Creator Tutorials

  • Best Etsy SEO Tools For 2022

    There are many Etsy SEO tools to choose from and they all claim the best features at the lowest price. You know that your shop needs Etsy SEO to succeed, but which Etsy SEO tools should you use?

    It’s easy to waste lots of time researching and trying all of these SEO tools.

    In this guide we go over the top Etsy SEO tools and look at:

    • top features
    • pros and cons
    • pricing
    • discounts

    These Etsy SEO tools are the ones that will most likely help you improve SEO for your Etsy shop.

    (Not even sure what SEO on Etsy means? Check out this Etsy SEO explained post to learn more.)

    How To Pick An Etsy SEO Tool

    All of the SEO tools for Etsy on this page are excellent and can help you improve your shop. So how do you pick just one?

    Not every Etsy seller operates the same way so ultimately you’ll want to just pick one and try it out.

    The best tool is the one that you will actually use consistently!

    Pick one of the Etsy SEO tools on this page and sign up. Use it for a while and see if you like the workflow to improve your shop’s SEO. After a little bit of time you will be able to tell if you like the actual tool from the look of it to the information it gives you.

    Turns out you didn’t like that first SEO tool?

    Try another!

    Not every seller wants or needs the same thing which is why there are a variety of tools to help.

    As a business owner it will be up to you to find the right one for your business needs. All of the SEO tools on this page are ones I’ve looked at and sellers have proven effective. You can’t go wrong with any of these!

    The Top Etsy SEO Tools

    In this section we will look at each SEO tool and break down reasons why it might be the right option for you.

    Remember, these are the **TOP** tools for SEO on Etsy not the only ones. There are many others and I get emails from new businesses all the time wanting to be included. I keep this list tight to companies that I know have helped others and will likely be around in the next few years. Unknown tools can be amazing and I test out a lot of them but this list is full of proven tools that can help you succeed!

    Now let’s look at the best SEO tools for Etsy and see how the features and prices differ.

    Marmalead

    Marmalead uses machine learning to help you get found on Etsy. Use it to research, analyze, and implement keywords in your Etsy listings.

    Marmalead

    Marmalead is the first SEO tool that comes to mind for many Etsy sellers.

    It’s the tool that many sellers have used to find sales via SEO because it works. It was also one of the first SEO tools out there and continues to add features that keep it on top of the list.

    It’s also a fantastic tool to help learn what products actually sell and that helps you figure out what products you can add to your shop.

    Marmalead Features

    • Easy to navigate with a pleasing user interface
    • Product ideas with trending searches, keyword suggestions, similar searches data
    • Analytics for search volume, engagement, seasonality, forecasting, comparison
    • Tools like graded listings, visibility optimization, application
    • Ability to connect multiple Etsy shops
    • Access to their entrepreneur course library
    • Great tech support and customer service
    • Lots of additional seller information and knowledge opportunities

    Marmalead Pros

    • Detailed analytics translated to action steps
    • Easy to understand SEO data
    • Extensive library of seller information
    • Ability to manage more than one shop
    • Courses and information included in pricing
    • Consistently updated and upgraded with new features
    • Over 100,000 sellers have used it successfully

    Marmalead Cons

    • Higher price point than other SEO tools
    • Large amount of tools and info means a longer learning curve
    • Many sellers don’t need all of the tools and info included
    • No scaling tool available currently

    Marmalead Pricing

    • Marmalead is currently $19/month
    • If you pay annually you get a discount to $15.83/month.

    Try Marmalead out for your Etsy SEO needs!

    Sale Samurai

    Sale Samurai is a newer SEO tool but it’s actually the one I personally have used the most.

    This SEO tool was created by e-commerce veterans who previously automated Amazon ads for large sellers and have huge insight into AI, analytics, and how to use data to make big moves.

    Sale Samurai comes in at a lower price point and provides all the analytics, keyword data, and comparison tools you need to scale your Etsy shop. They focus on long-tail keywords and the AI driven tools provide robust information you can implement immediately.

    Another thing Sale Samurai does is help scale print-on-demand products. If you want to sell digital products that create passive income then this tool is perfect. You can integrate directly with multiple print-on-demand partners to put your designs directly on hundreds of products.

    Sale Samurai - Etsy SEO, Analytics, & Keyword Research Software

    Sale Samurai's powerful AI driven keyword tools help you find and implement long tail keywords that bring in Etsy traffic and generate more sales.


    For a 20% discount on Sale Samurai use my code penniesnotperfection

    I earn a commission if you make a purchase, at no additional cost to you.

    Sale Samurai Features

    • Analytics for search volume, tags, price spread, shipping days and more
    • Chrome extension so you never have to leave Etsy for researching ideas
    • Advanced filtering options and downloadable data
    • Competitor insight with customer driven data for price points, views on products, shipping, etc.
    • Keyword tools driven by AI with real Etsy search volume
    • Integration with multiple print-on-demand partners
    • Scaling tools to help grow your business with additional products
    • One click automation for print-on-demand products
    • See our full SaleSamurai review for more

    Sale Samurai Pros

    • Useful keyword data and suggestions
    • Easy to use and understand SEO grading system
    • Lots of competitor data you can utilize
    • Print-on-demand growth services
    • Fair pricing and a free trial

    Sale Samurai Cons

    • No courses or seller tips included
    • Lack of community some other tools have
    • Less resources on how to use it
    • No live chat support so you have to email

    Sale Samurai Pricing

    • Sale Samurai is currently $9.99 / month
    • You can pay yearly for $99.99 / year
    • Use code penniesnotperfection for a 20% discount

    Try Sale Samurai to improve your Etsy shop!

    Erank

    eRank tends to make it on all the top lists for Etsy SEO tools because it has the most affordable options. In fact, it’s one of the only ones with a free plan!

    eRank packs in a lot of features you can access for free. Many new sellers start with eRank and migrate to other SEO tools if they end up not liking the busy interface. It can be hard to navigate and overwhelming to use at first but you can’t beat the price to start!

    For any Etsy sellers just starting our eRank is an SEO tool worth trying. You can always upgrade to another plan or try another tool as your income grows.

    eRank - FREE Etsy SEO, Keyword Research Tool

    Get helpful tips on how to improve your Etsy listings and how your shop measures up to the competition.

    If you click this link and make a purchase, we earn a commission at no additional cost to you.

    Erank Features

    • Keywords research tool to discover real keywords used
    • Ability to analyze the top listings for any keyword
    • Bulk rank checker to keep an eye on your top 20 keywords
    • Listing audits, analytics, and change tracking
    • Monitoring tools for your listings rankings
    • Ability to save up to 2,500 keywords that will update daily
    • Profit and ROI calculator tool to make sure you earn enough money
    • More tools like hashtag generator, color thesaurus, tag reports, inventory reports and more

    Erank Pros

    • Free version is free forever! not just a trial
    • Simple tools that work well for individual tasks
    • Lots of data packed into all the different tools
    • Provides tons of keyword data
    • Listing tools provided cover all important elements

    Erank Cons

    • The data isn’t as easy to understand as other tools
    • Hard to navigate and find all the tools and data you want
    • Free package limits the number of things you can look up daily
    • The paid packages offer more than the free version
    • No chat support just email support only

    Erank Pricing

    • Erank’s most basic option is completely FREE forever
    • Erank’s popular basic plan is $5.99 / month
    • The PRO plan is $9.99 / month for advanced sellers

    Try eRank to see if it’s the right SEO tool for you!

    Keysearch

    Keysearch is powerful SEO tools that provides information in a simple way that allows you to make good choices quickly. While it is not marketed as an Etsy only tool, I’ve found using a larger SEO tool is very helpful for advanced sellers.

    You can run searches quickly and each search provides estimated volume, competition, and suggested additional keywords ideas. Since Etsy SEO now includes listing descriptions I like to use the data from Keysearch because I know it will improve my Etsy listing on Etsy and other websites and search engines.

    The platform also includes additional SEO tools. You can analyze competitors and track keywords you’ve researched so you can continue to try new things with your SEO.

    Keysearch is actually my preferred keyword research tool because I use it for everything: blog SEO, YouTube SEO and Etsy SEO. I use the keyword information to make content for all of these platforms! If you are using these other platforms to promote your products then you should likely use an SEO tool that helps with them all.

    Keysearch: SEO & Keyword Research Tool

    Find relevant, low competition keywords to grow your blog, YouTube channel or Etsy shop. Easy to use keyword research tool with full analysis and useful suggestions.

    I earn a commission if you make a purchase, at no additional cost to you.

