When it comes to Amazon Handmade Vs. Etsy, there are a few things to consider. Both platforms have their own pros and cons, and it ultimately comes down to what you’re looking for as a buyer or seller.

In this article, we’ll take a closer look at the two platforms and discuss the key differences between them.

Amazon Handmade Vs. Etsy Where To Sell Products

Overview of Amazon Handmade and Etsy

Amazon Handmade is a section of the Amazon marketplace that is dedicated to selling handmade goods. It was launched in 2015 and, since then, has become a popular platform for both buyers and sellers.

Etsy, on the other hand, is an online marketplace that was created explicitly for selling handmade and vintage items. It was founded in 2005 and has since become a go-to destination for those looking for unique items.

Related: Things To Sell On Etsy

Key Differences Between Amazon Handmade and Etsy

Now that we’ve given you a brief overview of each platform, let’s take a closer look at the key differences between them:

1. Fees

One of the most significant differences between Amazon Handmade and Etsy is the fees that are charged. Etsy has a listing fee of $0.20 per item and a transaction fee of 6.5%. Amazon Handmade has no listing fee, but a referral fee of 15% is charged on each sale.

2. Categories

Another key difference is the categories of items that are sold on each platform.

On Etsy, you can sell items in the following categories:

  • Handmade Toys
  • Collectibles
  • Art
  • Home Goods
  • Vintage Furniture
  • Jewelry
  • Clothing
  • Holiday Items
  • Crafts
  • Craft Supplies

On Amazon Handmade, you can sell items in the following categories:

  • Accessories
  • Artwork
  • Baby
  • Beauty & Personal Care
  • Clothing, Shoes & Handbag
  • Home, Outdoor & Home Care
  • Jewelry & Watches
  • Kitchen & Dining
  • Pet Supplies
  • Sporting Goods
  • Stationery & Party Supplies
  • Toys & Games

3. Shipping

Amazon Handmade releases cash for purchases as soon as the order is shipped. Your money is, however, subject to a two-week waiting period.

Contrarily, Etsy doesn’t need a waiting period before releasing payment after the client has bought your items.

4. Customer service

In terms of customer service, both platforms have a good reputation. However, Etsy is generally considered to be better in this area as they have been around much longer.

5. Traffic

Amazon Handmade can increase your customer base with less work. Amazon is one of if not the largest e-commerce websites in the world. This benefits you as a seller since so many people already use and search for products on Amazon.

Although Etsy receives less traffic to its platform, it is more focused on selling handmade goods. For certain products Etsy does have more tailored customers.

6. Advertising

Free, perpetual item listings are available from Amazon Handmade. When selling on Amazon Handmade, sellers are not required to renew their listings.

Users of Etsy must either manually renew their subscriptions every four months or set them up to do so.

7. Analytics

Analytics tools are a massive asset for tracking your development and figuring out what works and what doesn’t. You may use these stats to expand your company and boost revenue by bringing more customers to your Etsy store.

Amazon Handmade does not currently provide any specialized analytics tools. Still, it does give you essential data so you can ensure that your goods are adequately optimized and seen by potential customers.

8. Mobile App

Etsy has a well-designed mobile app that is available for both iOS and Android devices. Amazon Handmade also has a mobile app that is available in the Amazon App Store.

9. International Shipping

Etsy currently offers international shipping to buyers in the following countries:

  • Australia
  • Austria
  • Belgium
  • Bulgaria
  • Canada
  • Croatia
  • Cyprus
  • Czech Republic
  • Denmark
  • Estonia
  • Finland
  • France
  • Germany
  • Greece
  • Hong Kong
  • Hungary
  • Indonesia
  • Ireland
  • Israel
  • Italy
  • Latvia
  • Lithuania
  • Luxembourg
  • Malaysia
  • Malta
  • Mexico
  • Morocco
  • Netherlands
  • New Zealand
  • Norway
  • Philippines
  • Poland
  • Portugal
  • Romania
  • Singapore
  • Slovakia
  • Slovenia
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Turkey
  • United Kingdom
  • United States
  • Vietnam

Amazon Handmade only offers international shipping to select countries.

10. Payment Methods

Etsy offers a wide range of payment methods, including the following:

  • Credit cards
  • Debit/bank cards
  • Etsy Gift Cards and Etsy Credits
  • Apple Pay
  • Google Pay
  • PayPal
  • Klarna Financing (United States)
  • Klarna installment payments (Australia, Canada, Spain, United Kingdom, United States)
  • Klarna Pay in 30 days (Germany, Netherlands, Sweden, Austria, Switzerland, Denmark, Finland, and Norway )
  • iDEAL (the Netherlands)
  • Sofort (Austria and Germany)

Amazon Handmade accepts the same forms of payments as Amazon.com, which include:

  • Visa (including the Amazon Rewards Visa Signature Card)
  • Amazon Store Card
  • Amazon Secured Card
  • MasterCard/EuroCard
  • Discover Network
  • American Express
  • Diner’s Club (U.S. billing addresses only)
  • JCB
  • NYCE
  • STAR
  • China UnionPay (credit card only)
  • Visa, MasterCard, or American Express prepaid credit or gift cards

11. Returns

Etsy has a very seller-friendly return policy, allowing buyers to return items only if accepted by the seller. Amazon Handmade has a return policy that states that sellers must match or exceed Amazon’s return policy. This means that sellers must accept any return request within 30 days after an item is shipped.

