Wondering how to create cool products mockups that you see on sales pages and social media? Want to sell your digital products like SVGs and PNGs by showing the customer how they will look in the real world?
In this video, I’m showing you how to create product mockups fast and easily with PlaceIt. Affiliate links for PlaceIt will be used in this post so if you decide to create a new paid account I will make a commision.
How To Create Product Mockups
It took me less than 10 minutes to create multiple mockups for a product that can be used to then sell that digital product.
Product mockups can completely change your shop and make your digital products more appealing to buyers. Many, many popular sellers know that mockups are the key to more sales.
You’ll see these very commonly on shops that sell digital products on Etsy like the one shown above.
What are mockups?
Mockups, or product mockups, are an example of what your final product will look like. They are very often used to show off what a final product will look like in a real-life setting. This is especially important for things like digital products where a customer is not buying a final product from you.
Mockups are used commonly on online stores selling digital products to help showcase what the digital product will look like once the customer is using it in the final form. For example, if you sell SVGs you may want to create product mockups of the SVG design as a tshirt so they can envision it being used in the final stage.
Creating mockups for your shop is a great way to increase sales when you are selling digital products. Psychologically it is much easier for someone to buy an item when they can see what the final product will look like. Successful shops will often have product mockups in their listing photos to show how the product can be used.
What Is PlaceIt?
PlaceIt is a newer venture from Envato, one of the world’s largest creative marketplaces. PlaceIt allows you to create amazing visual assets like mockups without needing technical and artistic skills. They focus instead on ready-to-use templates where you can create your design in just seconds.
Amazingly PlaceIt has the largest collection of mockups on the internet. They’ve got the most options and the easiest way to make mockups quickly since all you have to do is drop your design in and they do the rest. It truly makes mockups easy and efficient which means getting more sales on your items.
I love using PlaceIt for product mockups for my shops but even better is that is not all they offer. They also have thousands of templates for logos, designs, ads, social media posts and even videos. If you want to make no face videos for YouTube, there are lots of options for templates on PlaceIt.
Selling Digital Products Online
You will want an e-commerce platform that will allow you to both take payments and deliver your digital products to your customers. There are many different e-commerce platforms that make this possible so let’s look at the best ones for selling digital products specifically.
Etsy – I love selling on Etsy for complete beginners because you don’t have to find people to buy your digital products – they are already on the platform and Etsy is bringing them to you! It’s easy for beginners to start and Etsy shop and you can get 40 free listings through this link.
Podia – Podia is a more robust platform that will allow you to not only sell digital downloads but also offer memberships and online courses. If you have plans to grow a full online business it’s the ideal platform to use to keep everything in one place and is cheaper than most other platforms. Get a 14 day free trial of Podia here.
SendOwl – This platform is specifically designed for selling digital products. You upload the digital products and start selling immediately. This platform is just $9 per month with no additional fees taken our from sales you make which can be a great option for anyone wanting less fees. Get a free trial of SendOwl here.
Shopify – One of the most popular platforms to use for selling goods online, Shopify has emerged at the top of many seller’s lists for the ease of use, beautiful designs, set pricing, and powerful backend. It offers everything you need to sell digital or physical products and scale your business too. Most of my Etsy friends have migrated to Shopify (here’s my post on moving from Etsy to Shopify). Get a free trial of Shopify here.
Marketing Digital Products Online
Once you’ve created your digital downloadable products and have them ready to be sold, you have to market them! One huge way to do this successfully? Email marketing!
People won’t know your products exist without a little effort on your part. While Etsy makes this the simplest (you just need a little SEO to start), you should still work to promote your items in oder to make sales.
When you build an email list you are able to contact them directly with new products, sales and more. The best email marketing platform for digital product sellers is ConvertKit. (I previously used MailChimp but switched to ConvertKit because they are focused on helping creators make a living online – one of my passions in life as well!)
ConvertKit email marketing sells more products than most social media efforts and should be at the top of your to do list. Email marketing is essential to selling digital products. Creating an email list outside of Etsy should be your NUMBER ONE PRIORITY since things on Etsy are out of your control.
ConvertKit makes it easy and cheap to get started and can scale with your business growth. You can start with a free plan and move up to paid plans.
They also allow you to sell your digital products in your emails!
That’s right, you can sell digital products and deliver them straight through ConverKit. This allows you to provide customers multiple options to get your digital products. This reduces sales friction and opens you up to new passive income opportunities with your digital products.
Grow Your Passive Income With Digital Products
Digital products are amazing because these are things that you can create once and sell online over and over creating passive income and freedom in your life. This benefits you but it also benefits the end user who gets something they need at a lower price point and quicker. Not everyone has the budget to pay top dollar for custom designed work so digital products have revolutionized how consumers are able to get what they need. It is truly a win win for us all.
If you have been wanting to sell some type of digital products in order to earn passive income I highly recommend it! I started my Etsy shop to share what I had made for myself during my own budgeting journey. I definitely did not know everything about Etsy and have figured it out along the way while also selling thousands of dollars worth of products.
If you want to grow on Etsy I recommend my friend Sharon’s Etsy Entrepreneur course where she walks you through the process of setting up an Etsy shop and growing it to make $1,000 a month or more. She grew her Etsy store of digital downloads to more than $1,000 a month and has inspired many people to do the same.
- Learn more: Etsy Entrepreneur course
Regardless of whether you continue to learn on your own or pay for education, I hope you keep going and keep creating products for the world to use and enjoy. You are capable of creating the products that can change your life while also helping others.
Mary is the founder of Pennies Not Perfection where she shares her journey to build wealth through online income. She quit her day job in 2021 after she paid off her debt and doubled her 9-5 salary.
Mary's favorite free financial tool is Personal Capital. She uses their free tools to track net worth and work toward to financial freedom.