    Keysearch Features

    • Easy-to-use web-based keyword research tool
    • Keyword difficulty checker
    • Keyword suggestions for any keyword
    • SEO competition analysis
    • Rank tracking, competitive analysis, content assistant

    Keysearch Pros

    • Lots of SEO data you can use for Etsy and promoting products
    • Uses data from real search engines not just Etsy
    • Gives a lot of related keyword ideas you can use
    • Offers insight to multiple platforms
    • Offers a one month free trial (test it out or get a lot done in one month)

    Keysearch Cons

    • Not focused 100% on Etsy SEO
    • No on page grading for Etsy listings
    • Focused more on website and YouTube SEO

    Keysearch Pricing

    • The Starter plan is $17 per month
    • The Pro plan is $34 per month with more features
    • There is a 1 month trial for FREE.

    Try Keysearch for your Etsy SEO needs!

    Getting Started With An Etsy SEO Tool

    There are some of the best Etsy SEO tools! They’ve all helped sellers I know grow their shops via SEO.

    Each of these tools has their own unique spin on using the data to improve SEO on Etsy. Many of the features overlap and some tools have tools special to just their platform. You’ll need to examine your shop to see which features fit best with your situation.

    If you are desperate to get started then you likely should start with the free eRank plan. You can make some changes, try some new keywords and tags, and get more comfortable with using any SEO tool at all. Starting with a FREE tool is often the best plan before you invest with money and time.

    How Much Do Etsy SEO Tools Cost?

    We looked at the pricing of each SEO tool above but let’s do a little comparison.

    Marmalead

    • $19 per month

    Sale Samurai

    Keysearch

    • $17 or $34 per month

    eRank

    • FREE plan available
    • $5.99 or $9.99 per month for advanced plans

    Those are the current prices for these Etsy SEO tools. I’ll try to keep this list updated as pricing changes due to inflation or additional tools. If you see an out of date price please let me know!

    More Etsy Tips & Tutorials

    Etsy was a life changing side hustle for me. Selling digital products on Etsy allowed me to quit my job and grow a business to support my family.

    That is why I love sharing what I’ve learned as an Etsy seller.

    Here are a few useful Etsy tutorials on Pennies Not Perfection:

    And here are some useful Etsy handbook guides:

    Selling on Etsy can be a life changing if you learn how to grow your sales and get steady traffic.

    It’s something that I’ve seen change multiple people’s lives. I wish that for you and hope this resource can help you make it happen!

    eRank - FREE Etsy SEO, Keyword Research Tool

    Get helpful tips on how to improve your Etsy listings and how your shop measures up to the competition.

    If you click this link and make a purchase, we earn a commission at no additional cost to you.
    Sale Samurai - Etsy SEO, Analytics, & Keyword Research Software

    Sale Samurai's powerful AI driven keyword tools help you find and implement long tail keywords that bring in Etsy traffic and generate more sales.


    For a 20% discount on Sale Samurai use my code penniesnotperfection

    I earn a commission if you make a purchase, at no additional cost to you.
    Marmalead

    Marmalead uses machine learning to help you get found on Etsy. Use it to research, analyze, and implement keywords in your Etsy listings.

    Keysearch: SEO & Keyword Research Tool

    Find relevant, low competition keywords to grow your blog, YouTube channel or Etsy shop. Easy to use keyword research tool with full analysis and useful suggestions.

    I earn a commission if you make a purchase, at no additional cost to you.
    Lasso Brag

    Read More

  • Pros and Cons Of Being A YouTuber

    After quitting my job to build a media business on YouTube I’ve learned there are many pros and cons of being a YouTuber.

    Being a YouTubers allows me massive amounts of freedom with my time and energy, but has many downsides too.

    Pros and Cons Of Being A YouTuber

    Becoming a YouTuber is much more common these days. YouTube is a huge platform that supports many creators with a full time living.

    But what is being a YouTuber really like? What are the pros and cons of being a YouTuber?

    Pros of being a full-time YouTuber:

    • Unlimited income potential. Unlike a regular job, there is no limit on your income with YouTube. You have the opportunity to earn as much money as you possibly can. YouTube has allowed many regular people to become millionaires because of this.
    • Ability to work on your passion. With YouTube you are able to follow your passion no matter what it is. There are full-time YouTubers creating content in many obscure niches. If you obsessed with a topic then you will find a community on YouTube.
    • No requirements to start. Starting a YouTube channel has no requirements. You can start at any age and there is no degree or other requirement to fulfill first. All you need to start on the path to becoming a YouTuber is the desire to create, learn and improve.
    • Remote and flexible work. One of the best things about being a YouTuber is the freedom of when and how you work. You won’t have to stay on a 9 to 5 schedule. These is no need for an office. You can work from anywhere and become a digital nomad if you want.
    • Less pressure and deadlines. My personal favorite perk of being a YouTuber is the lack of pressure. You do need to stick to some level of consistent content production but there are no strict deadlines or bosses directing your work. You can work when you want to and publish content as you want.

    Cons of being a full-time YouTuber:

    • Burnout. It’s incredibly easy to burnout as a YouTube content creator. Creating high quality videos consistently can be draining. The need to be creative and deliver the best videos to your audience can lead to burnout.
    • Mental challenges. There are a lot of unique mental challenges for YouTubers. The comment sections can be harsh for mental health and many creators work alone leading to loneliness. Many creators also struggle with internal pressure to succeed and can’t handle channel failures.
    • Content plagiarism. It can be frustrating to create viral videos that immediately get copied by other creators. Unfortunately that is how YouTube works and something YouTubers have to deal with as creators.

    Is YouTube a Good Career?

    There are many pros and cons of being a YouTuber, but is YouTube a good career overall?

    Many people debate if YouTube even is a job. Some people don’t think YouTube can be considered a career at all.

    For people who know YouTube is a real career we are often split on whether YouTube is a good job.

    Some people think being a YouTuber is amazing while others hate it even though it pays the bills. Often it comes down to personality.

    Can you handle “haters” with a thick skin? Can you take criticism in stride and improve your videos? Do you love the challenge to constantly learn and grow? Are you comfortable working alone for long stretches of time?

    It depends on the person as to whether or not being a YouTuber will be the right career fit.

    For success on YouTube you’ll need to have time or money, drive, vision, and creativity similar to entrepreneurs. Successful YouTubers are running a business. Just like with entrepreneurs, it is not for everyone.

    YouTube Tips & Tutorials

    YouTube Tutorials

    Are you considering growing a YouTube channel? Want to become a full time Youtuber? Here are a few useful YouTube tutorials on Pennies Not Perfection to help you make it happen:

    YouTube Tutorials

    Faceless YouTube Videos

    Youtube Tips & Tricks

    Check out more YouTube tutorials or request a new tutorial by reaching out on Instagram!

    If you want to say thank you, you can Buy Me A Coffee.

    YouTuber Resources

    Here are some YouTube resources that can help you start, run, and grow your YouTube channel:

    YouTube Success Planner

    Get organized and succeed on YouTube! Streamline your processes and hit your goals by getting organized with this YouTube planner with multiple sections on content planning, channel analytics, monetization, and more.


    TubeBuddy: YouTube Channel Growth Toolkit

    Easily manage, optimize, edit, and GROW your YouTube channel with TubeBuddy's tools. Want to grow on YouTube? You need TubeBuddy. Try now for FREE.


    I earn a commission if you make a purchase, at no additional cost to you.
    Adobe Creative Cloud

    Adobe Creative Cloud gives you the world’s best creative apps and services so you can make anything you can imagine, wherever you’re inspired.

    I earn a commission if you make a purchase, at no additional cost to you.
    Canva - An Online Graphic Design Tool

    Canva makes it easy to create professional designs quickly. They include tons of free templates, photos and fonts to make your design perfect.

    I earn a commission if you make a purchase, at no additional cost to you.
    ConvertKit: Email Marketing For Income Creators

    Grow, nurture, and monetize your audience on ConvertKit.

    I earn a commission if you make a purchase, at no additional cost to you.
    Online Jobs PH

    Hire the best virtual assistants and employees from the Philippines to help grow your online business.

    I earn a commission if you make a purchase, at no additional cost to you.
    Epidemic Sound

    Get music for your YouTube videos and other content without worrying about copyright issues.

    I earn a commission if you make a purchase, at no additional cost to you.
    vidIQ: Grow Your YouTube Channel

    Free tool that gives you insights and guidance to grow your YouTube channel. Use vidIQ to audit performance, research topics, and grow your views.

    I earn a commission if you make a purchase, at no additional cost to you.
    Mastering YouTube For The Busy Professional Course

    Learn how to grow a profitable YouTube channel while still working full-time. This course from lawyer Erika Kullberg teaches you everything you need to know.


    I earn a commission if you make a purchase, at no additional cost to you.
    Lasso Brag

    Read More

  • Is YouTube A Job?

    Are you curious if being a YouTuber can be a career? Have you ever wondered is YouTube a job? If so then you are in the right place.

