes me hopeful since the income has been consistent month after month being over $1,000 a month. Of course I know that this could change at any moment but I’m grateful for the continued earnings!

I hit the goal of earning $1,000 in a month from mostly YouTube generated activity which is insane and exciting and worth all the work that has gone into it. I’ve been making videos for over 2 years now and not a single one has gone viral.

What I Worked On In December 2019

In December I worked on a few different priorities both growing income sources I already had and creating new ones.

Made for videos for my YouTube channel.

I started the month of December with Vlogmas which was an experiment to do daily videos during the month of December. I started the month with videos that were more vlog and lifestyle focused which ultimately did not get me as many views as normal.

I switched my strategy halfway through the month when I realized videos about Christmas and my life weren’t working out in terms of views and revenue. I decided to focus on daily videos on my normal finance topics and the ad revenue increased later in the month.

Made affiliate marketing improvements.

I continued with my implementation of tweaks I learned from taking the Making Sense of Affiliate Marketing course. I feel like this has helped me save a lot of time, even if this month’s affiliate income does not reflect it!

I added additional affiliate marketing programs for products in December as well! I plan to keep my number of promoted affiliate partnerships to under 20 so that they are manageable and never something I haven’t used myself. I’m super excited about some of the new products I’m now promoted.

I also continued to make tweaks on my existing ones should help increase the affiliate revenue. I’m very happy with the Making Sense of Affiliate Marketing course so far because it’s helped me focus into a better direction.

Added products to my Etsy shop.

I continued to add more products to my Etsy shop and increase the amount of higher priced products. While I’m still not comfortable creating and selling products at a truly high price point, I did start offering items that were more than $2!

This resulted in a higher amount per order so my overall revenue from my Etsy shop increased. I will not be adding expensive products any time soon but I’m thrilled to have small increases like this.

This is also the third month in a row when I’ve earned over $100! I earned over $150 this month so I’m hoping this is a continued upward trend in revenue from Etsy. I love making products more than I expected and it is thrilling to see people using stuff I’ve made because they like my style.

I briefly got annoyed this month about people directly copying my style but I am trying to work through the emotions because no one will achieve success just being a copycat. They may think they can but they will always be a budget version of something better, so I’m trying to remember that when I get annoyed. I briefly thought that sharing my income reports like this was a mistake because it does encourage people to copy, but then again I was inspired by others who did income reports too. I plan to just stay in my lane and not look at what anyone else is doing any longer… because they don’t matter.

December 2019 Online Income Wins

Time to celebrate some things that went right with online income in the month of December!

Income over $1,000.

Like I’ve mentioned, my first goal with online income was to get to earning at least $600 a month to help pay for daycare and debt payments. More recently I challenged myself to start hitting $1,000 a month.

This month I feel like I sailed right past that $1k mark yet again and I’m thrilled that I’m consistently earning over $1,000 a month with Pennies Not Perfection.

This is the best side hustle by far of any I’ve ever done! It definitely took a lot of work to learn the skills needed and it’s take a long time to ramp up to this level of income, but I love being able to earn online income through making videos, writing blog posts, recommending and creating products that help other people. This allows me to be creative, supportive, and encouraging which is all the things I want to be in life.

Advertising income over $800.

December is a great month for advertising income because the last month of the year is always higher paid by advertisers. My CPM on videos was much higher in December and thanks to increased number of videos I also managed to make more overall.

I’m not sure how much my revenue will drop in January with lower CPMs but I’m excited to keep adding videos. I also plan to keep adding videos that are more evergreen and on topics that can reach a broader audience. Paycheck budgets are my “bread and butter” with ad revenue right now but ultimately I’d like to be able to create videos less often but still earn money with ad revenue.

What I’m Working On Next

So what’s on tap for next month? I’ve got a few things planned:

Grow the products in my Etsy shop. I plan to create more items and also promote what is already there. I have a big goal of eventually getting to 50 items listed in 2019 so I’m hoping I can continue to add products and grow the amount of listing and sales.

Create more affiliate focused videos. I made a couple affiliate product focused videos and they did quite well for my channel based on the response and the income. After taking Making Sense of Affiliate Marketing I have so many ideas to implement and just need to find the time to do so. I’m planning to create more affiliate focused videos by focusing on single products and being super helpful in the content. I honestly never want to create anything that isn’t helpful to at least one person.

Popular YouTube videos on my channel:

Thanks for reading/watching/following along with this online income journey! Stay tuned for more online income reports.

Mary is the founder of Pennies Not Perfection where she shares her journey to build wealth through online income. She quit her day job in 2021 after she paid off her debt and doubled her 9-5 salary.

Mary's favorite free financial tool is Personal Capital. She uses their free tools to track net worth and work toward to financial freedom.

Her favorite investment platform is M1 Finance, where she built a custom portfolio for free with no fees. She shares her portfolio growth and savings progress every month on YouTube.