12. Trust

Etsy is the clear winner when it comes to trust. This is because Etsy is a well-established platform with a good reputation. Amazon Handmade is still relatively new and doesn’t have the same level of trust among buyers and sellers.

13. Overall

When it comes to overall satisfaction, both platforms receive high marks from users.

However, Etsy is generally considered to be the better platform, especially for small businesses and individual sellers.

If you’re still undecided on which platform to use, it might be helpful to take a look at each point of our broken-down comparison of Amazon Handmade and Etsy.

Related: How To Increase Sales For Your Etsy Shop

Where Is It Easier To Sell?

Etsy is generally the better platform for selling handmade goods. This is because it’s a well-established marketplace with a good reputation. It also offers more features and tools for sellers, such as analytics and a mobile app.

Amazon Handmade is still relatively new and doesn’t have the same level of trust among buyers and sellers. However, it does have the advantage of being part of the larger Amazon marketplace. This means that your products could possibly be more visible to potential customers.

It’s also worth noting that Amazon Handmade only offers international shipping to select countries, while Etsy provides international shipping to a broader range of countries.

Related: Etsy Seller Tutorials

Which Has Lower Fees?

Etsy has lower listing fees and transaction fees than Amazon Handmade.

Etsy also offers discounts on shipping labels for sellers who use its shipping software. You are also able to opt out of certain fees like off site advertising if you sell less than $10,000 per year.

However, you must pay a referral fee of 15% on every item sold through Amazon Handmade.

Related: How To Turn Off Etsy Offsite Ads

Which Has Better Fulfillment Services?

Both platforms offer fulfillment services for sellers. In addition, Etsy has a partnership with USPS, while Amazon Handmade has a partnership with Amazon Fulfillment.

Etsy’s fulfillment services are generally considered to be better than Amazon Handmade’s fulfillment services. This is because Etsy offers more shipping options and discounts on shipping labels.

Which Has Less Competition?

Etsy has more sellers than Amazon Handmade, but it’s still considered to be a less competitive marketplace. This is because Etsy is geared more towards small businesses and individual sellers.

Amazon Handmade is a more competitive marketplace since it’s part of the larger Amazon marketplace. This means that there are more big businesses selling on the platform.

Related: Best Etsy SEO Tools For Sellers

Which Has More Customers?

Etsy has more buyers than Amazon Handmade. This is because Etsy is a well-established marketplace with a good reputation. It also offers more features and tools for buyers, such as the ability to favorite items and save items to a Wishlist.

Amazon Handmade doesn’t have the same level of trust among buyers and sellers. However, it does have the advantage of being part of the larger Amazon marketplace. This means that your products could possibly be more visible to potential customers.

It’s also worth noting that Amazon Handmade allows potential buyers to utilize Amazon Wishlist to save any items they are interested in.

Which Pays You Quicker?

Etsy pays sellers every Monday. If you’re a newer seller, your sale income will be sent to your bank account on Mondays by default.

While Amazon Handmade pays sellers when an order is marked shipped, and then, sellers will need to wait up to 5 business days for the money to be deposited. There does not seem to be a clear payment schedule.

Final Thoughts: Amazon Handmade Vs. Etsy

Both Etsy and Amazon Handmade are great platforms for selling handmade goods. However, Etsy is generally the better platform due to its lower fees, better fulfillment services, and less competition.

Amazon Handmade is a more competitive marketplace, but it’s part of the larger Amazon marketplace. This means that your products could possibly be more visible to potential customers.

When it comes to Amazon Handmade Vs. Etsy, there are a few things to consider. Both platforms have their own pros and cons, and it ultimately comes down to what you’re looking for as a buyer or seller.

If you’re looking for the best platform for selling handmade goods or digital products, Etsy is generally the better option.

However, if you’re looking for a more competitive marketplace, Amazon Handmade could be a good option. Ultimately, it comes down to what you’re looking for as a buyer or seller.

If you’ve decided to sell on Etsy, check out some of the useful tutorials and resources we have on the site:

Mary is the founder of Pennies Not Perfection where she teaches you how to make online income to build wealth and gain freedom. She quit her day job in 2021 after she replaced her salary.

Mary's favorite free financial tool is Personal Capital. She uses their free tools to track investments, grow her net worth and work toward to financial freedom.

Her favorite investment platform is M1 Finance, where she built a custom portfolio for free with no fees. She shares her portfolio growth and savings progress every month on YouTube.