    Over time being a YouTube content creator has gone from a random hobby to a potential job and even the path to fame and fortune for some. These days many kids say they want to grow up and be a YouTuber.

    But is being a YouTuber a realistic career choice? Can you make YouTube your job or should people settle for more traditional careers?

    Is being a YouTuber a good job?

    As a YouTuber who made YouTube my job, I’m happy to share what I know about this topic.

    Let’s look at everything you might want ton know about doing YouTube full time.

    Can YouTube Be A Full Time Job?

    When people ask is YouTube a job what they really want to know is can YouTube be a full time job?

    Can you really do YouTube full time instead of working a typical 9 to 5 job?

    The answer is YES! YouTube can be a full-time job.

    As a platform YouTube generates as much attention as many TV channels and it is continuing to grow. There is a huge audience on YouTube that is always looking for new content to consume.

    These days you can create your own full-time job on YouTube without even being a huge star. There are many small but passionate niche communities on a variety of topics. Within these smaller communities people have found a way to create enough income to make YouTube their job.

    While the media likes to focus on YouTube stars who have become wealthy, there are many more of these creators who have simply made YouTube their job.

    Unfortunately even with many more people making YouTube their job there are many more who fail to do so.

    The majority of YouTube creators never make enough money for it to be their full-time job. The income they make from YouTube simply isn’t enough to cover their expenses.

    Success is not guaranteed on YouTube, but it is possible. With creativity, strategy, and consistency you can earn a full-time income on YouTube.

    Is YouTube A Good Job?

    Another thing people usually want to know: is YouTube a good job?

    Even if someone manages to make a “full-time income” on YouTube, is it actually a good job? Are YouTubers happy? Is it a career worth pursuing?

    The top YouTube stars make it look like a glamorous career similar to being a Hollywood star. However, there are also many downsides to doing YouTube full time.

    Let’s look at some of the pros and cons of doing YouTube as your job. These can help you decide if YouTube would be a good job for you.

    YouTuber Job Pros:

    • Unlimited potential: There is no limited to how much money you can earn.
    • Potential fame: Depending on your success you can achieve fame in small or large ways.
    • Semi-passive income: You can continue earning more for work you did months or years ago.
    • Off camera opportunities: Successful YouTubers receive many opportunities.
    • Many career spin-offs: You learn many skills that can translate to other jobs and careers.

    YouTuber Job Cons:

    • Stress: Creating on YouTube can be stressful for a number of reasons.
    • Judgement: There is a lot of negative feedback on YouTube. This does not work for some people.
    • Heavy workload: Until you can afford outsourcing you have to do a lot of jobs yourself, from being on camera to editing to promoting and more.
    • No guaranteed income: There is not a guarantee of income and your income can dry up overnight.
    Is YouTube A Job?

    Like with any career path, your personality will likely determine whether YouTube is right for you.

    You might be able to overlook the downsides and thrive with the possibilities. If you have a thick skin, love to work hard, and love unlimited opportunity then YouTube might be the job for you. If that’s the case then your happiness is possible in this job.

    Most successful full-time YouTube creators I know are like entrepreneurs and treat their channel as a business. If you go in with that mindset you are more likely to enjoy YouTube as a job.

    What Skills Do YouTubers Need?

    If you want to make YouTube your job, what skills do you need? YouTube is more than just shooting quick videos on your phone.

    Creating a successful YouTube channel that produces a full-time income will require many skills. All of these skills are actually jobs in their own right and professionals specialize in each. Knowing how to do all of these things is one reason YouTube is so hard for people.

    Here are some skills needed by content creators on YouTube:

    • Video planning
    • Research
    • Scriptwriting
    • Video production
    • Video editing
    • Audio editing
    • Graphic design
    • Search engine optimization (SEO)

    You will find that learning these skills takes time and a lot of hard work. You likely won’t be good at all of them but they are all required to succeed on YouTube.

    When you look at all of the things you need to know and do to succeed on YouTube it is easy to understand how it can be a job.

    How To Make YouTube A Career

    Maybe everything so far sounds amazing and you want to make YouTube your career. How do you actually do that?

    I’ve seen people waste a lot of time trying to make YouTube their full-time job. There are a lot of activities that feel productive but lead to no progress. If you can avoid those you can make YouTube your job within 1 to 2 years of hard work.

    Here are some steps to make YouTube your career:

    1. Choose your direction
    2. Research your niche
    3. Define your brand and USP
    4. Create good videos
    5. Optimize your content
    6. Build relationships
    7. Publish videos consistently

    Now we will look at all of these in more detail and how to make them happen. If you want a guide to help you, the YouTube success workbook I created has worksheets for setting up a successful channel and planning your videos.

    YouTube Success Planner

    Get organized and succeed on YouTube! Streamline your processes and hit your goals by getting organized with this YouTube planner with multiple sections on content planning, channel analytics, monetization, and more.


    Choose Your Direction

    Choosing your direction is the first step to making YouTube your job.

    What does this mean? It means sitting down and thinking through what type of creator you actually want to be.

    What audience will you create content for? What topics will you cover that they want to see? How will you serve this specific audience with your videos?

    A lot of creators want to create either a variety of videos or focus on their lives. The problem with these types of channels is that honestly… no one cares. When you are new and don’t have an audience and these types of videos will get you a few random subscribers but little traction.

    Choosing a niche and an audience to serve will give you direction. It will allow your channel to grow faster and become a job quicker.

    This can obviously change as you start creating and find out what really works for you. However, you are more likely to succeed if you have some direction when you start.

    When your goal is to earn an income to live off of you will have to know what audience you are serving so you can monetize quicker and more efficiently.

    Not sure what niche to serve? Check out the most profitable niches on YouTube.

    Research Your Niche

    Once you’ve chosen an audience to serve you need to research who is already serving this audience.

    That means you need to research the competition within your niche. You will learn a lot about what works and doesn’t work by examining what your competitors are already doing.

    When you start to research your niche you should look at the biggest creators and also the biggest videos from smaller creators.

    When you study the big creators in your niche you will be able to see how they succeeded. You can determine what they did to succeed and they try to do it again for yourself.

    One of the best things to do when trying to grow on YouTube is to re-create videos that blew up for small creators. In your research you will likely find small channels with a few videos that have many views. These video topics are a good start for videos to create.

    Knowing what has actually worked in your niche with your audience will save you a lot of time. There is no need to reinvent the wheel. You just need to recreate what works with your own unique spin on it.

    Need some help getting started? Check out the best books for YouTubers.

    Define Your Brand

    Having your own unique spin is what will allow you to go from a failure to a success on YouTube.

    This unique selling point for your channel is how you will differentiate your brand while still making similar videos to your competition. Deciding on your branding and unique selling point is a good way to show your audience you are serious and plan to be a full-time creator.

    When you are creating your brand you will consider many things.

    You’ll have to decide things like:

    • tone
    • style of presentation
    • video settings and backdrops
    • your clothing
    • props in your videos

    Then you will also decide your branding elements like:

    • channel banner
    • profile picture
    • logo
    • in-video elements
    • video editing/transitions

    All of these things will come together to create your brand. It will steer how your audience thinks of you and your videos.

    If you want to do YouTube as a job you’ll want to take these branding elements seriously.

    Create Good Videos

    YouTube videos don’t have to be cinema quality production but they do need to be good content.

    This means you need to create good, entertaining content that is free from off-putting technical issues. No one will sit through your videos if you have bad audio or they can’t see you because of lighting.

    Creating consistent high-quality videos is the way to create a full-time income on YouTube.

    This means your videos need:

    • educational or entertainment value
    • high quality audio
    • good production value
    • decent editing
    • consistent style

    Doing all of these things will make sure your videos have value for your audience. You don’t have to film and upload in 4k or worry about nit-picky details but you do need to make sure your videos are good content people would want to watch.

    Make sure to keep the style and quality consistent among your videos so your fans know what to expect. This will also mean new subscribers are more likely to go back and watch old videos.

    Optimize Your Content

    Creating a good video on YouTube is only the first step. You have to optimize your content for distribution as well. If you want to make money on YouTube then you must have more people watch your videos.

    There are many elements of optimizing your content:

    • attention-grabbing title
    • eye-catching thumbnail
    • relevant keywords for SEO
    • promotion on YouTube & social media

    All of these elements can intrigue viewers to click on and watch your videos. These are also elements you will constantly be working on and improving over time. Each new video is a chance to improve things like your thumbnail or title.

    When you are just starting out on YouTube you will likely want to focus on gaining views by SEO. This is the easiest way to get consistent views as a beginner and it’s also a great way to build income for your channel over time. With good SEO YouTube will rank your videos in the search results and encourage people to view them.

    When you are new it make sense to use a tool like TubeBuddy to help you with SEO. TubeBuddy let’s you research keywords to use for videos and gives tips on how to actually optimize your content.

    TubeBuddy: YouTube Channel Growth Toolkit

    Easily manage, optimize, edit, and GROW your YouTube channel with TubeBuddy's tools. Want to grow on YouTube? You need TubeBuddy. Try now for FREE.


    I earn a commission if you make a purchase, at no additional cost to you.

    Build Relationships

    The best thing I did when growing my own YouTube channels was to build relationships with other YouTube creators.

    The relationships with other creators led to collaborations on videos, more views on videos, masterminds, opportunities, and even real friendships.

    In the beginning you will have zero relationships so you have to build them. The best way to do this is to reach out to other small, newer creators. You can comment on their videos and reach out on social media. It’s best to start with smaller creators because large creators are often too busy and you can get overlooked.

    There are also many groups on Facebook and other platforms where you can find people trying to go full-time on YouTube. Finding people with the same goal as you makes the journey to full-time YouTuber much easier.

    It’s also a great idea to build relationships with your audience and super-fans. You will recognize people who comment on every video and responding to these comments is a great way to build relationships. You can also encourage them to follow you on social media or join your email list for more contact.

    Publish Videos Consistently

    The number one thing that leads to success on YouTube is consistent publishing.

    When you publish videos consistently you learn quickly what works and what doesn’t. You also improve your skills and end up making better videos. Like Roberto Blake says, you will probably make 100 crappy videos before you start to succeed.

    YouTube is a lot of work. Views will not roll in just because you made a video. You have to promote your work and consistently improve the quality of that work.

    While YouTube can be a great hobby, the successful creators who make it a job treat it as a job. We have schedules and routines that allow us to create consistently over time.

    Over time as you create and publish more videos you’ll eventually discover a schedule that works for you. You’ll improve your skills and work faster too!

    The number one thing I recommend if you want to make YouTube your job is to be patient. It won’t happen overnight and it will take a lot of work and patience.

    You will probably spend at 1 to 3 years working on YouTube before it becomes a sustainable job for you. can you be patient and work hard for that long without immediate results? If so then you can succeed with YouTube.

    Is Being a YouTuber a Job?

    Is being a YouTuber a job? A pipe dream? Or a luxury? You probably are still curious after reading about how few people succeed to make this dream into a real job.

    Being a YouTuber is a job but it is more than that. It’s multiple jobs (creator, editor, social media manager) and also a lifestyle. It is being an entrepreneur and running your own business.

    The reality of creating videos full-time on YouTube might be different than you expected.

    However, if you have a passion for creating videos and are willing to work hard then there is no limit to what you can achieve.

    YouTube Tips & Tutorials

    YouTube Tutorials

    Here are a few useful YouTube tutorials on Pennies Not Perfection:

    YouTube Tutorials

    Faceless YouTube Videos

    Youtube Tips & Tricks

    Check out more YouTube tutorials or request a new tutorial by reaching out on Instagram!

    If you want to say thank you, you can Buy Me A Coffee.

    YouTuber Resources

    Here are some YouTube resources that can help you start, run, and grow your YouTube channel:

    YouTube Success Planner

    Get organized and succeed on YouTube! Streamline your processes and hit your goals by getting organized with this YouTube planner with multiple sections on content planning, channel analytics, monetization, and more.


    TubeBuddy: YouTube Channel Growth Toolkit

    Easily manage, optimize, edit, and GROW your YouTube channel with TubeBuddy's tools. Want to grow on YouTube? You need TubeBuddy. Try now for FREE.


    I earn a commission if you make a purchase, at no additional cost to you.
    Adobe Creative Cloud

    Adobe Creative Cloud gives you the world’s best creative apps and services so you can make anything you can imagine, wherever you’re inspired.

    I earn a commission if you make a purchase, at no additional cost to you.
    Canva - An Online Graphic Design Tool

    Canva makes it easy to create professional designs quickly. They include tons of free templates, photos and fonts to make your design perfect.

    I earn a commission if you make a purchase, at no additional cost to you.
    ConvertKit: Email Marketing For Income Creators

    Grow, nurture, and monetize your audience on ConvertKit.

    I earn a commission if you make a purchase, at no additional cost to you.
    Online Jobs PH

    Hire the best virtual assistants and employees from the Philippines to help grow your online business.

    I earn a commission if you make a purchase, at no additional cost to you.
    Epidemic Sound

    Get music for your YouTube videos and other content without worrying about copyright issues.

    I earn a commission if you make a purchase, at no additional cost to you.
    vidIQ: Grow Your YouTube Channel

    Free tool that gives you insights and guidance to grow your YouTube channel. Use vidIQ to audit performance, research topics, and grow your views.

    I earn a commission if you make a purchase, at no additional cost to you.
    Mastering YouTube For The Busy Professional Course

    Learn how to grow a profitable YouTube channel while still working full-time. This course from lawyer Erika Kullberg teaches you everything you need to know.


    I earn a commission if you make a purchase, at no additional cost to you.
    Lasso Brag

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  • Best Books For YouTubers

    Are you trying to become a full time YouTuber? You are probably trying to learn everything possible while also creating amazing content. You need to use your limited time wisely so you probably want to know what are the best books for YouTubers?

    Many of the top YouTuber experts have written books about being a successful YouTuber. These books from YouTube gurus can help you achieve success faster thanks to the information they share.

    Books are one of the sources of information I used while growing my Youtube channels to a full time income. Learning from YouTube gurus like Tim Schmoyer, Sean Cannell, and Derral Eves helped me go from zero to earning $10,000 per month on YouTube.

    You might not think of books as a helpful source of YouTube information. Won’t they be outdated? Why would video creators want to read instead of watch?

    There are many books worth reading to understand YouTube growth. These books don’t focus on the technical details but instead focus on understanding your audience, growth techniques, and mistakes to avoid.

    After reading many good and bad books about YouTube, I’ve discovered which ones are actually worth reading. The books listed below are the best books for YouTubers looking to grow and earn more money.

    If you want to become a YouTube creator then these are the books you need to own!

    The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue

    The YouTube Formula by Derral Eves is the top book for YouTubers looking to grow. Derral has helped grow some of the largest YouTube channels in the world. He is responsible for helping creators get billions of views. If anyone understands how to massively grow on YouTube it is Derral Eves.

    This book is so important because it shares those growth secrets with everyone. All of the information in the book comes from real analytics and experiments from YouTube videos. If you aren’t sure how to translate your analytics into growth this book is a must read.

    YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer

    YouTube Secrets
    $14.42

    The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer

    I earn a commission if you make a purchase, at no additional cost to you.
    09/25/2022 03:43 pm GMT

    YouTube Secrets was written by TWO YouTube experts, Sean Cannell and Benji Travis. Both of these creators have achieved individual success on YouTube and grown Think Media to a huge business helping YouTube creators. They have shared their strategies in the book YouTube Secrets.

    This book is great for creators of any size who want to start and grow a channel. It’s focus on helping you not only grow but also monetize. Since it can be difficult to make money on YouTube this book is an excellent guide for navigating that path.

    Tube Ritual: Jumpstart Your Journey to 5,000 YouTube Subscribers

    Tube Ritual
    $13.49

    Jumpstart Your Journey to 5,000 YouTube Subscribers

    I earn a commission if you make a purchase, at no additional cost to you.
    09/25/2022 03:48 pm GMT

    Tube Ritual is a book from YouTube expert Brian G Johnson. He grew his own channel to a large size and income and helps others do the same. He has an online group of tens of thousands of YouTubers where he shares tips and strategies. His book condenses all these teachings to help content creators grow their audience from scratch.

    Brian’s book Tube Ritual is a bit. different from the others on this list because it focuses on new creators entirely. The book is all about getting your first 5,000 subscribers. If you are totally new to YouTube then this is the book for you. It covers all the important topics new Youtubers should know about from SEO to keyword research to content planning.

    Crushing YouTube: How to Start a YouTube Channel, Launch Your YouTube Business and Make Money

    Crushing YouTube
    $4.74

    How to Start a YouTube Channel, Launch Your YouTube Business and Make Money

    I earn a commission if you make a purchase, at no additional cost to you.
    09/25/2022 03:58 pm GMT

    Crushing YouTube is a book written by Joseph Hague, a financial content creator. Joseph is actually someone I’ve met in person at YouTube conferences and consider a friend. He has always been very open about sharing his experience growing his YouTube business. I’ve watched him grow a huge business surrounding YouTube and highly recommend his book sharing the details.

    Joseph’s book is a fantastic option if you are growing a niche specific YouTube channel. Personal finance is not the most popular topic but his experience growing a huge channel helps others learn how to do the same in their niche. His Crushing YouTube book gives advice on how to grow as well as how to actually make money with YouTube.

    More YouTube Tips & Tutorials

    YouTube Tutorials

    Here are a few useful YouTube tutorials on Pennies Not Perfection:

    YouTube Tutorials

    Faceless YouTube Videos

    Youtube Tips & Tricks

    Check out more YouTube tutorials or request a new tutorial by reaching out on Instagram!

    If you want to say thank you, you can Buy Me A Coffee.

    YouTuber Resources

    Here are some YouTube resources that can help you start, run, and grow your YouTube channel:

    YouTube Success Planner

    Get organized and succeed on YouTube! Streamline your processes and hit your goals by getting organized with this YouTube planner with multiple sections on content planning, channel analytics, monetization, and more.


    TubeBuddy: YouTube Channel Growth Toolkit

    Easily manage, optimize, edit, and GROW your YouTube channel with TubeBuddy's tools. Want to grow on YouTube? You need TubeBuddy. Try now for FREE.


    I earn a commission if you make a purchase, at no additional cost to you.
    Adobe Creative Cloud

    Adobe Creative Cloud gives you the world’s best creative apps and services so you can make anything you can imagine, wherever you’re inspired.

    I earn a commission if you make a purchase, at no additional cost to you.
    Canva - An Online Graphic Design Tool

    Canva makes it easy to create professional designs quickly. They include tons of free templates, photos and fonts to make your design perfect.

    I earn a commission if you make a purchase, at no additional cost to you.
    ConvertKit: Email Marketing For Income Creators

    Grow, nurture, and monetize your audience on ConvertKit.

    I earn a commission if you make a purchase, at no additional cost to you.
    Online Jobs PH

    Hire the best virtual assistants and employees from the Philippines to help grow your online business.

    I earn a commission if you make a purchase, at no additional cost to you.
    Epidemic Sound

    Get music for your YouTube videos and other content without worrying about copyright issues.

    I earn a commission if you make a purchase, at no additional cost to you.
    vidIQ: Grow Your YouTube Channel

    Free tool that gives you insights and guidance to grow your YouTube channel. Use vidIQ to audit performance, research topics, and grow your views.

    I earn a commission if you make a purchase, at no additional cost to you.
    Mastering YouTube For The Busy Professional Course

    Learn how to grow a profitable YouTube channel while still working full-time. This course from lawyer Erika Kullberg teaches you everything you need to know.


    I earn a commission if you make a purchase, at no additional cost to you.
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  • How Long Does A YouTube Video Have To Be To Make Money?

    Are you trying to make money on YouTube? If so you probably want to know how long does a YouTube video have to be to make money?

    Lots of new YouTube creators want to know if short YouTube videos actually make more or not. In this Youtube guide we will look at how long videos need to be to make money.

    How Long Does a YouTube Video Have to Be to Make Money?

    As a full time YouTuber I’ve played around with lots of various video lengths. Making money on YouTube feels amazing but it’s powered by lots of hard work, testing, and data.

    There are many factors that impact how much money you can earn with a YouTube video. One of those factors is video length.

    In this YouTube monetization guide we will look at how video length affects earnings and CPM. We will also cover the minimum AND the best YouTube video length for monetization.

    Let’s get started by looking at the minimum video length for YouTube monetization.

    YouTube Minimum Video Length for Monetization

    Is there a minimum length for a YouTube video for it to be monetized? How long does a YouTube video have to be to make money? How long should a video be to have ads?

    These questions often come up with YouTube beginners.

    Thankfully there is no minimum video length for monetization on Youtube. You can make money on YouTube with videos of any length.

    Regardless of length your YouTube videos will still need to follow all other monetizations rules and guidelines to be eligible.

    Can you monetize videos under 1 minute?

    Is it possible to earn money on YouTube from videos less than 30 seconds? Can you monetize videos under 1 minute?

    Many people want to make short videos but still monetize them on YouTube.

    Luckily with the YouTube partner program you can make money with videos under 1 minute. These videos can still show ads before and after they play.

    In fact, some creators make a lot of money with short videos. You can make short videos that viewers watch one after another with ads playing in between. This is a solid strategy to make money on YouTube.

    The screenshot below shows one of my videos that is under 1 minute but still earning money.

    As you can see from this example, videos under 1 minute can be monetized. They will earn money just like any other video on YouTube.

    This video took me less than 5 minutes to make and upload but it will continue making money for months to come.

    Best Video Length For Monetization

    The best video length for earning money on YouTube is the length that shows the most ads to viewers.

    YouTube allows mid-roll ads in videos that are a minimum of 8 minutes long.

    This means videos 8 minutes or longer can show more ads per viewing than shorter videos. This results in more money earned from ads.

    The best video length for monetization is 8 minutes or longer. This is because you will earn more money from more ads being shown.

    When you create longer videos with mid-roll ads you will want to balance monetization and user experience. If you place an ad every 30 seconds you will lose a lot of viewers forever. You want to increase the ad revenue without turning viewers off.

    Testing YouTube Video Lengths

    Just because longer videos often earn more doesn’t mean they are right for your channel.

    If you are better at creating short-form videos then focus on creating those shorter videos. Try to get these short videos seen by more people to earn more money.

    Testing out different video lengths with your audience is a great way to find out where you can earn the most money while still creating quality videos.

    If you want to earn the most money possible per video then you should aim for longer videos. You will be able to monetize with mid-roll ads and then also add in sponsorships with brands or affiliate marketing.

    Videos on YouTube will earn money at any length. You have to decide what is right for your channel and video style.

    You can see from my YouTube videos that I experiment with length often. Some of my shorter videos consistently earn more money than my long ones. A two minute video can earn many times what a 10 minute video earns if it gets more views.

    Always focus on the quality of your videos. This will lead to more views and ultimately more money.

    More YouTube Tips & Tutorials

    YouTube Tutorials

    Here are a few useful YouTube tutorials on Pennies Not Perfection:

    YouTube Tutorials

    Faceless YouTube Videos

    Youtube Tips & Tricks

    Check out more YouTube tutorials or request a new tutorial by reaching out on Instagram!

    If you want to say thank you, you can Buy Me A Coffee.

    YouTube Resources

    Here are some YouTube resources that can help you start, run, and grow your YouTube channel:

    YouTube Success Planner

    Get organized and succeed on YouTube! Streamline your processes and hit your goals by getting organized with this YouTube planner with multiple sections on content planning, channel analytics, monetization, and more.


    TubeBuddy: YouTube Channel Growth Toolkit

    Easily manage, optimize, edit, and GROW your YouTube channel with TubeBuddy's tools. Want to grow on YouTube? You need TubeBuddy. Try now for FREE.


    I earn a commission if you make a purchase, at no additional cost to you.
    Adobe Creative Cloud

    Adobe Creative Cloud gives you the world’s best creative apps and services so you can make anything you can imagine, wherever you’re inspired.

    I earn a commission if you make a purchase, at no additional cost to you.
    Canva - An Online Graphic Design Tool

    Canva makes it easy to create professional designs quickly. They include tons of free templates, photos and fonts to make your design perfect.

    I earn a commission if you make a purchase, at no additional cost to you.
    ConvertKit: Email Marketing For Income Creators

    Grow, nurture, and monetize your audience on ConvertKit.

    I earn a commission if you make a purchase, at no additional cost to you.
    Online Jobs PH

    Hire the best virtual assistants and employees from the Philippines to help grow your online business.

    I earn a commission if you make a purchase, at no additional cost to you.
    Epidemic Sound

    Get music for your YouTube videos and other content without worrying about copyright issues.

    I earn a commission if you make a purchase, at no additional cost to you.
    vidIQ: Grow Your YouTube Channel

    Free tool that gives you insights and guidance to grow your YouTube channel. Use vidIQ to audit performance, research topics, and grow your views.

    I earn a commission if you make a purchase, at no additional cost to you.
    Mastering YouTube For The Busy Professional Course

    Learn how to grow a profitable YouTube channel while still working full-time. This course from lawyer Erika Kullberg teaches you everything you need to know.


    I earn a commission if you make a purchase, at no additional cost to you.
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  • Most Profitable Niches On YouTube

    Do you want to earn money making YouTube videos? If so then you likely want to know the most profitable niches on YouTube.

    I recently came across a few posts listing profitable YouTube niches that was obviously incorrect. For example, gaming has historically low CPMs that mean you must have millions of views to make any amount of living wage income. This list clearly confused most popular and most profitable niches.

    In this guide we will look at both the most popular niches and the most profitable niches on YouTube.

    Most Profitable Niches On YouTube

    There are many profitable niches on YouTube that are relatively unknown but make creators a lot of money.

    These niches are the most profitable for a variety of reasons:

    • high advertising rates
    • high value affiliate programs
    • brands willing to pay more

    Below are some of the most profitable niches on YouTube:

    • Investing
    • Luxury
    • Personal Finance
    • Insurance
    • Real Estate
    • Mortgages
    • Loans
    • Credit Cards
    • Cryptocurrency
    • Business
    • Make Money Online
    • Social Media Marketing
    • Affiliate Marketing
    • Email Marketing
    • Software As A Service
    • E-commerce
    • Drop Shipping
    • Educational Videos

    Many of these profitable niches could also be considered “high cpm niches” since they all tend to earn multiple times the standard ad rates on YouTube.

    Most Popular Niches On YouTube

    The most popular niches on YouTube can be very hard to monetize.

    Because they are popular it’s harder to standout and grow an audience. Without an audience in these niches you won’t be able to get brand deals or community support which are the main ways to monetize these topics.

    Here are some of the most popular niches on YouTube:

    • Gaming
    • ASMR
    • Music
    • Tech & Gadgets
    • Cars
    • Food & Cooking Tutorials
    • Beauty
    • Fashion
    • Healthy Living & Fitness
    • Weight Loss
    • Travel
    • Animals
    • Pranks
    • Reactions
    • Vlogs & Lifestyle

    Of course this list is not extensive and there are other popular niche ideas you may want to consider.

    This also doesn’t mean you can’t make a profit or a large income in these popular niches. It’s just harder.

    These topics can be harder to break into but if you rise to the top you can earn a lot of money in a popular niche as well!

    The Reality Of Profitable YouTube Niches

    So what’s the real deal with these niches?

    There is no definitive way to say which YouTube niche will make you the most money.

    Every niche on YouTube has creators making a lot of money. There are even more in each niche making no money.

    The amount of money you make on YouTube will depend on a variety of factors including:

    • niche / video topics
    • length of your videos and audience retention
    • ad rates and number of ads shown
    • channel quality for ads
    • audience location and demographics
    • potential for brand sponsorships
    • ability to promote affiliate offers and products
    • community strength for support

    There are many different ways to make money with your YouTube channel, from ads to affiliate marketing to sponsorships and more.

    More YouTube Tips & Tutorials

    YouTube Tutorials

    Here are a few useful YouTube tutorials on Pennies Not Perfection:

    YouTube Tutorials

    Faceless YouTube Videos

    Youtube Tips & Tricks

    Check out more YouTube tutorials or request a new tutorial by reaching out on Instagram!

    If you want to say thank you, you can Buy Me A Coffee.

    YouTube Resources

    Here are some YouTube resources that can help you start, run, and grow your YouTube channel:

    YouTube Success Planner

    Get organized and succeed on YouTube! Streamline your processes and hit your goals by getting organized with this YouTube planner with multiple sections on content planning, channel analytics, monetization, and more.


    TubeBuddy: YouTube Channel Growth Toolkit

    Easily manage, optimize, edit, and GROW your YouTube channel with TubeBuddy's tools. Want to grow on YouTube? You need TubeBuddy. Try now for FREE.


    I earn a commission if you make a purchase, at no additional cost to you.
    Adobe Creative Cloud

    Adobe Creative Cloud gives you the world’s best creative apps and services so you can make anything you can imagine, wherever you’re inspired.

    I earn a commission if you make a purchase, at no additional cost to you.
    Canva - An Online Graphic Design Tool

    Canva makes it easy to create professional designs quickly. They include tons of free templates, photos and fonts to make your design perfect.

    I earn a commission if you make a purchase, at no additional cost to you.
    ConvertKit: Email Marketing For Income Creators

    Grow, nurture, and monetize your audience on ConvertKit.

    I earn a commission if you make a purchase, at no additional cost to you.
    Online Jobs PH

    Hire the best virtual assistants and employees from the Philippines to help grow your online business.

    I earn a commission if you make a purchase, at no additional cost to you.
    Epidemic Sound

    Get music for your YouTube videos and other content without worrying about copyright issues.

    I earn a commission if you make a purchase, at no additional cost to you.
    vidIQ: Grow Your YouTube Channel

    Free tool that gives you insights and guidance to grow your YouTube channel. Use vidIQ to audit performance, research topics, and grow your views.

    I earn a commission if you make a purchase, at no additional cost to you.
    Mastering YouTube For The Busy Professional Course

    Learn how to grow a profitable YouTube channel while still working full-time. This course from lawyer Erika Kullberg teaches you everything you need to know.


    I earn a commission if you make a purchase, at no additional cost to you.
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  • Etsy Abandoned Cart Coupon

    You can save a lot of sales by creating an Etsy abandoned cart coupon code for your customers.

    If someone puts your item in their cart but doesn’t buy it, you can send them a special discount code to try and get them to finish their purchase.

    You can watch the video tutorial for creating an abandoned cart coupon here.

    How To Create An Etsy Abandoned Cart Coupon

    Creating an abandoned cart coupon on Etsy is simple and can help you recover sales for your shop. It’s an easy automated process that can run for your shop in the background to help increase your sales.

    Here is how to create an abandoned cart coupon on Etsy:

    To set up an Etsy abandoned cart campaign, follow these steps:

    1. Login to your account at Etsy.com 
    2. Click on Shop Manager in the top menu
    3. Click Marketing in the left menu
    4. On the popup menu, click Sales and discounts
    5. Click Create a new offer black button
    6. Under “Send offers to interested shoppers” click the Setup offer black button
    7. Under “Who would you like to send this offer to?” click the ‘Abandoned cart shoppers‘ toggle
    8. Finish the rest of the steps to complete the coupon (learn more about Etsy sales here)
    9. Click Review and confirm black button
    10. Review on the next page then click Launch campaign black button

    Your abandoned cart discount will start running and be sent to relevant customers from this point as long as the campaign is active.

    What is an abandoned cart coupon on Etsy?

    The abandoned cart coupon campaign on Etsy is a message you send to potential customers who started the check-out process on your shop but did not finish.

    When products are placed in a shopping cart online but not purchased the card is considered “abandoned” by the customer.The abandoned cart coupon campaign sends an email to these potential customers. Shoppers may then click through to return to your store and complete their purchase at a discount.

    Trying to recapture these customers is a vital part of increasing your shop’s conversions to sales.

    Sending a discount code to these abandoned cart customers can help you recover those sales.

    Etsy Abandoned Cart Coupon FAQ

    The abandoned cart coupon is an often ignored tool so below we are answering some common questions about this tool.

    How long will my targeted offer last? 

    An abandoned cart campaign will run until you decide to stop it. To stop your campaign you can do so by choosing Details under the specific targeted offer on your Sales and discounts page.

    Why didn’t someone receive my discount code?

    Etsy sends out the abandoned cart discount code as much as possible, but not all shoppers will receive it.

    Some Etsy shoppers have opted out of receiving this type of discount and it will not be sent to them. You do not have any control over this since Etsy runs all of this.

    What is an average abandoned cart rate?

    This topic has been widely studied and those studies place abandonment as high as 80% AND as low as 55%. The averages you will find from most sources places it around 75&-77%

    That means 3/4 of shoppers on average will choose to leave instead of making a purchase.

    That is why creating an abandoned cart campaign is so helpful.

    More Etsy Tips & Tutorials

    Here are a few useful Etsy tutorials on Pennies Not Perfection:

    Etsy Tips

    Check out more Etsy tutorials or request a new tutorial by reaching out on Instagram!

    If you want to say thank you, you can Buy Me A Coffee.

    Etsy Seller Resources

    Here are some Etsy seller resources that can help you start, run, and grow your Etsy shop:

    Adobe Creative Cloud

    Adobe Creative Cloud gives you the world’s best creative apps and services so you can make anything you can imagine, wherever you’re inspired.

    I earn a commission if you make a purchase, at no additional cost to you.
    eRank - FREE Etsy SEO, Keyword Research Tool

    Get helpful tips on how to improve your Etsy listings and how your shop measures up to the competition.

    If you click this link and make a purchase, we earn a commission at no additional cost to you.
    Canva - An Online Graphic Design Tool

    Canva makes it easy to create professional designs quickly. They include tons of free templates, photos and fonts to make your design perfect.

    I earn a commission if you make a purchase, at no additional cost to you.
    Marmalead

    Marmalead uses machine learning to help you get found on Etsy. Use it to research, analyze, and implement keywords in your Etsy listings.

    Sale Samurai - Etsy SEO, Analytics, & Keyword Research Software

    Sale Samurai's powerful AI driven keyword tools help you find and implement long tail keywords that bring in Etsy traffic and generate more sales.


    For a 20% discount on Sale Samurai use my code penniesnotperfection

    I earn a commission if you make a purchase, at no additional cost to you.
    ConvertKit: Email Marketing For Income Creators

    Grow, nurture, and monetize your audience on ConvertKit.

    I earn a commission if you make a purchase, at no additional cost to you.
    The Etsy Entrepreneur Course

    Learn how to make an extra $1,000 per month in passive income by selling digital downloads in Etsy.

    I earn a commission if you make a purchase, at no additional cost to you.
    E-Printables Course

    Learn everything you need to know to create and sell printables online as a side hustle. Includes lessons, templates, and 24/7 support.

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  • How To Turn Off Etsy Offsite Ads

    When you are a growing an Etsy shop you might not be in the position to give up 15% of your sales to run Etsy offsite ads. In this Etsy tutorial we show how to turn off Etsy offsite ads.

    Many sellers want to turn off Etsy’s offsite ads program that charges 15% of the sale price for advertising done by Etsy. Let’s look at how to opt out of these ads.

    How To Turn Off Etsy Offsite Ads

    This tutorial video shows you how to turn off Etsy ads in their offsite ads program so you are able to keep more of your money!

    Here’s how to turn off Etsy offsite ads for your shop:

    1. Login to your account on Etsy.com
    2. Click Shop Manager in the top menu
    3. On the left side menu click Settings
    4. Click Offsite Ads
    5. Then click Stop promoting my products
    6. Click the black button Stop promoting my products
    7. Again click the black button to confirm Stop promoting my products

    The Etsy offsite ads will stop running for your shop after completing these steps.

    Depending on your revenue and eligibility you may have to be re-enrolled in the offsite ads program. Keep reading to discover when this will happen for your shop.

    Etsy Offsite Ads Opt-Out Eligibility

    Whether you can turn off the off site ads Etsy runs for you depends on how much money you make on Etsy. Etsy determines your eligibility based on your revenue for the past 365 days.

    If you make under $10,000 in 365 days, you are allowed to turn off Etsy offsite ads. You can still choose to run thee service if you think it will help grow your Etsy business.

    Once you make $10,000 per year on Etsy your options to turn off the ads is removed.

    If you make more than $10,000 in 365 days, then you are not allowed to turn it off. Offsite ads will run for your products whether you want them to or not.

    Once you hit this eligibility threshold for offsite ads you will be forced to participate for the lifetime of your shop.

    In this situation you should evaluate your analytics carefully. Make a plan to review your traffic sources and to raise your prices accordingly to make you are still making a profit.

    Sale Samurai - Etsy SEO, Analytics, & Keyword Research Software

    Sale Samurai's powerful AI driven keyword tools help you find and implement long tail keywords that bring in Etsy traffic and generate more sales.


    For a 20% discount on Sale Samurai use my code penniesnotperfection

    I earn a commission if you make a purchase, at no additional cost to you.

    How Do Etsy Offsite Ads Work?

    Knowing your numbers and how Etsy actually works is a huge part of succeeding on Etsy whether you sell handmade products or digital products.

    Let’s look at the details behind how Etsy offsite ads work.

    Etsy offsite ads are ads Etsy runs for you on various sites across the web including:

    • search engines
    • social media sites
    • partner sites
    • Google display network sites

    Etsy uses their algorithm information combined with the search intent on these third party sites to show the most relevant possible products.

    Etsy runs these ads for products at no cost to you upfront.

    You only pay an advertising fee once these ads lead to you making a sale.

    Fees For Offsite Ads

    For offsite ads you only pay a fee when someone makes a purchase from the ads. The fees you pay for sales from offsite ads depends on your revenue category.

    Here are the fees for offsite ads:

    • If you made less than $10,000 USD, you pay a 15% fee for an order attributed to an Offsite Ad. This fee is on the amount you made from the sale before the advertising fee was applied.
    • If you made at least $10,000 USD, you pay a discounted fee of 12%. 

    There is a max of $100 USD for the offsite advertising fee from an order. This is regardless of the order total that occurs from an offsite ad.

    More Etsy Tips & Tutorials

    Here are a few useful Etsy tutorials on Pennies Not Perfection:

    Etsy SEO

    Etsy Sales Tips

    Check out more Etsy tutorials or request a new tutorial by reaching out on Instagram!

    If you want to say thank you, you can Buy Me A Coffee.

    Etsy Seller Resources

    Here are some Etsy seller resources that can help you start, run, and grow your Etsy shop:

    Adobe Creative Cloud

    Adobe Creative Cloud gives you the world’s best creative apps and services so you can make anything you can imagine, wherever you’re inspired.

    I earn a commission if you make a purchase, at no additional cost to you.
    eRank - FREE Etsy SEO, Keyword Research Tool

    Get helpful tips on how to improve your Etsy listings and how your shop measures up to the competition.

    If you click this link and make a purchase, we earn a commission at no additional cost to you.
    Canva - An Online Graphic Design Tool

    Canva makes it easy to create professional designs quickly. They include tons of free templates, photos and fonts to make your design perfect.

    I earn a commission if you make a purchase, at no additional cost to you.
    Marmalead

    Marmalead uses machine learning to help you get found on Etsy. Use it to research, analyze, and implement keywords in your Etsy listings.

    Sale Samurai - Etsy SEO, Analytics, & Keyword Research Software

    Sale Samurai's powerful AI driven keyword tools help you find and implement long tail keywords that bring in Etsy traffic and generate more sales.


    For a 20% discount on Sale Samurai use my code penniesnotperfection

    I earn a commission if you make a purchase, at no additional cost to you.
    ConvertKit: Email Marketing For Income Creators

    Grow, nurture, and monetize your audience on ConvertKit.

    I earn a commission if you make a purchase, at no additional cost to you.
    The Etsy Entrepreneur Course

    Learn how to make an extra $1,000 per month in passive income by selling digital downloads in Etsy.

    I earn a commission if you make a purchase, at no additional cost to you.
    E-Printables Course

    Learn everything you need to know to create and sell printables online as a side hustle. Includes lessons, templates, and 24/7 support.

    I earn a commission if you make a purchase, at no additional cost to you.
    Lasso Brag

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  • YouTube Monetization Policy: Can You Make Money?

    Whether you are building cash cow YouTube channels or dream of being the next big star, knowing the YouTube monetization policy is an important issue for more video creators.

    Many new creators want to know: Can I make money on YouTube? When can I make money on YouTube?

    Even if you plan to monetize your YouTube channel through brand deals or affiliate marketing you will want to know about YouTube’s policies.

    The YouTube Partner Program

    On YouTube you can earn money from the ads showing on your videos by joining the YouTube Partner Program (YPP).

    The YouTube Partner program let’s eligible creators earn revenue by ads and multiple other built-in revenue streams.

    You are also given access to additional tools as a creator including:

    • 1:1 chat and email support
    • use of the Copyright Match tool

    Joining the program when you are eligible allows you access to tools you need to succeed and make money on YouTube.

    YouTube Partner Program Eligibility

    In order to unlock all the features and earning ability you have to first qualify to join the YouTube Partner Program.

    To qualify for YouTube Partner Program you need to do the following:

    • have 4,000 valid public watch hours in the previous 12 months
    • have at least 1,000 subscribers
    • be in good standing with YouTube
    • follow all YouTube Monetization policies
    • live in a country where the YPP is available
    • have a linked Adsense account
    YouTube Monetization Policy Requirements

    The main hurdle for many new creators is having 4,000 hours of watch hours and the 1,000 subscribers. For many creators this can take many months or even years to achieve.

    Once you’re in the partner program, you can then start earning money.

    You can earn money on your videos from ads and from YouTube Premium subscribers watching your videos. Then you can explore other revenue streams besides ads, like channel memberships or Super Chats.

    Depending on your type of channel you can potentially earn from multiple revenue streams all through the YouTube Partner Program.

    Ways To Make Money In The YouTube Partner Program

    Creators in the YPP earn money in multiple ways beyond ad revenue.

    You can make money on YouTube in many ways:

    • Advertising revenue: Earn ad revenue from display ads, overlay ads, and video ads
    • YouTube Premium revenue: Earn part of a subscriber’s subscription fee when they watch your content on YouTube
    • Channel memberships: Allow people to join as a member and pay a monthly payment in exchange for special perks
    • Super Chat & Super Stickers: Fans can pay to have their messages highlighted in chat streams
    • Merch Shelf: Show off your channel’s branded merchandise for fans to browse and buy on your video pages

    All of these monetization methods are great ways to make money as a YouTube creator.

    YouTube Monetization Policy Eligibility Requirements

    Each method of monetization on YouTube has it’s own individual requirements beyond the basic acceptance into the YouTube Partner Program.

    Here are the current requirements for features as of 2022:

    Advertising revenue: Be at least 18 years old and create ad friendly content
    YouTube Premium revenue: Create content viewed by YouTube premium subscribers
    Channel memberships: Be at least 18 years old and have more than 1,000 subscribers
    Super Chat & Super Stickers: Be at least 18 years old and live in a country where Super Chat is available
    Merch Shelf: Be at least 18 years old and have more than 10,000 subscribers

    YouTube Monetization Policy Details

    YouTube’s policy for monetizing your channel with ad revenue has undergone multiple changes over the years. There are several things you must follow under YouTube monetization policies in order to earn money with this program.

    Your channel must follow all of the policies in each of the following:

    Reading these policies thoroughly is the best way to make sure you are following them and your content is suitable to monetize or not.

    Each time you upload a video and want to monetize it you’ll have to confirm that your content follows these policies and is eligible for advertising.

    YouTube can and will review channels against their monetization policy and other policies. You can see a good guide of which policies will be reviewed and how you can make sure you follow them correctly from Google’s guide here.

    How Do YouTube Ads Work?

    Understanding how ad revenue works on YouTube is the key to earning money as a creator.

    Watching videos about how much YouTube pays creators for views is a great way to understand advertising revenue and to learn what you can earn.

    In this video I show what YouTube paid me for 2.5 million views on a DIY video. This example is from a video where I did not show my face. It was a tutorial video showing my hands only!

    YouTube pays video creators a split of the ad revenue on each video and your total revenue will depend on the views you can get along with other factors.

    How Much Money Can You Make?

    The real question people want to know: how much money can you make on YouTube? How much can you make with ads?

    Unfortunately this is an impossible question to answer because ad revenue varies widely among creators and topics on YouTube.

    Ad revenue on videos is determined by factors like:

    • audience location
    • audience demographics
    • interaction with the ad
    • number of ads in a video
    • topic of the video content
    • what advertisers are willing to pay

    You can’t control everything related to ad revenue since there are so many factors. But you can work on getting more and more views which will turn into income for you.

    Some types of content naturally make more money than others. Videos on finance or business will pay much more than videos on gaming for example.

    You can see many examples of what creators get paid in the YouTube Partner Program by searching for things like “YouTube paid me” or “YouTube income report”. Here’s one of my YouTube income report videos:

    Each month I earn over $4,000 just from the ad revenue on my YouTube content.

    This is in addition to other ways I monetize on YouTube with things like affiliate marketing and digital products.

    YouTube Channel Resources

    Are you working toward being eligible for the current YouTube monetization policy?

    Here are some resources that will help you grow your channel on YouTube.

    Outsourcing Video Work

    These sites help you find freelancers and virtual assistants to create your YouTube content and run your cash cow channel.

    Fiverr – Hire freelancers to help edit your videos, create voiceovers, film footage, and more. You can create an entire channel using Fiverr freelancers and several specialize in creating these types of faceless, voiceless channels.

    Online Jobs PH

    Hire the best virtual assistants and employees from the Philippines to help grow your online business.

    I earn a commission if you make a purchase, at no additional cost to you.

    OnlineJobs PH – Hire freelancers in The Philippines to help you run your channel. You can find professional video creators and editors looking for work at very reasonable prices. I personally use video editors that I found on this site and it has been an amazing working relationship.

    YouTube Tools

    These tools help you create content that will actually reach an audience on YouTube, from finding the right topics to creating thumbnails that capture attention.

    TubeBuddy: YouTube Channel Growth Toolkit

    Easily manage, optimize, edit, and GROW your YouTube channel with TubeBuddy's tools. Want to grow on YouTube? You need TubeBuddy. Try now for FREE.


    I earn a commission if you make a purchase, at no additional cost to you.

    TubeBuddy – TubeBuddy is an all around tool helpful especially for SEO research and creating optimized videos that rank in search. It’s the ideal tool to use for video channels that will be faceless and not rely on a personality to build them.

    Epidemic Sound

    Get music for your YouTube videos and other content without worrying about copyright issues.

    I earn a commission if you make a purchase, at no additional cost to you.

    Epidemic Sound – Get music for your videos without worrying about future copyright issues. You can try to get “copyright free” or “royalty free” music from other sites but those can come back to claim. your ad revenue years down the road (I speak from experience). Avoid issues and pay for access to music you can use legally.

    Canva - An Online Graphic Design Tool

    Canva makes it easy to create professional designs quickly. They include tons of free templates, photos and fonts to make your design perfect.

    I earn a commission if you make a purchase, at no additional cost to you.

    Canva – If you need to make thumbnails for YouTube videos then you need to use Canva. It’s a fantastic design tool that makes creating thumbnails quick and easy. It’s also super easy to manage a team of freelancers who might be helping you generate thumbnails. At only $12 per month it’s essential.

    YouTube Channel Organization

    These resources will help you plan and organize your ideas for your cash cow YouTube channel.

    YouTube Success Planner

    Get organized and succeed on YouTube! Streamline your processes and hit your goals by getting organized with this YouTube planner with multiple sections on content planning, channel analytics, monetization, and more.


    YouTube Success Planner – This YouTube planner includes everything in the video planner and goes more in depth on how to grow your channel, how to monetize your videos, and how to track your success.

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  • How To Leave A Review On Etsy

    Did you purchase a product on Etsy and want to leave a review? This tutorial will show you how to leave a review on Etsy to share your experience with the seller and other customers.

    How To Leave A Review On Etsy

    After you purchase a product Etsy gives you multiple chances to write a review and they remind you to leave a review for your purchase in multiple locations. This quick tutorial on how to write a review on Etsy shows you how to locate and leave a review for your Etsy purchases!

    How to leave a review on Etsy:

    1. Sign in to your account on Etsy.com 
    2. If you are using the Etsy app, sign in to your account and tap You
    3. Go to Purchases and reviews
    4. Find the item you want to review in your list of purchases
    5. Next to Review this item select the star rating you want to give in your review
    6. Fill in the description for your review – there is a five word minimum for your review on Etsy.com but no word minimum on the Etsy app
    7. You may also upload a photo to accompany your review but this is optional
    8. Top finish leaving your review, click Post Your Review on Etsy.com or click Submit on the Etsy app

    That is all you need to do in order to leave a review on Etsy!

    If you purchased multiple items from the same shop, you can leave a review for each item that you purchase. Every item can be reviewed individually.

    What Etsy Items Can Be Reviewed?

    When you purchase an item eligible for review you will see “Review this item” next to your order in Purchase and reviews. If you don’t see this next to an item then it is not eligible for review.

    Here are some reasons you might not be able to leave a review in your account:

    • You purchased as a guest and have to go through a different process to leave a review.
    • The order is older than the 100 day review window and can not be reviewed any longer.
    • The item was purchased in person through Square instead of on Etsy.com.
    • There is an open case on the order. You can’t review an item until the case is closed.

    If any of these occur then you won’t be able to review an item on Etsy.

    How To Leave A Review On Etsy As A Guest

    What do you do if you purchased an item on Etsy as a guest? How do you leave a review as a guest? This is a common question especially when something goes wrong with your first Etsy order.

    Etsy only allows you to leave reviews with an Etsy account, but you can claim an order you made as a guest on a newly created Etsy account. This allows you to leave reviews for products you purchased as a guest.

    How to claim an order to your Etsy account:

    1. Open your email inbox and find your order receipt from [email protected]
    2. Select View your order
    3. Follow the steps to create an Etsy account
    4. NOTE: The account you link your guest order to must have the same email address that you used for your guest order. Your order is automatically connected to your Etsy account.
    5. Once you’ve claimed an order you made as a guest you can then leave a review using the instructions above

    Etsy’s Five Star Review System

    When leaving reviews on Etsy you can select 1 to 5 stars for a product. One star is the lowest and five is the highest review in Etsy’s five star review system.

    Choosing a star for your review is very helpful to let people know at a glance what your experience was.

    Leaving a more detailed written review will provide additional context and meaning to your review. More detailed reviews can be helpful to other shoppers especially with products that are difficult to evaluate online only.

    For anyone using the Buy on Etsy app for iOS you can also give a five star rating for additional features:

    • Item quality
    • Shipping
    • Seller Customer service
    • Overall rating

    These additional ratings don’t appear publicly but appear to be something Etsy is testing out with small segments.

    Your five star rating review for a product will appear on the product listing along with your profile information.

    Why Review Products On Etsy

    Etsy LOVES reviews on products so writing a review is highly encouraged.

    Etsy operates with a five-star rating system for products. The sum of reviews for a product are averaged to get the overall rating for the product.

    This rating out of five stars helps other buyers decide whether or not to purchase an item.

    Reviews also help out sellers. If you’ve had an amazing experience purchasing a product on Etsy then leaving a review is a great way to thank the seller and help out their shop. The more positive reviews a seller accumulates the more likely they are to continue making sales.

    Read More